---
title: "New Zealand Sauvignon Blanc Wine — £258K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/new-zealand-sauvignon-blanc-wine"
last_updated: "2026-07-31T18:31:43.581Z"
locale: en
meta:
description: "Niche score 55/100 · £258K/yr market · 115K searches/yr · £20.42 avg price. Soft demand (-5.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £258K/yr market · 115K searches/yr · £20.42 avg price. Soft demand (-5.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "New Zealand Sauvignon Blanc Wine — £258K/yr Amazon UK Niche (2026) - Flapen"
---
# **new zealand sauvignon blanc wine**
**Worth a look**
Shows low returns (0.2%), but soft demand (-5.5% this quarter) keeps it on the watch list.
Market size 48Growth 22Conversion 91Competition 32Returns 99Price range 81Avg price 89Brand share 48Review moat 88Quality gap 32
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£20.42**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****233.3**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£5.86–£56.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£258K**
£258K/yr · 115K searches
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, new zealand sauvignon blanc wine is a £258K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **new zealand sauvignon blanc wine market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£306K–£408K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **30%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**20%**
- Cloudy Bay27% - Brancott Estate20% - Oxford Landing16% - Oyster Bay8% - Squealing Pig5% - Villa Maria4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/new-zealand-sauvignon-blanc-wine/trend)
## **Top new zealand sauvignon blanc wine search terms**
- **new zealand sauvignon blanc**19K/yr+4.4%4.2% conv. - **oyster bay sauvignon blanc**18K/yr+6.9%4.1% conv. - **cloudy bay sauvignon blanc**16K/yr-15.8%10.5% conv. - **brancott estate sauvignon blanc**13K/yr-35.0%9.2% conv. - **marlborough sauvignon blanc**8K/yr+13.3%6.4% conv. - **cloudy bay**8K/yr-1.3%7.2% conv. - **sauvignon blanc case of 6**7K/yr-15.3%4.7% conv. - **oxford landing sauvignon blanc**5K/yr+11.8%14.8% conv. - **blanc**3K/yr+12.9%0.4% conv. - **cloudy bay wine**5K/yr+9.1%3.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/new-zealand-sauvignon-blanc-wine/search-terms)
## **Top new zealand sauvignon blanc wine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£52K30%£78K40%£103K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cloudy Bay Sauvignon Blanc 2025 Marlborough New Zealand 75cl**Cloudy Bay**£19.32**4.7★505 rev](https://www.amazon.co.uk/dp/B0879DF1XD) [2**Brancott Estate Marlborough Sauvignon Blanc 750 ml**Brancott Estate**£6.74**4.7★542 rev](https://www.amazon.co.uk/dp/B01EYL9K56) [3**Oxford Landing Sauvignon Blanc White Wine 75 cl (Case of 6) Packaging may vary**Oxford Landing**£26.01**4.4★653 rev](https://www.amazon.co.uk/dp/B0057P2F2Y) [4**NZ OYSTER BAY SAUV BLANC**Oyster Bay**£9.18**4.5★234 rev](https://www.amazon.co.uk/dp/B003XWP9O4) [5**Squealing Pig Sauvignon Blanc 75cl**Squealing Pig**£6.56**4.5★262 rev](https://www.amazon.co.uk/dp/B07ZZFCYMJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Daybreak New Zealand Sauvignon Blanc 75cl**The Daybreak**£7.55**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FCG13TZ8) [**New Zealand Sauvignon Blanc White Wine | Case of 6 Bottles | 75cl | Crisp Refreshing (Case of 6 Bottles Brancott Estate Sauvignon Blanc)**Drayman Direct**£55.24**6 rev1y ago](https://www.amazon.co.uk/dp/B0DN1STWX5) [**Cloudy Bay Sauvignon Blanc Gift Boxed 75cl | Wine Gifts for Him Her Birthdays Christmas Corporate Mothers Day Fathers Day**Secret Bottle Shop**£33.52**1 rev1y ago](https://www.amazon.co.uk/dp/B0DHVX4Z1H) [**Gary Barlow Wines Sauvignon Blanc 75cl**Blue Tree**£6.37**9 rev3y ago](https://www.amazon.co.uk/dp/B0C9V6QNR2) [**by Amazon South African Sauvignon Blanc White Wine 75cl Case of 6**by Amazon**£30.99**309 rev3y ago](https://www.amazon.co.uk/dp/B0B5X2V466)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mud House Sauvignion Blanc 750 ml(12% / 12.5 % alcohol content may vary)**Mud House**£5.86**4.6★**▲ 320%**](https://www.amazon.co.uk/dp/B016OVS69K) [**NZ OYSTER BAY SAUV BLANC**Oyster Bay**£9.18**4.5★**▲ 110%**](https://www.amazon.co.uk/dp/B003XWP9O4) [**Gary Barlow Wines Sauvignon Blanc 75cl**Blue Tree**£6.37**4.2★**▲ 98%**](https://www.amazon.co.uk/dp/B0C9V6QNR2) [**Villa Maria Cellar Selection Sauvignon Blanc New Zealand White Wine 75 cl**Villa Maria**£9.25**4.6★**▲ 82%**](https://www.amazon.co.uk/dp/B003YBJ5RQ) [**The Daybreak New Zealand Sauvignon Blanc 75cl**The Daybreak**£7.55**5.0★**▲ 37%**](https://www.amazon.co.uk/dp/B0FCG13TZ8)
**~~View all trending →~~**
## **What buyers say about new zealand sauvignon blanc wine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“for the price it is very easy drinking and good value”*
**Taste-Overall**25%
*“Delicious”*
**Alcohol Flavor**17%
*“Really nice Sauvignon with only 9% alcohol”*
**Color**3%
*“It feels vibrant”*
**Freshness**3%
*“refreshing”*
**Ease Of Use**3%
*“easy to drink”*
**Flavor**3%
*“with a nice intensity of flavour that keeps it interesting from start to finish”*
### **What buyers complain about **
**Taste-Overall**20%
*“rather unpleasant compared to the Sauvignon Blanc”*
**Sour**20%
*“One of my favourite wines however there was a lot of acidity in this bttle making it very undrinkable”*
**Alcohol Flavor**20%
*“Would give it zero stars the wine was awful”*
**Salt Content**10%
*“salty”*
**Sweetness**7%
*“they are always too sweet”*
## **Common questions**
- **Is new zealand sauvignon blanc wine profitable to sell on Amazon United Kingdom?**
- The niche generates £258K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the new zealand sauvignon blanc wine niche?**
- 16 brands and 51 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in new zealand sauvignon blanc wine?**
- Top complaints mined from reviews: Taste-Overall, Sour, Alcohol Flavor. The return rate is 0.2%.
- **When does demand for new zealand sauvignon blanc wine peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the new zealand sauvignon blanc wine niche?**
- Listings span £5.86–£56.61; the average listing price is £20.42 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.
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