---
title: "Negroni — £504K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/negroni"
last_updated: "2026-07-31T19:20:42.324Z"
locale: en
meta:
description: "Niche score 46/100 · £504K/yr market · 224K searches/yr · £13.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £504K/yr market · 224K searches/yr · £13.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Negroni — £504K/yr Amazon UK Niche (2026) - Flapen"
---
# **negroni**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 60Growth 54Conversion 98Competition 0Returns 99Price range 34Avg price 59Brand share 0Review moat 52Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£504K**
£504K/yr · 224K searches
**Avg price**
**Good****£13.13**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+26.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,418.75**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£8.97–£18.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, negroni is a £504K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **negroni market data**
- **Units sold / yr**
- **30K–40K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£394K–£525K**
- units × avg price
- **Conversion rate**
- **17.2%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Campari95% - Tanqueray5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.1% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Dec · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/negroni/trend)
## **Top negroni search terms**
- **campari**114K/yr+22.0%17.1% conv. - **negroni**52K/yr+18.4%4.8% conv. - **campari 1l**19K/yr+45.9%17.6% conv. - **negroni cocktail**11K/yr+56.9%4.9% conv. - **campari 70cl**9K/yr+28.5%17.8% conv. - **negroni gift set**10K/yr+16.3%1.3% conv. - **campari negroni**4K/yr+36.4%12.3% conv. - **negroni kit**5K/yr+135.6%0.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/negroni/search-terms)
## **Top negroni products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£101K40%£202K60%£302K80%£403K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni**Campari**£13.31**4.8★4,470 rev](https://www.amazon.co.uk/dp/B003ZIU1O4) [2**Campari Bitter 1L | 25% ABV | The iconic Italian aperitif with a bold bittersweet flavour perfect for Negronis**Campari**£18.09**4.8★120 rev](https://www.amazon.co.uk/dp/B0DLWZNMD4) [3**Campari Negroni 50 cl 26% ABV - Ready to Drink Italian Cocktail**Campari**£12.13**4.7★856 rev](https://www.amazon.co.uk/dp/B01B16BA5A) [4**Tanqueray London Dry Gin | Negroni Cocktail 17.5% vol 50cl Fruity Orange & Bitter Flavours Bar Quality Cocktails Perfect for Hosting Ready to Serve**Tanqueray**£8.97**4.5★229 rev](https://www.amazon.co.uk/dp/B0CVQVBDN1)
### **Newest**
by launch date
[**Campari Bitter 1L | 25% ABV | The iconic Italian aperitif with a bold bittersweet flavour perfect for Negronis**Campari**£18.09**120 rev1y ago](https://www.amazon.co.uk/dp/B0DLWZNMD4) [**Tanqueray London Dry Gin | Negroni Cocktail 17.5% vol 50cl Fruity Orange & Bitter Flavours Bar Quality Cocktails Perfect for Hosting Ready to Serve**Tanqueray**£8.97**229 rev2y ago](https://www.amazon.co.uk/dp/B0CVQVBDN1) [**Campari Negroni 50 cl 26% ABV - Ready to Drink Italian Cocktail**Campari**£12.13**856 rev5y ago](https://www.amazon.co.uk/dp/B01B16BA5A) [**Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni**Campari**£13.31**4,470 rev15y ago](https://www.amazon.co.uk/dp/B003ZIU1O4)
### **Trending**
90-day click momentum
[**Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni**Campari**£13.31**4.8★**▲ 13%**](https://www.amazon.co.uk/dp/B003ZIU1O4) [**Campari Bitter 1L | 25% ABV | The iconic Italian aperitif with a bold bittersweet flavour perfect for Negronis**Campari**£18.09**4.8★**— 8%**](https://www.amazon.co.uk/dp/B0DLWZNMD4) [**Campari Negroni 50 cl 26% ABV - Ready to Drink Italian Cocktail**Campari**£12.13**4.7★**— 10%**](https://www.amazon.co.uk/dp/B01B16BA5A) [**Tanqueray London Dry Gin | Negroni Cocktail 17.5% vol 50cl Fruity Orange & Bitter Flavours Bar Quality Cocktails Perfect for Hosting Ready to Serve**Tanqueray**£8.97**4.5★**▼ 43%**](https://www.amazon.co.uk/dp/B0CVQVBDN1)
## **What buyers say about negroni**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**50%
*“Tastes like the real thing”*
**Value For Money**11%
*“good value for money”*
**Ease Of Use**8%
*“Very good and easy to use”*
**Quality-Overall**8%
*“Nice product”*
**Ingredients-Overall**4%
*“Balance of the ingredients is just right”*
**Alcohol Flavor**4%
*“However, I find this already made cocktail to be the best Ive had”*
**Blend/Ratio**4%
*“Really nice pre mix negroni from Tanqueray”*
**Flavor**3%
*“Lovely flavour”*
**Bitter**3%
*“Lovely original italien bitters for Negroni”*
### **What buyers complain about **
**Bitter**25%
*“You like bitter notes”*
**Sweetness**25%
*“It is sickly sweet and bears no resemblance to a mix of gin, Campari and sweet vermouth”*
**Taste-Overall**13%
*“Nasty artificial aftertaste”*
**Artificial Sweeteners**13%
*“even ordinary tonic water has some of the artificial ingredients”*
**Color**13%
*“The colour is off - far too red, not orangey”*
## **Common questions**
- **Is negroni profitable to sell on Amazon United Kingdom?**
- The niche generates £504K/yr across 4 tracked products. 90-day search growth is +26.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the negroni niche?**
- 2 brands and 34 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in negroni?**
- Top complaints mined from reviews: Bitter, Sweetness, Taste-Overall. The return rate is 0.2%.
- **When does demand for negroni peak?**
- Demand peaks in May–Jun–Dec; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the negroni niche?**
- Listings span £8.97–£18.09; the average listing price is £13.13 (sweet spot $15–$100). The average incumbent carries 1,419 reviews — the moat a new listing must climb.
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