---
title: "Reviews — napkins - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/napkins/reviews"
last_updated: "2026-07-31T21:56:32.941Z"
locale: en
meta:
  description: "Niche score 54/100 · £948K/yr market · 1.4M searches/yr. Pricing outside the sweet spot ($5.84 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £948K/yr market · 1.4M searches/yr. Pricing outside the sweet spot ($5.84 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — napkins - Flapen"
---

# **napkins**

**Worth a look**

Shows low returns (0.1%), but pricing outside the sweet spot ($5.84 avg) keeps it on the watch list.

Market size 77Growth 43Conversion 94Competition 22Returns 99Price range 32Avg price 16Brand share 28Review moat 56Quality gap 55

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£948K**

£948K/yr · 1.4M searches

**Review moat**

**Good****1,252.85**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+14.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****£0.88–£21.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£5.84**

avg listing price — sweet spot $15–$100