---
title: "Nannas Secret Paste — £109K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/nannas-secret-paste"
last_updated: "2026-07-31T21:48:32.232Z"
locale: en
meta:
description: "Niche score 36/100 · £109K/yr market · 537K searches/yr · £5.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £109K/yr market · 537K searches/yr · £5.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nannas Secret Paste — £109K/yr Amazon UK Niche (2026) - Flapen"
---
# **nannas secret paste**
**Skip it**
Prices mostly outside the sweet spot ($0.95–$12.44) — this niche doesn't clear our bar today.
Market size 26Growth 13Conversion 43Competition 19Returns 100Price range 0Avg price 16Brand share 42Review moat 33Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,244.09**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£109K**
£109K/yr · 537K searches
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.88**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-23.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£0.95–£12.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nannas secret paste is a £109K/yr Amazon United Kingdom market (537K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nannas secret paste market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£74K–£88K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#325**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**72**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**14%**
- Scrub Daddy33% - Topest22% - Stardrops9% - Astonish9% - Dr. Beckmann7% - Bio-mex6% - Open — no brand owns it (4 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.
35K25KSpike '24Black Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/nannas-secret-paste/trend)
## **Top nannas secret paste search terms**
- **nanas secret natural cleaning clay**132K/yr-7.0%2.1% conv. - **nannas secret paste**88K/yr-8.2%1.1% conv. - **nannas secret cleaning paste**111K/yr-30.5%3.0% conv. - **nanas secret**56K/yr-13.1%1.9% conv. - **nannas secret**64K/yr-39.4%2.0% conv. - **cleaning paste**9K/yr-32.3%8.1% conv. - **nanas secret cleaner paste**4K/yr-0.8%2.7% conv. - **nannas secret cleaning clay**7K/yr-12.3%2.1% conv. - **scrub daddy paste**3K/yr+4.4%8.7% conv. - **scrub daddy power paste**7K/yr-72.3%9.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/nannas-secret-paste/search-terms)
## **Top nannas secret paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£33K40%£44K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scrub Daddy Power Paste Multi Purpose Cleaner - Oven Cleaner Heavy Duty Cleaning Products for Cooker Air Fryer & Induction Hob Sink Cleaner for Bath & Shower Screen Kit with Scrub Mommy Sponge**Scrub Daddy**£7.59**4.5★16,569 rev](https://www.amazon.co.uk/dp/B087QQRGRS) [2![Topest All-Purpose Cleaning Paste [500 G] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning](https://m.media-amazon.com/images/I/314C1jO6izL.jpg)**Topest All-Purpose Cleaning Paste \[500 G\] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning**Topest**£8.04**3.9★34 rev](https://www.amazon.co.uk/dp/B0FRYB6RZ5) [3**Astonish The Original Cleaning Paste Multi-Purpose No Harsh Chemicals Mandarin & Peaches Scent 500g**Astonish**£0.95**4.5★695 rev](https://www.amazon.co.uk/dp/B0DCGQ91JF) [4**Dr. Beckmann Power Cleaner | Cleans polishes & protects | 550 g**Dr. Beckmann**£4.39**4.2★177 rev](https://www.amazon.co.uk/dp/B0CRHZB1TT) [5**Biomex Miracle Cleaning Paste. Kitchen & Bathroom Multi Surface Cleaner (300 gr)**Bio-mex**£12.44**4.5★4,382 rev](https://www.amazon.co.uk/dp/B00FFYQRR6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**All Purpose Cleaning Paste 350g with Scrubbing Sponge | Bathroom Kitchen & Outdoor Cleaner | Use on Sinks Ovens Baking Trays BBQs and Grills Hobs Tiles Glass & More (Lemon Fresh)**Avatopia**£7.62**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GTN8LNGX) [**The Pink Stuff Miracle Squeezable Cleaning Paste 300g - Easy to Rinse Multi Purpose Household Cleaner for Kitchen Bathroom Cooktops Tiles Sinks Showers and More**Stardrops**£1.89**473 rev5mo ago](https://www.amazon.co.uk/dp/B0GF9VRJLY) [![Topest All-Purpose Cleaning Paste [500 G] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning](https://m.media-amazon.com/images/I/314C1jO6izL.jpg)**Topest All-Purpose Cleaning Paste \[500 G\] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning**Topest**£8.04**34 rev10mo ago](https://www.amazon.co.uk/dp/B0FRYB6RZ5) [**Astonish The Original Cleaning Paste Multi-Purpose No Harsh Chemicals Mandarin & Peaches Scent 500g**Astonish**£0.95**695 rev1y ago](https://www.amazon.co.uk/dp/B0DCGQ91JF) [**Dr. Beckmann Power Cleaner | Cleans polishes & protects | 550 g**Dr. Beckmann**£4.39**177 rev2y ago](https://www.amazon.co.uk/dp/B0CRHZB1TT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**All Purpose Cleaning Paste 350g with Scrubbing Sponge | Bathroom Kitchen & Outdoor Cleaner | Use on Sinks Ovens Baking Trays BBQs and Grills Hobs Tiles Glass & More (Lemon Fresh)**Avatopia**£7.62**4.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GTN8LNGX) [**Eco Cleaning Paste with Sponge Multipurpose Dirt and Grease Remover**The EcoGurus**£10.22**4.3★**▲ 771%**](https://www.amazon.co.uk/dp/B07GVCDJPK) [**Pink Stuff Miracle Cleaning Paste -850g**Stardrops**£1.29**4.6★**▲ 765%**](https://www.amazon.co.uk/dp/B09T9DVDD5) [**The Pink Stuff Miracle Squeezable Cleaning Paste 300g - Easy to Rinse Multi Purpose Household Cleaner for Kitchen Bathroom Cooktops Tiles Sinks Showers and More**Stardrops**£1.89**4.5★**▲ 491%**](https://www.amazon.co.uk/dp/B0GF9VRJLY) [![Topest All-Purpose Cleaning Paste [500 G] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning](https://m.media-amazon.com/images/I/314C1jO6izL.jpg)**Topest All-Purpose Cleaning Paste \[500 G\] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning**Topest**£8.04**3.9★**▲ 404%**](https://www.amazon.co.uk/dp/B0FRYB6RZ5)
**~~View all trending →~~**
## **What buyers say about nannas secret paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**37%
*“Makes Cleaning So Much Easier”*
**Quality-Overall**12%
*“Excellent product”*
**Value For Money**10%
*“Excellent value for money”*
**Efficiency**7%
*“effective cleaner”*
**Ease Of Use**5%
*“Ease of use”*
**De-Grease**4%
*“Tackles grease and dirt easily”*
**Advertised Vs Actual Product**4%
*“Excellent, as described on item”*
**Color**3%
*“The Amazing Pink Stuff”*
**Smell**3%
*“I appreciate the delicate smell”*
**Brightness/Shine/Glow**3%
*“Makes everything come up sparkling”*
### **What buyers complain about **
**Value For Money**29%
*“Waste of money”*
**Ease Of Cleaning**13%
*“it's not a miracle cleaner”*
**Functionality-Overall**10%
*“Does not work at all”*
**Quality-Overall**8%
*“not as good as they ads make out thats for sure”*
**Product Condition**6%
*“Sent an open and already used product”*
**Color**3%
*“This pink stuff certainly gets lots of hype”*
**Thickness**3%
*“not the thick ones”*
**Advertised Vs Actual Product**3%
*“not as good as they ads make out thats for sure”*
**Adhesion/Stickiness**3%
*“Doesn't remove sticky stuff”*
**Residue**3%
*“It also leaves a residue that's difficult to remove”*
### **Top return reasons **
**Functionality-Overall**26%
**Moist/Dry**14%
**Advertised Vs Actual Product**12%
**Stain Resistance**10%
**Leak-Proof**10%
**Smell**7%
**Language Issues**5%
**Oral Hygiene**5%
**Value For Money**5%
**Instructions/User Manual/Troubleshooting**2%
## **Common questions**
- **Is nannas secret paste profitable to sell on Amazon United Kingdom?**
- The niche generates £109K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the nannas secret paste niche?**
- 10 brands and 72 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in nannas secret paste?**
- Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Functionality-Overall. The return rate is 0.1%.
- **When does demand for nannas secret paste peak?**
- Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the nannas secret paste niche?**
- Listings span £0.95–£12.44; the average listing price is £5.88 (sweet spot $15–$100). The average incumbent carries 3,244 reviews — the moat a new listing must climb.
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