---
title: "Trend — nan - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/nan/trend"
last_updated: "2026-07-31T21:04:33.532Z"
locale: en
meta:
  description: "Niche score 56/100 · £303K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £303K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — nan - Flapen"
---

# **nan**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 12Conversion 41Competition 84Returns 99Price range 41Avg price 42Brand share 94Review moat 88Quality gap 22

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****248.85**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Market size**

**Good****£303K**

£303K/yr · 852K searches

**Avg price**

**Okay****£10.98**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£1.91–£24.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-25.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")