---
title: "Naan Bread — £86K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/naan-bread"
last_updated: "2026-07-31T19:20:17.064Z"
locale: en
meta:
description: "Niche score 47/100 · £86K/yr market · 160K searches/yr · £1.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £86K/yr market · 160K searches/yr · £1.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Naan Bread — £86K/yr Amazon UK Niche (2026) - Flapen"
---
# **naan bread**
**Skip it**
Prices mostly outside the sweet spot ($0.68–$2.12) — this niche doesn't clear our bar today.
Market size 22Growth 16Conversion 100Competition 42Returns 100Price range 0Avg price 4Brand share 34Review moat 87Quality gap 68
**Conversion**
**Incredible****34.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****265.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£86K**
£86K/yr · 160K searches
**Growth**
**Bad****-18.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£1.57**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.68–£2.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, naan bread is a £86K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **naan bread market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£94K–£126K**
- units × avg price
- **Conversion rate**
- **34.3%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**40**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**5%**
- Morrisons35% - Jalpur16% - Sharwood's13% - by Amazon11% - Clay Oven Bakery10% - Patak's10% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.
5K3KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/naan-bread/trend)
## **Top naan bread search terms**
- **naan bread**92K/yr-18.8%34.6% conv. - **naan**41K/yr-20.0%28.4% conv. - **nan bread**16K/yr+9.4%27.4% conv. - **nan breads**5K/yr-52.7%19.9% conv. - **garlic naan**4K/yr+7.3%28.6% conv. - **mini naan**2K/yr-30.8%36.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/naan-bread/search-terms)
## **Top naan bread products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£9K15%£13K20%£17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Garlic & Coriander Garlic Naan 2 pack**Morrisons**£1.48**4.4★1,200 rev](https://www.amazon.co.uk/dp/B01CDUSPYW) [2**Clay Oven Bakery Garlic & Coriander Naan Breads 360g**Jalpur**£1.96**4.6★731 rev](https://www.amazon.co.uk/dp/B07HDM8LXJ) [3**Clay Oven Bakery Plain Naan Breads Pack of 2**Clay Oven Bakery**£1.91**4.3★379 rev](https://www.amazon.co.uk/dp/B07Z8BRCV7) [4**Morrisons Plain Mini Naan Bread 4 Pack**Morrisons**£1.08**4.4★285 rev](https://www.amazon.co.uk/dp/B09QJ1P7NB) [5**by Amazon 2 Garlic & Coriander Naans 240g**by Amazon**£1.00**4.4★541 rev](https://www.amazon.co.uk/dp/B0891QB66Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aagrah Garlic & Coriander Naan 2pk**Aagrah**£2.12**6 rev1y ago](https://www.amazon.co.uk/dp/B0FCFX3WHN) [**Morrisons Mini Garlic & Coriander Naan Breads 6pk**Morrisons**£1.58**10 rev1y ago](https://www.amazon.co.uk/dp/B0DJWJSNT7) [**Leicester Bakery Limited 2 Hand Made Garlic & Coriander Naan Breads**Leicester Bakery**£1.44**10 rev3y ago](https://www.amazon.co.uk/dp/B0C8JFGL2R) [**Morrisons Takeaway 2 Garlic & Coriander Naans 260g**Morrisons**£1.63**126 rev3y ago](https://www.amazon.co.uk/dp/B0BWSCRRQQ) [**Morrisons Takeaway 2 Plain Naans 260g**Morrisons**£1.54**58 rev3y ago](https://www.amazon.co.uk/dp/B0BWSC6C8T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Mini Garlic & Coriander Naan Breads 6pk**Morrisons**£1.58**4.0★**▲ 84%**](https://www.amazon.co.uk/dp/B0DJWJSNT7) [**Leicester Bakery Limited 2 Hand Made Garlic & Coriander Naan Breads**Leicester Bakery**£1.44**4.4★**▲ 59%**](https://www.amazon.co.uk/dp/B0C8JFGL2R) [**Sharwoods Peshwari Flame-Baked Naans 200g**Sharwood's**£1.76**4.2★**▲ 47%**](https://www.amazon.co.uk/dp/B01NCWNC4J) [**Aagrah Garlic & Coriander Naan 2pk**Aagrah**£2.12**4.5★**▲ 43%**](https://www.amazon.co.uk/dp/B0FCFX3WHN) [**by Amazon 2 Garlic & Coriander Naans 240g**by Amazon**£1.00**4.4★**▲ 41%**](https://www.amazon.co.uk/dp/B0891QB66Q)
**~~View all trending →~~**
## **What buyers say about naan bread**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Good taste”*
**Quality-Overall**13%
*“Really very good”*
**Value For Money**12%
*“Great value for what you get”*
**Soft Feel**9%
*“Lovely & soft”*
**Baking**8%
*“Mini Naan Bread - tasty”*
**Flavor**6%
*“great flavour”*
**Freshness**6%
*“Fresh”*
**Durability**4%
*“they can keep well”*
**Size-Overall**4%
*“A nice size to go alongisde a curry”*
**Crispiness**1%
*“and they also freeze really well too”*
### **What buyers complain about **
**Taste-Overall**20%
*“absolutely disgusting straight in the bucket”*
**Size-Overall**12%
*“They are HUGE”*
**Thickness**10%
*“thick in parts”*
**Quality-Overall**7%
*“Not as good as home made”*
## **Common questions**
- **Is naan bread profitable to sell on Amazon United Kingdom?**
- The niche generates £86K/yr across 21 tracked products. 90-day search growth is -18.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the naan bread niche?**
- 9 brands and 40 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in naan bread?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Thickness. The return rate is 0.0%.
- **When does demand for naan bread peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the naan bread niche?**
- Listings span £0.68–£2.12; the average listing price is £1.57 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)