---
title: "Myrrh Essential Oil — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/myrrh-essential-oil"
last_updated: "2026-07-31T22:48:04.869Z"
locale: en
meta:
description: "Niche score 47/100 · £42K/yr market · 64K searches/yr · £10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £42K/yr market · 64K searches/yr · £10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Myrrh Essential Oil — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **myrrh essential oil**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 11Conversion 67Competition 54Returns 98Price range 48Avg price 38Brand share 59Review moat 29Quality gap 80
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£3.23–£25.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.61**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,553.31**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-28.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£42K**
£42K/yr · 64K searches
According to Flapen's Amazon United Kingdom niche tracking, myrrh essential oil is a £42K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **myrrh essential oil market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£42K–£53K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#201**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **66%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**24%**
- nikura22% - Old India22% - MUNUSNA11% - ANANDAM7% - MAYJAM7% - Rahiiq6%
## **Demand**
Weekly Amazon search volume, last 31 weeks — -28.8% search growth over the last 90 days.
2K2KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/myrrh-essential-oil/trend)
## **Top myrrh essential oil search terms**
- **myrrh resin**20K/yr-9.1%3.3% conv. - **myrrh essential oil**21K/yr-35.2%9.3% conv. - **myrrh**19K/yr-40.7%3.0% conv. - **myrrh oil**5K/yr-25.9%6.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/myrrh-essential-oil/search-terms)
## **Top myrrh essential oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nikura Myrrh Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Soap Making Candle Making | Great for Skin Headache Relief | Vegan & UK Made**nikura**£5.04**4.5★42,940 rev](https://www.amazon.co.uk/dp/B07Z57ZYZW) [2**Old India Myrrh Grains 250g Packaging may vary**Old India**£13.42**4.2★86 rev](https://www.amazon.co.uk/dp/B08LVFTYYT) [3**MUNUSNA Myrrh Essential Oil 100ml 100% Pure Myrrh Oil for Aromatherapy & Diffuser Skincare Soap & Candle Making Amber Glass Bottle with Glass Dropper**MUNUSNA**£7.43**4.4★2,633 rev](https://www.amazon.co.uk/dp/B0FR1HVD6T) [4**Old India Myrrh Grains 100g**Old India**£7.55**4.0★12 rev](https://www.amazon.co.uk/dp/B08LVGTDBK) [5**Nikura | Myrrh (Thick) Essential Oil - 10ml - 100% Pure**nikura**£5.02**4.4★233 rev](https://www.amazon.co.uk/dp/B083QM2RJV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Myrrh - Commiphora Myrrha - Aromatic Tree Resin in Natural Pieces (25g)**ANANDAM**£12.26**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GMC662YX) [**100g Myrrh - Commiphora Myrrha - Aromatic Tree Resin in Natural Pieces**ANANDAM**£17.30**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GLSV5Y1L) [**MUNUSNA Myrrh Essential Oil 100ml 100% Pure Myrrh Oil for Aromatherapy & Diffuser Skincare Soap & Candle Making Amber Glass Bottle with Glass Dropper**MUNUSNA**£7.43**2,633 rev10mo ago](https://www.amazon.co.uk/dp/B0FR1HVD6T) [**Incensera Myrrh Resin 500g Natural Incense for Burning Meditation Cleansing & Spiritual Rituals - Pure Aromatic Tree Resin for Church Incense & Relaxation**Incensera**£25.96**779 rev1y ago](https://www.amazon.co.uk/dp/B0BSXWB9RW) [**Qicai Xiaolu 100% Natural Incense Resin - Organic Somalian Myrrh | Aromatherapy & Spiritual Practices | 40g/150g (40)**Qicai Xiaolu**£22.03**174 rev1y ago](https://www.amazon.co.uk/dp/B0F1KQDXG4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Incensera Frankincense Resin Myrrh Resin & Incense Charcoal Kit House Cleansing Meditation & Ritual Smudging Set for Spiritual Purification**Incensera**£16.81**4.7★**▲ 318%**](https://www.amazon.co.uk/dp/B0D47BBCX7) [**Incensera Myrrh Resin 500g Natural Incense for Burning Meditation Cleansing & Spiritual Rituals - Pure Aromatic Tree Resin for Church Incense & Relaxation**Incensera**£25.96**4.5★**▲ 242%**](https://www.amazon.co.uk/dp/B0BSXWB9RW) [**Myrrh - Commiphora Myrrha - Aromatic Tree Resin in Natural Pieces (25g)**ANANDAM**£12.26**3.8★**▲ 197%**](https://www.amazon.co.uk/dp/B0GMC662YX) [**100g Myrrh - Commiphora Myrrha - Aromatic Tree Resin in Natural Pieces**ANANDAM**£17.30**3.8★**▲ 129%**](https://www.amazon.co.uk/dp/B0GLSV5Y1L) [**Frankincense Resin 50g Pack**VIE**£4.86**3.2★**▲ 108%**](https://www.amazon.co.uk/dp/B0DBR44ZGP)
**~~View all trending →~~**
## **What buyers say about myrrh essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**50%
*“Beautiful aroma”*
**Quality-Overall**18%
*“Excellent quality”*
**Value For Money**11%
*“Worth the money”*
**Lubrication**6%
*“Nice oil”*
**Advertised Vs Actual Product**6%
*“Product as described”*
**Durability**4%
*“Long lasting and quality”*
**Skin Health**3%
*“nurturing my skin”*
### **What buyers complain about **
**Smell**29%
*“the smell is bitter”*
**Quality-Overall**26%
*“The quality is low as it doesn't smell much”*
**Size-Overall**7%
*“Small pieces”*
**Taste-Overall**7%
*“Oh my the taste is just awful”*
**Noise Level**7%
*“Noise”*
**Weight Heavy**7%
*“Quite heavy by itself”*
**Dilute/Watery**3%
*“Not best of the oil i have uses, very waterly and white colour”*
**Thickness**3%
*“Too thick and didnt put out enough smell”*
**Certifications**2%
*“the IFRA certificate restricts its use in body lotion to a tiny 0.13%”*
**Bitter**2%
*“the smell is bitter”*
### **Top return reasons **
**Smell**65%
**Functionality-Overall**12%
**Size-Overall**8%
**Quality-Overall**4%
**Ingredients-Overall**4%
**Oily/Greasy**4%
**Advertised Vs Actual Product**4%
## **Common questions**
- **Is myrrh essential oil profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the myrrh essential oil niche?**
- 18 brands and 21 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in myrrh essential oil?**
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.4%.
- **What does it cost to enter the myrrh essential oil niche?**
- Listings span £3.23–£25.96; the average listing price is £10.61 (sweet spot $15–$100). The average incumbent carries 3,553 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)