---
title: "Mustard Seeds — £69K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mustard-seeds"
last_updated: "2026-07-31T19:31:19.010Z"
locale: en
meta:
description: "Niche score 43/100 · £69K/yr market · 85K searches/yr · £4.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £69K/yr market · 85K searches/yr · £4.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mustard Seeds — £69K/yr Amazon UK Niche (2026) - Flapen"
---
# **mustard seeds**
**Skip it**
Prices mostly outside the sweet spot ($1.29–$7.07) — this niche doesn't clear our bar today.
Market size 17Growth 27Conversion 100Competition 39Returns 100Price range 0Avg price 12Brand share 39Review moat 83Quality gap 24
**Conversion**
**Incredible****19.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****337.48**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£69K**
£69K/yr · 85K searches
**Avg price**
**Bad****£4.20**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.29–£7.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mustard seeds is a £69K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mustard seeds market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£63K–£84K**
- units × avg price
- **Conversion rate**
- **19.4%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **65%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 97%
**Open market**
**15%**
- Natco41% - Old India21% - Alpi Nature9% - Hatton Hill6% - Schwartz5% - Jalpur3% - Open — no brand owns it (8 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 16 weeks — +1.5% search growth over the last 90 days.
2K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/mustard-seeds/trend)
## **Top mustard seeds search terms**
- **mustard seeds**49K/yr+10.7%13.1% conv. - **black mustard seeds**17K/yr-23.5%22.8% conv. - **yellow mustard seeds**6K/yr+16.6%17.5% conv. - **black mustard seeds for cooking**5K/yr-16.2%23.0% conv. - **mustard seed**4K/yr+15.7%9.3% conv. - **mustard seeds for cooking**4K/yr+3.9%19.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mustard-seeds/search-terms)
## **Top mustard seeds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£7K15%£10K20%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natco Mustard Seeds 400g**Natco**£4.05**4.7★995 rev](https://www.amazon.co.uk/dp/B003U6RLVW) [2**Old India Mustard Seeds Yellow Whole 500g**Old India**£3.90**4.7★304 rev](https://www.amazon.co.uk/dp/B08LVF6RJF) [3**Natco Foods Black Mustard Seeds 100g - Chilli Wizards**Natco**£2.59**4.7★571 rev](https://www.amazon.co.uk/dp/B07Z3TNDPL) [4**Alpi Nature Mustard Seeds Yellow White 500g 1.1 lb White Yellow Mustard Seeds 1-2mm**Alpi Nature**£6.81**4.6★1,634 rev](https://www.amazon.co.uk/dp/B07Z9LCLWP) [5**Schwartz Mustard Seeds 48g**Schwartz**£2.09**4.7★93 rev](https://www.amazon.co.uk/dp/B00BHFBDMG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Indus Whole Black Mustard Seeds 100g**indus**£1.29**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GQCFF9H8) [**Organic Black (Brown) Mustard Seeds 100g by Hatton Hill Organic**Hatton Hill**£4.97**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FRSJLTTQ) [**Pipar Spices Black Mustard Seeds - 400g (14.1oz) | For Culinary Use**Pipar Spices**£5.38**36 rev1y ago](https://www.amazon.co.uk/dp/B0F2NC6LS1) [**Aani Black Mustard Seeds 100g (Pack of 1)**AANI**£1.92**2 rev2y ago](https://www.amazon.co.uk/dp/B0D92NV4GP) [**Whole Yellow Mustard Seeds | Natural | Non-GMO | No Colouring | Packed in Resealable Kraft Paper Pouch | Vegan and Vegetarian Friendly**Wholefoods World**£4.07**11 rev2y ago](https://www.amazon.co.uk/dp/B0CRQF8PR2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aani Black Mustard Seeds 100g (Pack of 1)**AANI**£1.92**5.0★**▲ 317%**](https://www.amazon.co.uk/dp/B0D92NV4GP) [**Organic Black (Brown) Mustard Seeds 100g by Hatton Hill Organic**Hatton Hill**£4.97**5.0★**▲ 229%**](https://www.amazon.co.uk/dp/B0FRSJLTTQ) [**Indus Whole Black Mustard Seeds 100g**indus**£1.29**0.0★**▲ 168%**](https://www.amazon.co.uk/dp/B0GQCFF9H8) [**Organic Yellow Mustard Seeds 50g by Hatton Hill Organic**Hatton Hill**£4.07**4.6★**▲ 135%**](https://www.amazon.co.uk/dp/B0D9FZM98T) [**Organic Yellow Mustard Seeds 100g by Hatton Hill Organic**Hatton Hill**£5.03**5.0★**▲ 78%**](https://www.amazon.co.uk/dp/B0D9FXVGSZ)
**~~View all trending →~~**
## **What buyers say about mustard seeds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**41%
*“As advertised”*
**Quality-Overall**31%
*“quality seeds”*
**Value For Money**15%
*“Value for money”*
**Freshness**5%
*“Fresh and perfect”*
**Size-Overall**2%
*“Fit for pirose”*
**Spiciness**2%
*“Great spices from a great seller”*
**Vegan/Organic**2%
*“These organic mustard seeds are a must for making pickles”*
**Taste-Overall**2%
*“my friends all remarked how delicious it is”*
### **What buyers complain about **
**Value For Money**46%
*“Expensive”*
**Allergies**25%
*“Contains allergens”*
**Size-Overall**13%
*“This is a very small packet with not many seeds in it”*
## **Common questions**
- **Is mustard seeds profitable to sell on Amazon United Kingdom?**
- The niche generates £69K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the mustard seeds niche?**
- 14 brands and 56 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in mustard seeds?**
- Top complaints mined from reviews: Value For Money, Allergies, Size-Overall. The return rate is 0.1%.
- **What does it cost to enter the mustard seeds niche?**
- Listings span £1.29–£7.07; the average listing price is £4.20 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.
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