[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-mustard-powder":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":180,"baselines":220,"demand":225,"seasonality":380,"brandShare":381,"products":403,"feedback":544,"searchTerms":640,"related":655,"lastUpdated":167},"5acaea63-e3c7-4bdd-9d98-0ded1a53df3b","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":161,"unitsSoldMin":172,"unitsSoldAvgMin":173,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":162,"top20BrandShare":162,"primePct":159,"oosRate":179},68043,61800,1.5437,-0.2002,0.1189,0.6659,0.7576,4.41,404,9.26,2.61,46.58,14,8000,0.7857,0.0002,0,1,"mustard powder","mustard-powder","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fmustard-powder","Condiments & Sauces","2026-07-24T04:07:07.916229+00:00",11,24,[],126,6000,250,500,55560,74080,78,183,0.0181,{"score":181,"verdict":182,"components":183},48,"skip",[184,189,192,196,199,202,205,210,213,216],{"key":185,"score":186,"weight":187,"raw":188},"marketSize",17,0.15,68042.67,{"key":190,"score":191,"weight":187,"raw":148},"growth",15,{"key":193,"score":194,"weight":195,"raw":149},"conversion",95,0.1,{"key":197,"score":198,"weight":187,"raw":150},"competition",31,{"key":200,"score":201,"weight":195,"raw":151},"brandShare",49,{"key":203,"score":204,"weight":195,"raw":152},"qualityGap",57,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",80,0.05,403.79,{"key":211,"score":212,"weight":195,"raw":160},"returns",100,{"key":214,"score":215,"weight":208,"raw":154},"avgPrice",27,{"key":217,"score":218,"weight":208,"raw":219},"priceRange",72,0.718216966113259,{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.36,12.12,0.0064,27606,{"points":226,"droppedPartialWeek":379},[227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,376],{"week":228,"volume":229},"2025-08-03",974,{"week":231,"volume":232},"2025-08-10",1379,{"week":234,"volume":235},"2025-08-17",1616,{"week":237,"volume":238},"2025-08-24",1581,{"week":240,"volume":241},"2025-08-31",1655,{"week":243,"volume":244},"2025-09-07",1664,{"week":246,"volume":247},"2025-09-14",1758,{"week":249,"volume":250},"2025-09-21",1600,{"week":252,"volume":253},"2025-09-28",1650,{"week":255,"volume":256},"2025-10-05",2075,{"week":258,"volume":259},"2025-10-12",1938,{"week":261,"volume":262},"2025-10-19",1892,{"week":264,"volume":265},"2025-10-26",1856,{"week":267,"volume":268},"2025-11-02",1803,{"week":270,"volume":271},"2025-11-09",1896,{"week":273,"volume":274},"2025-11-16",2153,{"week":276,"volume":277},"2025-11-23",2339,{"week":279,"volume":280},"2025-11-30",2363,{"week":282,"volume":283},"2025-12-07",2408,{"week":285,"volume":286},"2025-12-14",2520,{"week":288,"volume":289},"2025-12-21",1932,{"week":291,"volume":292},"2025-12-28",1703,{"week":294,"volume":295},"2026-01-04",1574,{"week":297,"volume":298},"2026-01-11",2011,{"week":300,"volume":301},"2026-01-18",2420,{"week":303,"volume":304},"2026-01-25",1837,{"week":306,"volume":307},"2026-02-01",1331,{"week":309,"volume":310},"2026-02-08",1298,{"week":312,"volume":313},"2026-02-15",1261,{"week":315,"volume":316},"2026-02-22",1226,{"week":318,"volume":319},"2026-03-01",1171,{"week":321,"volume":322},"2026-03-08",1098,{"week":324,"volume":325},"2026-03-15",1054,{"week":327,"volume":328},"2026-03-22",1020,{"week":330,"volume":331},"2026-03-29",1201,{"week":333,"volume":334},"2026-04-05",1246,{"week":336,"volume":337},"2026-04-12",1012,{"week":339,"volume":340},"2026-04-19",1375,{"week":342,"volume":343},"2026-04-26",1137,{"week":345,"volume":346},"2026-05-03",1116,{"week":348,"volume":349},"2026-05-10",1176,{"week":351,"volume":352},"2026-05-17",1250,{"week":354,"volume":355},"2026-05-24",963,{"week":357,"volume":358},"2026-05-31",918,{"week":360,"volume":361},"2026-06-07",1025,{"week":363,"volume":364},"2026-06-14",992,{"week":366,"volume":367},"2026-06-21",944,{"week":369,"volume":370},"2026-06-28",881,{"week":372,"volume":373},"2026-07-05",889,{"week":375,"volume":100},"2026-07-12",{"week":377,"volume":378},"2026-07-19",799,false,null,{"top":382,"otherBrandCount":401,"otherClickShare":402},[383,386,389,392,395,398],{"brand":384,"clickShare":385},"Colman's",0.4038999999999999,{"brand":387,"clickShare":388},"Alpi Nature",0.1222,{"brand":390,"clickShare":391},"Brightdale",0.0973,{"brand":393,"clickShare":394},"Spice Planet",0.0731,{"brand":396,"clickShare":397},"Spice Mart",0.061200000000000004,{"brand":399,"clickShare":400},"A Kilo of Spices",0.0564,5,0.18590000000000007,[404,414,424,434,445,454,463,473,483,495,505,514,524,535],{"asin":405,"title":406,"brand":384,"imageUrl":407,"price":155,"rating":408,"reviews":409,"clickShare90":410,"clickShare360":411,"launchDate":412,"amazonUrl":413},"B0014E6H2G","Colmans Colmans Original English Mustard Powder 57 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+BMngY5gL.jpg",4.6,1508,0.2829,0.2365,"2013-03-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0014E6H2G",{"asin":415,"title":416,"brand":387,"imageUrl":417,"price":418,"rating":419,"reviews":420,"clickShare90":388,"clickShare360":421,"launchDate":422,"amazonUrl":423},"B07Z9KSSDW","Alpi Nature Mustard Powder Yellow White 250g 8.8 oz Ground White Yellow Mustard Seeds Powder","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51aXC8-kqOL.jpg",5.54,4.4,2001,0.1034,"2019-11-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07Z9KSSDW",{"asin":425,"title":426,"brand":390,"imageUrl":427,"price":428,"rating":429,"reviews":430,"clickShare90":391,"clickShare360":431,"launchDate":432,"amazonUrl":433},"B0D4VZLZPV","Mustard Powder Bundle with Colmans Mustard Tin Powder 57g 2 Pack + Brightdale Kitchen Booklet","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416vFblikLL.jpg",10.04,4.5,67,0.1046,"2024-05-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D4VZLZPV",{"asin":435,"title":436,"brand":384,"imageUrl":437,"price":438,"rating":439,"reviews":440,"clickShare90":441,"clickShare360":442,"launchDate":443,"amazonUrl":444},"B00FU0E010","Colmans Original English Mustard Powder 454 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31mziLH7E8L.jpg",16.53,4.8,1362,0.0905,0.1441,"2010-11-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00FU0E010",{"asin":446,"title":447,"brand":393,"imageUrl":448,"price":449,"rating":450,"reviews":135,"clickShare90":394,"clickShare360":451,"launchDate":452,"amazonUrl":453},"B0DGQGN97R","Yellow Mustard Powder | Ground Premium Quality by Spice Planet 25g-1.9kg (50 Grams)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41xDwClKSSL.jpg",2.76,4.2,0.0607,"2024-09-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DGQGN97R",{"asin":455,"title":456,"brand":399,"imageUrl":457,"price":458,"rating":459,"reviews":204,"clickShare90":400,"clickShare360":460,"launchDate":461,"amazonUrl":462},"B07XHSZ5XM","A Kilo of Spices Ground Mustard Powder 1kg Yellow Mustard Culinary Spice","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41kbF3LUM8L.jpg",9.17,3.8,0.0506,"2019-08-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07XHSZ5XM",{"asin":464,"title":465,"brand":466,"imageUrl":467,"price":459,"rating":419,"reviews":468,"clickShare90":469,"clickShare360":470,"launchDate":471,"amazonUrl":472},"B0FFZZZ644","100g Yellow Mustard Powder | Ground Premium Quality by Masala Cottage","Masala Cottage","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41cigrxhuYL.jpg",50,0.0557,0.1012,"2025-06-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FFZZZ644",{"asin":474,"title":475,"brand":476,"imageUrl":477,"price":478,"rating":401,"reviews":162,"clickShare90":479,"clickShare360":480,"launchDate":481,"amazonUrl":482},"B0GSZLFTWQ","Mustard Powder 100g","Thebest786Ltd","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ozeQiHAdL.jpg",3.02,0.0428,0.0102,"2026-03-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GSZLFTWQ",{"asin":484,"title":485,"brand":486,"imageUrl":487,"price":488,"rating":489,"reviews":490,"clickShare90":491,"clickShare360":492,"launchDate":493,"amazonUrl":494},"B081QQWSL8","Just Ingredients Ground Mustard Powder 1kg - English Mustard Powder from Brassica Seeds Tangy Mustard Seed Powder for Cooking Sauces Marinades & Spice Blends","JustIngredients","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41US3xcCcdL.jpg",12.02,4.3,71,0.0383,0.023,"2019-08-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB081QQWSL8",{"asin":496,"title":497,"brand":396,"imageUrl":498,"price":499,"rating":489,"reviews":500,"clickShare90":501,"clickShare360":502,"launchDate":503,"amazonUrl":504},"B08CNKXQH4","Organic Yellow Mustard Powder Premium Quality Free P&P Certified by Soil Association (50g)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41zIdoaHD1L.jpg",3.12,45,0.033,0.0187,"2020-07-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08CNKXQH4",{"asin":506,"title":507,"brand":384,"imageUrl":508,"price":156,"rating":408,"reviews":509,"clickShare90":510,"clickShare360":511,"launchDate":512,"amazonUrl":513},"B001A483AE","Colmans English Mustard Powder 2kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rPGrJHF0L.jpg",212,0.0305,0.0384,"2014-06-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB001A483AE",{"asin":515,"title":516,"brand":396,"imageUrl":517,"price":518,"rating":419,"reviews":519,"clickShare90":520,"clickShare360":521,"launchDate":522,"amazonUrl":523},"B097TMSB4X","Yellow Mustard Powder | Ground Premium Quality Free UK P&P 50g-950g (50g)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gqj1fyJAS.jpg",2.98,178,0.0282,0.0396,"2021-06-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB097TMSB4X",{"asin":525,"title":526,"brand":527,"imageUrl":528,"price":529,"rating":408,"reviews":530,"clickShare90":531,"clickShare360":532,"launchDate":533,"amazonUrl":534},"B0128RQ5J2","Yellow Mustard Powder - Spice - Seasoning - 250g","Tongmaster","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QYa9tpXPL.jpg",5.78,65,0.0265,0.046,"2015-07-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0128RQ5J2",{"asin":536,"title":537,"brand":538,"imageUrl":539,"price":540,"rating":459,"reviews":168,"clickShare90":541,"clickShare360":492,"launchDate":542,"amazonUrl":543},"B08P39QX4L","Old India Mustard Flour Blend 500g","Old India","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4133FiU4SiL.jpg",5.67,0.0227,"2020-11-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08P39QX4L",{"love":545,"hate":599,"returnReasons":639},[546,553,560,567,574,580,585,590,594],{"topic":547,"percentOfMentions":548,"verbatims":549},"Quality-Overall",0.2685,[550,551,552],"Very good produck","It's a very large tin of very good mustard powder","Great quality",{"topic":554,"percentOfMentions":555,"verbatims":556},"Advertised Vs Actual Product",0.16670000000000001,[557,558,559],"As advertised","As described","As expected",{"topic":561,"percentOfMentions":562,"verbatims":563},"Taste-Overall",0.1574,[564,565,566],"It tastes just like my nan made years ago","I make my own Piccallili which is delicious","Not overly hot with a nice taste",{"topic":568,"percentOfMentions":569,"verbatims":570},"Value For Money",0.1018,[571,572,573],"Worth the price","Great value for money","good value too",{"topic":575,"percentOfMentions":576,"verbatims":577},"Flavor",0.0833,[578,579],"Good flavour, fast delivery and good value","it gives a lovely flavour to the recipes",{"topic":581,"percentOfMentions":576,"verbatims":582},"Cooking Instructions",[583,584,579],"Being powder, it comes in handy to bring a bit of life to cooking as well","Good quality for cooking",{"topic":586,"percentOfMentions":587,"verbatims":588},"Blend\u002FRatio",0.0556,[589],"So much mustard",{"topic":591,"percentOfMentions":587,"verbatims":592},"Ingredients-Overall",[593],"Mustard powder as it should be, excellent stuff, a must in your kitchen",{"topic":595,"percentOfMentions":596,"verbatims":597},"Ease Of Chewing\u002FSwallowing",0.0278,[598],"Nice for my pickling uses",[600,606,613,618,621,625,628,633,636],{"topic":561,"percentOfMentions":601,"verbatims":602},0.3667,[603,604,605],"Tried several ways to get good consistency and taste but it really wasn't happening.","Weak and almost tasteless","Absolutely no taste at all, it has no heat, no spice, could be eaten by the spoonful with no effect, don't waste your money as it can't be returned",{"topic":607,"percentOfMentions":608,"verbatims":609},"Size-Overall",0.2,[610,611,612],"Too small","Tiny pots","Small pots\u002Ftins",{"topic":568,"percentOfMentions":614,"verbatims":615},0.1167,[616,617],"Could be cheaper","A waste of £3.79",{"topic":591,"percentOfMentions":195,"verbatims":619},[620],"Its just powdered mustard seed",{"topic":622,"percentOfMentions":195,"verbatims":623},"Powdered\u002FCrumbled",[624],"MUSTARD POWDER",{"topic":575,"percentOfMentions":626,"verbatims":627},0.0667,[604,605],{"topic":629,"percentOfMentions":630,"verbatims":631},"Artificial Colors",0.0167,[632],"Extremely disappointing, the only thing this has in common with mustard is the colour",{"topic":547,"percentOfMentions":630,"verbatims":634},[635],"is normally very good this doesn't deserve to be listed",{"topic":637,"percentOfMentions":630,"verbatims":638},"Spiciness",[605],[],[641,645,650],{"term":163,"volume":642,"growthQoq":643,"conversionRate":644},46205,-0.2007,0.0882,{"term":646,"volume":647,"growthQoq":648,"conversionRate":649},"colmans mustard powder",11992,-0.2196,0.0516,{"term":651,"volume":652,"growthQoq":653,"conversionRate":654},"english mustard powder",3603,-0.1261,0.0637,[656,663,668,674,679,685],{"title":657,"href":658,"score":659,"verdict":660,"marketSize":661,"growth90":662},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":664,"href":665,"score":659,"verdict":660,"marketSize":666,"growth90":667},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":669,"href":670,"score":659,"verdict":671,"marketSize":672,"growth90":673},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":675,"href":676,"score":659,"verdict":671,"marketSize":677,"growth90":678},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":680,"href":681,"score":682,"verdict":671,"marketSize":683,"growth90":684},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":686,"href":687,"score":682,"verdict":671,"marketSize":688,"growth90":689},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]