---
title: "Mustard Powder — £68K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mustard-powder"
last_updated: "2026-07-31T18:23:12.240Z"
locale: en
meta:
description: "Niche score 48/100 · £68K/yr market · 62K searches/yr · £9.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £68K/yr market · 62K searches/yr · £9.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mustard Powder — £68K/yr Amazon UK Niche (2026) - Flapen"
---
# **mustard powder**
**Skip it**
Soft demand (-20.0% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 15Conversion 95Competition 31Returns 100Price range 72Avg price 27Brand share 49Review moat 80Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****403.79**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£2.61–£46.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.26**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£68K**
£68K/yr · 62K searches
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mustard powder is a £68K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mustard powder market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£56K–£74K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **79%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**24**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**19%**
- Colman's40% - Alpi Nature12% - Brightdale10% - Spice Planet7% - Spice Mart6% - A Kilo of Spices6%
## **Demand**
Weekly Amazon search volume, last 51 weeks — -20.0% search growth over the last 90 days.
3K2KSpike '25Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/grocery/mustard-powder/trend)
## **Top mustard powder search terms**
- **mustard powder**46K/yr-20.1%8.8% conv. - **colmans mustard powder**12K/yr-22.0%5.2% conv. - **english mustard powder**4K/yr-12.6%6.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mustard-powder/search-terms)
## **Top mustard powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£20K40%£27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colmans Colmans Original English Mustard Powder 57 g**Colman's**£2.61**4.6★1,508 rev](https://www.amazon.co.uk/dp/B0014E6H2G) [2**Alpi Nature Mustard Powder Yellow White 250g 8.8 oz Ground White Yellow Mustard Seeds Powder**Alpi Nature**£5.54**4.4★2,001 rev](https://www.amazon.co.uk/dp/B07Z9KSSDW) [3**Mustard Powder Bundle with Colmans Mustard Tin Powder 57g 2 Pack + Brightdale Kitchen Booklet**Brightdale**£10.04**4.5★67 rev](https://www.amazon.co.uk/dp/B0D4VZLZPV) [4**Colmans Original English Mustard Powder 454 g**Colman's**£16.53**4.8★1,362 rev](https://www.amazon.co.uk/dp/B00FU0E010) [5**Yellow Mustard Powder | Ground Premium Quality by Spice Planet 25g-1.9kg (50 Grams)**Spice Planet**£2.76**4.2★25 rev](https://www.amazon.co.uk/dp/B0DGQGN97R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mustard Powder 100g**Thebest786Ltd**£3.02**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GSZLFTWQ) [**100g Yellow Mustard Powder | Ground Premium Quality by Masala Cottage**Masala Cottage**£3.80**50 rev1y ago](https://www.amazon.co.uk/dp/B0FFZZZ644) [**Yellow Mustard Powder | Ground Premium Quality by Spice Planet 25g-1.9kg (50 Grams)**Spice Planet**£2.76**25 rev1y ago](https://www.amazon.co.uk/dp/B0DGQGN97R) [**Mustard Powder Bundle with Colmans Mustard Tin Powder 57g 2 Pack + Brightdale Kitchen Booklet**Brightdale**£10.04**67 rev2y ago](https://www.amazon.co.uk/dp/B0D4VZLZPV) [**Yellow Mustard Powder | Ground Premium Quality Free UK P&P 50g-950g (50g)**Spice Mart**£2.98**178 rev5y ago](https://www.amazon.co.uk/dp/B097TMSB4X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mustard Powder 100g**Thebest786Ltd**£3.02**5.0★**▲ 320%**](https://www.amazon.co.uk/dp/B0GSZLFTWQ) [**Organic Yellow Mustard Powder Premium Quality Free P&P Certified by Soil Association (50g)**Spice Mart**£3.12**4.3★**▲ 76%**](https://www.amazon.co.uk/dp/B08CNKXQH4) [**Just Ingredients Ground Mustard Powder 1kg - English Mustard Powder from Brassica Seeds Tangy Mustard Seed Powder for Cooking Sauces Marinades & Spice Blends**JustIngredients**£12.02**4.3★**▲ 67%**](https://www.amazon.co.uk/dp/B081QQWSL8) [**Yellow Mustard Powder | Ground Premium Quality by Spice Planet 25g-1.9kg (50 Grams)**Spice Planet**£2.76**4.2★**▲ 20%**](https://www.amazon.co.uk/dp/B0DGQGN97R) [**Colmans Colmans Original English Mustard Powder 57 g**Colman's**£2.61**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B0014E6H2G)
**~~View all trending →~~**
## **What buyers say about mustard powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Very good produck”*
**Advertised Vs Actual Product**17%
*“As advertised”*
**Taste-Overall**16%
*“It tastes just like my nan made years ago”*
**Value For Money**10%
*“Worth the price”*
**Flavor**8%
*“Good flavour, fast delivery and good value”*
**Cooking Instructions**8%
*“Being powder, it comes in handy to bring a bit of life to cooking as well”*
**Blend/Ratio**6%
*“So much mustard”*
**Ingredients-Overall**6%
*“Mustard powder as it should be, excellent stuff, a must in your kitchen”*
**Ease Of Chewing/Swallowing**3%
*“Nice for my pickling uses”*
### **What buyers complain about **
**Taste-Overall**37%
*“Tried several ways to get good consistency and taste but it really wasn't happening.”*
**Size-Overall**20%
*“Too small”*
**Value For Money**12%
*“Could be cheaper”*
**Ingredients-Overall**10%
*“Its just powdered mustard seed”*
**Powdered/Crumbled**10%
*“MUSTARD POWDER”*
**Flavor**7%
*“Weak and almost tasteless”*
**Artificial Colors**2%
*“Extremely disappointing, the only thing this has in common with mustard is the colour”*
**Quality-Overall**2%
*“is normally very good this doesn't deserve to be listed”*
**Spiciness**2%
*“Absolutely no taste at all, it has no heat, no spice, could be eaten by the spoonful with no effect, don't waste your money as it can't be returned”*
## **Common questions**
- **Is mustard powder profitable to sell on Amazon United Kingdom?**
- The niche generates £68K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the mustard powder niche?**
- 11 brands and 24 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in mustard powder?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the mustard powder niche?**
- Listings span £2.61–£46.58; the average listing price is £9.26 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.
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