---
title: "Mustard Oil — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mustard-oil"
last_updated: "2026-07-31T19:31:31.561Z"
locale: en
meta:
description: "Niche score 47/100 · £74K/yr market · 107K searches/yr · £9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £74K/yr market · 107K searches/yr · £9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mustard Oil — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **mustard oil**
**Skip it**
Soft demand (-17.5% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 16Conversion 76Competition 32Returns 100Price range 28Avg price 30Brand share 58Review moat 73Quality gap 72
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****568.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.59**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£4.03–£19.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£74K**
£74K/yr · 107K searches
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mustard oil is a £74K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mustard oil market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£77K–£96K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#158**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **60%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**23%**
- Niharti30% - TWO BROTHERS ORGANIC FARMS12% - Gharana Swaad Ka Khazaana12% - Best of Hungary8% - Ktc8% - Gramiyaa7%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -17.5% search growth over the last 90 days.
3K2KSpike '25Prime Day '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/mustard-oil/trend)
## **Top mustard oil search terms**
- **mustard oil**76K/yr-19.9%7.4% conv. - **mustard oil for cooking**13K/yr-2.9%6.3% conv. - **mustard oil for hair**10K/yr-28.4%3.0% conv. - **organic mustard oil**3K/yr-17.8%4.7% conv. - **pure mustard oil**3K/yr+15.3%4.4% conv. - **cooking mustard oil**2K/yr-19.4%7.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mustard-oil/search-terms)
## **Top mustard oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£15K30%£22K40%£29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Niharti Pure Mustard Oil 500ml**Niharti**£5.48**4.2★633 rev](https://www.amazon.co.uk/dp/B06Y3BF3D2) [2**Two Brothers India Farms Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use**TWO BROTHERS ORGANIC FARMS**£9.99**4.2★243 rev](https://www.amazon.co.uk/dp/B0DGTT4F39) [3**Pure Mustard Oil 250ml - Cold Pressed Cooking Oil - Great Taste Award Winner**Best of Hungary**£9.90**4.3★152 rev](https://www.amazon.co.uk/dp/B07QPPKL6K) [4**KTC Premium Quality Edible Mustard Oil Blend 1 Litre**Ktc**£4.03**4.3★202 rev](https://www.amazon.co.uk/dp/B07Z9JRQ9M) [5**Gramiyaa Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Wood Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use**Gramiyaa**£9.95**4.8★20 rev](https://www.amazon.co.uk/dp/B0FSKNV39B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gramiyaa Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Wood Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use**Gramiyaa**£9.95**20 rev4mo ago](https://www.amazon.co.uk/dp/B0FSKNV39B) [**Two Brothers India Farms Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use**TWO BROTHERS ORGANIC FARMS**£9.99**243 rev5mo ago](https://www.amazon.co.uk/dp/B0DGTT4F39) [**KCS Pure Mustard Oil 250ml (Pack of 2) | 100% Natural Cold-Pressed Oil | Ideal for Hair Skin & Body Massage | Ayurvedic Herbal & Non-Edible Use**Gharana Swaad Ka Khazaana**£5.18**11 rev9mo ago](https://www.amazon.co.uk/dp/B0FWCD8SDK) [**Niharti Pure Mustard Oil 500ml (Pack of 2) | Premium Cold-Pressed | 100% Natural & Aromatic | Multi-Purpose Oil for Hair & Skin**Gharana Swaad Ka Khazaana**£7.34**46 rev1y ago](https://www.amazon.co.uk/dp/B0DWGFZ4CD) [**Cold Pressed Mustard Oil 500 ml Pure & Natural | Premium Quality | Preservative Free | Cooking Oil | Mustard Seed based Oil |**Generic**£14.08**15 rev1y ago](https://www.amazon.co.uk/dp/B0DHWGYZJP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gramiyaa Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Wood Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use**Gramiyaa**£9.95**4.8★**▲ 275%**](https://www.amazon.co.uk/dp/B0FSKNV39B) [**Two Brothers India Farms Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use**TWO BROTHERS ORGANIC FARMS**£9.99**4.2★**▲ 272%**](https://www.amazon.co.uk/dp/B0DGTT4F39) [**Patanjali Kachi Ghani Mustard Oil 1 ltr**Patanjali**£9.17**4.4★**▲ 77%**](https://www.amazon.co.uk/dp/B01C46RJ56) [**KTC Premium Quality Edible Mustard Oil Blend 1 Litre**Ktc**£4.03**4.3★**▲ 41%**](https://www.amazon.co.uk/dp/B07Z9JRQ9M) [**Pure Mustard Oil TRS - 2x1Lt**TRS**£14.66**4.5★**— 6%**](https://www.amazon.co.uk/dp/B06WRRSMQW)
**~~View all trending →~~**
## **What buyers say about mustard oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Amazing quality”*
**Taste-Overall**18%
*“Gives enhanced flavour”*
**Flavor**12%
*“the flavor it adds is just incredible”*
**Ingredients-Overall**12%
*“Great curry ingredient”*
**Oily/Greasy**10%
*“High quality mustard oil that cooks effectively”*
**Value For Money**8%
*“Worthy”*
**Freshness**8%
*“Fresh as it said”*
**Salt Content**4%
*“there is no need for salt when adding spices”*
**Health Benefits-Overall**3%
*“cold pressed so healthy too”*
**Smell**2%
*“The moment you open the bottle, that bold, pungent aroma hits you instantly — this is exactly what mustard oil should smell like”*
### **What buyers complain about **
**Advertised Vs Actual Product**38%
*“False advertising”*
**Cooking Instructions**19%
*“NOT Sutiable for cooking with”*
**Value For Money**17%
*“Price should be cheaper to be honest”*
**Oily/Greasy**6%
*“not edible as stated on the description”*
**Taste-Overall**6%
*“Body use only it says, tried tasting it and tastes bad”*
**Smell**6%
*“It smells pretty terrible which is why I fortunately looked closely at the label”*
**Certifications**4%
*“Edible, just not by UK/EU standards”*
### **Top return reasons **
**Material Quality**25%
**Value For Money**25%
**Color Fading/Discoloration**25%
**Leak-Proof**13%
**Unsustainable Design**13%
## **Common questions**
- **Is mustard oil profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mustard oil niche?**
- 13 brands and 24 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in mustard oil?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Cooking Instructions, Value For Money. The return rate is 0.1%.
- **When does demand for mustard oil peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the mustard oil niche?**
- Listings span £4.03–£19.26; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 568 reviews — the moat a new listing must climb.
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