---
title: "Reviews — mushroom soup - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mushroom-soup/reviews"
last_updated: "2026-07-31T22:05:40.702Z"
locale: en
meta:
  description: "Niche score 40/100 · £63K/yr market · 88K searches/yr · £9.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £63K/yr market · 88K searches/yr · £9.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — mushroom soup - Flapen"
---

# **mushroom soup**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 13Conversion 76Competition 40Returns 100Price range 59Avg price 31Brand share 5Review moat 74Quality gap 37

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****539.76**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£0.76–£35.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£9.75**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£63K**

£63K/yr · 88K searches

**Growth**

**Bad****-24.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand