---
title: "Mushroom Soup — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mushroom-soup"
last_updated: "2026-07-31T21:06:06.636Z"
locale: en
meta:
description: "Niche score 40/100 · £63K/yr market · 88K searches/yr · £9.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £63K/yr market · 88K searches/yr · £9.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mushroom Soup — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **mushroom soup**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 13Conversion 76Competition 40Returns 100Price range 59Avg price 31Brand share 5Review moat 74Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****539.76**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£0.76–£35.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.75**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£63K**
£63K/yr · 88K searches
**Growth**
**Bad****-24.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mushroom soup is a £63K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mushroom soup market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£122K–£146K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **10%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**98%**
Top 20: 99%
**Top-5 click share**
**61%**
Top 20: 99%
**Open market**
**1%**
- Campbell's48% - HEINZ22% - Morrisons18% - Batchelors7% - Knorr3% - generic1% - Open — no brand owns it (1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -24.5% search growth over the last 90 days.
2K2KSpike '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/mushroom-soup/trend)
## **Top mushroom soup search terms**
- **mushroom soup**29K/yr-33.1%14.4% conv. - **condensed soup**15K/yr-8.8%3.8% conv. - **campbells condensed soup**15K/yr-39.8%3.9% conv. - **cream of mushrooms soup**7K/yr+5.1%0.6% conv. - **chicken and mushroom soup**8K/yr-9.5%1.9% conv. - **campbells soup**7K/yr-45.9%5.3% conv. - **campbells soup condensed**4K/yr-24.4%5.2% conv. - **cream of mushroom soup**3K/yr-3.9%15.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mushroom-soup/search-terms)
## **Top mushroom soup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£9K20%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Cream of Mushroom Soup 400g**Morrisons**£0.76**4.4★723 rev](https://www.amazon.co.uk/dp/B00GU0BCRO) [2**Campbells Condensed Cream of Mushroom Soup 295g**Campbell's**£1.72**4.5★277 rev](https://www.amazon.co.uk/dp/B0093236MU) [3**Campbells Condensed Soup Cream of Mushroom Soup Tinned 12 Pack**Campbell's**£17.70**4.5★114 rev](https://www.amazon.co.uk/dp/B0D5RHBZLY) [4**Campbells Condensed Soup Cream of Chicken Soup Tinned 12 Pack**Campbell's**£17.78**4.6★104 rev](https://www.amazon.co.uk/dp/B0D5RGBXCQ) [5**HEINZ Classic Cream Of Mushroom Soup 400 G Black**HEINZ**£1.95**4.6★384 rev](https://www.amazon.co.uk/dp/B004TEV50C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Limited Edition Best Mushroom Risotto Soup 600g**Morrisons**£3.04**25 rev10mo ago](https://www.amazon.co.uk/dp/B0FQVQ9BD1) [**Cream of Mushroom Soup 400g X 6 Pack Low Fat Vegetarian No Artificial Colours or Preservatives**generic**£16.88**1 rev11mo ago](https://www.amazon.co.uk/dp/B0FT44SCQV) [**Campbells Condensed Homestyle Chicken Noodle Soup 10.5 Ounce Can (Pack of 4)**Campbell's**£14.95**766 rev1y ago](https://www.amazon.co.uk/dp/B09B4DXJGL) [**Campbells Vegetarian Vegetable Condensed Soup (298g)**Campbell's**£6.99**1,403 rev1y ago](https://www.amazon.co.uk/dp/B000RYCETO) [**Campbells Condensed Soup Cream of Mushroom Soup Tinned 12 Pack**Campbell's**£17.70**114 rev2y ago](https://www.amazon.co.uk/dp/B0D5RHBZLY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Campbells Condensed Soup Cream of Celery Soup Tinned 6 Pack**Campbell's**£35.81**4.6★**▲ 291%**](https://www.amazon.co.uk/dp/B01F8V143W) [**Cream of Mushroom Soup 400g X 6 Pack Low Fat Vegetarian No Artificial Colours or Preservatives**generic**£16.88**5.0★**▲ 114%**](https://www.amazon.co.uk/dp/B0FT44SCQV) [**Heinz Cream of Mushroom Soup 400g**HEINZ**£1.59**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B015O57A58) [**Campbells Condensed Cream of Mushroom Soup 295g**Campbell's**£1.72**4.5★**▲ 24%**](https://www.amazon.co.uk/dp/B0093236MU) [**Batchelors Cup a Soup Mushroom Instant Soup 4 Sachets 99 g**Batchelors**£1.35**4.4★**▲ 23%**](https://www.amazon.co.uk/dp/B017A0EZ9Y)
**~~View all trending →~~**
## **What buyers say about mushroom soup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“Great and easy to make and very tasty”*
**Value For Money**34%
*“Great value”*
**Quality-Overall**10%
*“Good cupboard item”*
**Flavor**5%
*“Always favourite flavour especially for winters”*
**Cooking Instructions**4%
*“easy to prepare for taking to work as well”*
**Thickness**2%
*“Value for money:good thickness;tasty”*
**Ease Of Use**2%
*“.lots of uses”*
**Health Benefits-Overall**1%
*“I add veggies to mine as well make it a nice hearty meal good for colder months”*
**Moist/Dry**1%
*“Good Basic Dried Mushroom Soup Mix”*
**Salt Content**1%
*“I love this soup cold with a sprinkle of salt”*
### **What buyers complain about **
**Value For Money**21%
*“very expensive for what it is”*
**Flavor**11%
*“Not very flavourful”*
**Quality-Overall**11%
*“Dropped quality for quick profit”*
**Taste-Overall**8%
*“Poor taste strength”*
**Thickness**7%
*“Thick as you let it be”*
**Spiciness**6%
*“Too spicy”*
**Powdered/Crumbled**6%
*“Badly dented”*
**Dilute/Watery**4%
*“Just seemed like watery yellow liquid”*
**Chunk/Clump/Collection**4%
*“Not much chicken pieces”*
**Blend/Ratio**3%
*“don't come in bulk volume”*
## **Common questions**
- **Is mushroom soup profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the mushroom soup niche?**
- 6 brands and 57 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in mushroom soup?**
- Top complaints mined from reviews: Value For Money, Flavor, Quality-Overall. The return rate is 0.1%.
- **When does demand for mushroom soup peak?**
- Demand peaks in Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the mushroom soup niche?**
- Listings span £0.76–£35.81; the average listing price is £9.75 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.
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