---
title: "Mushroom Powder — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mushroom-powder"
last_updated: "2026-07-31T21:06:03.324Z"
locale: en
meta:
description: "Niche score 43/100 · £57K/yr market · 62K searches/yr · £13.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £57K/yr market · 62K searches/yr · £13.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mushroom Powder — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **mushroom powder**
**Skip it**
A small market ($57K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 20Conversion 75Competition 30Returns 100Price range 66Avg price 59Brand share 26Review moat 55Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£3.02–£38.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.10**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,289.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-10.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£57K**
£57K/yr · 62K searches
According to Flapen's Amazon United Kingdom niche tracking, mushroom powder is a £57K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mushroom powder market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£52K–£66K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**7%**
- Sevenhills Wholefoods38% - Lee Kum Kee20% - ALPHA0117% - Applied Nutrition8% - Hybrid Herbs6% - MySuperfoods3% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -10.7% search growth over the last 90 days.
2K1KPrime Day '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/mushroom-powder/trend)
## **Top mushroom powder search terms**
- **mushroom powder**38K/yr-9.6%7.5% conv. - **sevenhills**8K/yr-20.6%1.2% conv. - **bettervits mushroom powder**5K/yr+41.0%3.8% conv. - **mushroom tea**6K/yr-30.4%2.1% conv. - **seven hills**3K/yr-30.2%2.2% conv. - **mushroom blend powder**2K/yr-3.5%6.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mushroom-powder/search-terms)
## **Top mushroom powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sevenhills Wholefoods Organic 7 Mushroom Blend Powder 200g with Lions Mane Reishi Chaga Cordyceps Tremella Maitake & Shiitake**Sevenhills Wholefoods**£14.71**4.4★1,818 rev](https://www.amazon.co.uk/dp/B07JRHT9QM) [2**LKK Premium Mushroom Seasoning Powder 200g | All-Natural Umami Boost | Vegan | Gluten Free | No MSG | Ideal for Soups Stir-Fries Broth & Marinades**Lee Kum Kee**£3.02**4.6★350 rev](https://www.amazon.co.uk/dp/B09MSX2TM8) [3**Organic 7 Mushroom Blend Powder 250g ~ Reishi Cordyceps Sinensis Lions Mane White Fungus Maitake Shiitake & Chaga Mushroom Supplement (Not Capsules) ~ By Alpha01**ALPHA01**£12.34**4.7★71 rev](https://www.amazon.co.uk/dp/B0D5MCJ7V1) [4**Sevenhills Wholefoods Organic 7 Mushroom Blend Powder 100g with Lions Mane Reishi Chaga Cordyceps Tremella Maitake & Shiitake**Sevenhills Wholefoods**£9.37**4.4★1,818 rev](https://www.amazon.co.uk/dp/B08XY3TVLV) [5**Applied Nutrition Mushroom Superblend - Lions Mane Reishi Chaga Shiitake Maitake Tremella Cordyceps Sinensis King Trumpet | Vegan & Gluten Free (160g 40 Servings)**Applied Nutrition**£12.51**4.2★180 rev](https://www.amazon.co.uk/dp/B0CX1WVLSB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic 10 in 1 Mushroom Powder Complex 284g Superfood Mushroom Supplement**VELOTO**£14.48**576 rev4mo ago](https://www.amazon.co.uk/dp/B0GQK2566L) [**Naturya Mushroom Superfood Latte 200g | Reishi Chaga & Lions Mane Blend | Caffeine-Free | Source of Copper | Adaptogenic Mushroom Drink Powder**Naturya**£9.05**12 rev9mo ago](https://www.amazon.co.uk/dp/B0FXHBCT65) [**MySuperfoods Organic Mushroom Blend Powder 100g**MySuperfoods**£8.55**295 rev1y ago](https://www.amazon.co.uk/dp/B0DQ8L8N84) [**HYBRID HERBS Mushroom Complex Powder 100g - 7 Organic Mushroom Supplement 10:1 Extract | Lions Mane Reishi Cordyceps Chaga Tremella Shiitake Maitake | Brain Energy & Immunity | 100 Servings**Hybrid Herbs**£38.45**6 rev1y ago](https://www.amazon.co.uk/dp/B0DNFM4MPZ) [**LKK Premium Mushroom Seasoning Powder 200g | All-Natural Umami Boost | Vegan | Gluten Free | No MSG | Ideal for Soups Stir-Fries Broth & Marinades**Lee Kum Kee**£3.02**350 rev1y ago](https://www.amazon.co.uk/dp/B09MSX2TM8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic 10 in 1 Mushroom Powder Complex 284g Superfood Mushroom Supplement**VELOTO**£14.48**4.6★**▲ 210%**](https://www.amazon.co.uk/dp/B0GQK2566L) [**Organic 7 Mushroom Blend Powder 250g ~ Reishi Cordyceps Sinensis Lions Mane White Fungus Maitake Shiitake & Chaga Mushroom Supplement (Not Capsules) ~ By Alpha01**ALPHA01**£12.34**4.7★**▲ 166%**](https://www.amazon.co.uk/dp/B0D5MCJ7V1) [**Naturya Mushroom Superfood Latte 200g | Reishi Chaga & Lions Mane Blend | Caffeine-Free | Source of Copper | Adaptogenic Mushroom Drink Powder**Naturya**£9.05**4.3★**▲ 138%**](https://www.amazon.co.uk/dp/B0FXHBCT65) [**MySuperfoods Organic Mushroom Blend Powder 100g**MySuperfoods**£8.55**4.5★**▲ 106%**](https://www.amazon.co.uk/dp/B0DQ8L8N84) [**HYBRID HERBS Mushroom Complex Powder 100g - 7 Organic Mushroom Supplement 10:1 Extract | Lions Mane Reishi Cordyceps Chaga Tremella Shiitake Maitake | Brain Energy & Immunity | 100 Servings**Hybrid Herbs**£38.45**4.7★**▲ 81%**](https://www.amazon.co.uk/dp/B0DNFM4MPZ)
**~~View all trending →~~**
## **What buyers say about mushroom powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent quality product from a reliable supplier”*
**Taste-Overall**12%
*“Earthy taste,”*
**Value For Money**11%
*“Good Value”*
**Flavor**6%
*“Adds that extra bit of flavour to everything”*
**Focus Enhancement**5%
*“They are great at helping focus”*
**Ease Of Chewing/Swallowing**4%
*“Super mushroom, easy to take/ mix with food and drink”*
**Vegan/Organic**3%
*“Great organic seeds”*
**Nutritional Content**3%
*“Definitely a great addition to a healthy routine”*
**Ease Of Use**3%
*“Easy to Use”*
**Ingredients-Overall**2%
*“Ingredients: This is a seven mushroom organic blend in powder form”*
### **What buyers complain about **
**Taste-Overall**12%
*“Taste not great”*
**Functionality-Overall**5%
*“Dont work”*
**Side Effects**5%
*“Please beware of the side effects”*
**Dosage**5%
*“your body will not absorb the amount you think it is in the daily dose”*
**Flavor**4%
*“Not a great flavour”*
**Quality-Overall**3%
*“Cheap”*
**Ingredients-Overall**3%
*“I didn't realise it had so many additives”*
**Absorbency**3%
*“your body will not absorb the amount you think it is in the daily dose”*
**Stress/Anxiety**2%
*“the caffeine crash or the jittery feelings”*
**Nutritional Content**2%
*“3rd party testing found nutrition geeks products are not as advertised”*
## **Common questions**
- **Is mushroom powder profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the mushroom powder niche?**
- 11 brands and 32 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in mushroom powder?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Side Effects. The return rate is 0.1%.
- **When does demand for mushroom powder peak?**
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the mushroom powder niche?**
- Listings span £3.02–£38.45; the average listing price is £13.10 (sweet spot $15–$100). The average incumbent carries 1,289 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)