[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-murphys-stout":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":179,"baselines":215,"demand":220,"seasonality":324,"brandShare":325,"products":345,"feedback":401,"searchTerms":461,"related":481,"lastUpdated":165},"8457c415-dfd6-4cf6-a808-0efee40ee2f4","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":150,"avgRating":151,"avgReviewCount":152,"avgPrice":153,"priceMin":154,"priceMax":155,"productCount":156,"unitsSoldMax":157,"sponsoredPct":158,"returnRate":159,"successfulLaunches360":160,"newProducts360":160,"amazonNicheId":138,"title":161,"slug":162,"href":163,"leafCategoryName":164,"scrapedAt":165,"brandCount":156,"brandCountYearAgo":166,"sellerCount":167,"signals":168,"avgBsr":170,"pageQuality":160,"unitsSoldMin":171,"unitsSoldAvgMin":172,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":176,"avgSellerAgeDays":177,"top20ClickShare":178,"top20BrandShare":178,"primePct":178,"oosRate":160},76228,70091,1.1606,-0.3322,0.1146,0.9682,4.53,313,9.49,4.18,13.84,6,8000,0.1667,0.0024,0,"murphys stout","murphys-stout","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fmurphys-stout","Beer, Wine & Spirits","2026-07-23T20:21:00.584755+00:00",14,19,[169],"low_review_barrier",304,6000,1250,1500,56940,75920,59,188,1,{"score":180,"verdict":181,"components":182},34,"skip",[183,187,190,194,197,199,202,207,210,213],{"key":184,"score":167,"weight":185,"raw":186},"marketSize",0.15,76227.75,{"key":188,"score":189,"weight":185,"raw":148},"growth",8,{"key":191,"score":192,"weight":193,"raw":149},"conversion",93,0.1,{"key":195,"score":196,"weight":185,"raw":150},"competition",3,{"key":198,"score":189,"weight":193,"raw":150},"brandShare",{"key":200,"score":201,"weight":193,"raw":151},"qualityGap",37,{"key":203,"score":204,"weight":205,"raw":206},"reviewMoat",84,0.05,312.83,{"key":208,"score":209,"weight":193,"raw":159},"returns",99,{"key":211,"score":212,"weight":205,"raw":153},"avgPrice",29,{"key":214,"score":160,"weight":205,"raw":160},"priceRange",{"avgRating":216,"medianPrice":217,"medianReturnRate":218,"nichesTracked":219},4.36,12.12,0.0064,27606,{"points":221,"droppedPartialWeek":323},[222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,281,284,287,290,293,296,299,302,305,308,311,314,317,320],{"week":223,"volume":224},"2025-11-30",6318,{"week":226,"volume":227},"2025-12-07",8592,{"week":229,"volume":230},"2025-12-14",5317,{"week":232,"volume":233},"2025-12-21",6959,{"week":235,"volume":236},"2025-12-28",4196,{"week":238,"volume":239},"2026-01-04",2354,{"week":241,"volume":242},"2026-01-11",2183,{"week":244,"volume":245},"2026-01-18",2518,{"week":247,"volume":248},"2026-01-25",2282,{"week":250,"volume":251},"2026-02-01",2464,{"week":253,"volume":254},"2026-02-08",2521,{"week":256,"volume":257},"2026-02-15",2452,{"week":259,"volume":260},"2026-02-22",2686,{"week":262,"volume":263},"2026-03-01",2345,{"week":265,"volume":266},"2026-03-08",2232,{"week":268,"volume":269},"2026-03-15",2457,{"week":271,"volume":272},"2026-03-22",2976,{"week":274,"volume":275},"2026-03-29",2415,{"week":277,"volume":278},"2026-04-05",2722,{"week":280,"volume":16},"2026-04-12",{"week":282,"volume":283},"2026-04-19",2751,{"week":285,"volume":286},"2026-04-26",2281,{"week":288,"volume":289},"2026-05-03",1058,{"week":291,"volume":292},"2026-05-10",878,{"week":294,"volume":295},"2026-05-17",918,{"week":297,"volume":298},"2026-05-24",898,{"week":300,"volume":301},"2026-05-31",776,{"week":303,"volume":304},"2026-06-07",891,{"week":306,"volume":307},"2026-06-14",952,{"week":309,"volume":310},"2026-06-21",1196,{"week":312,"volume":313},"2026-06-28",1021,{"week":315,"volume":316},"2026-07-05",763,{"week":318,"volume":319},"2026-07-12",787,{"week":321,"volume":322},"2026-07-19",672,false,null,{"top":326,"otherBrandCount":160,"otherClickShare":160},[327,330,333,336,339,342],{"brand":328,"clickShare":329},"Murphy's",0.5681,{"brand":331,"clickShare":332},"MURPHY",0.1559,{"brand":334,"clickShare":335},"Murphy's Naturals",0.141,{"brand":337,"clickShare":338},"Heineken",0.0625,{"brand":340,"clickShare":341},"Trespass",0.0408,{"brand":343,"clickShare":344},"GUINNESS THE 1759",0.0318,[346,356,365,375,382,392],{"asin":347,"title":348,"brand":328,"imageUrl":349,"price":350,"rating":351,"reviews":352,"clickShare90":329,"clickShare360":353,"launchDate":354,"amazonUrl":355},"B0FCFXPX5C","Murphys 10x440ml Cans","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41shuXwpcYL.jpg",8.32,4.5,23,0.7109,"2025-06-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FCFXPX5C",{"asin":357,"title":358,"brand":331,"imageUrl":359,"price":360,"rating":361,"reviews":135,"clickShare90":332,"clickShare360":362,"launchDate":363,"amazonUrl":364},"B0BDRP3KPB","Murphys Hurling Sliotar Ball White","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417hdfMdizL.jpg",6.05,5,0.0859,"2022-09-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BDRP3KPB",{"asin":366,"title":367,"brand":334,"imageUrl":368,"price":369,"rating":370,"reviews":371,"clickShare90":335,"clickShare360":372,"launchDate":373,"amazonUrl":374},"B0CK4RS6HM","Murphys Gaelic Football Adults Players Gloves Premium Latex GAA Superior Grip Durable and Breathable Design Elasticated Wristband Black 8 - Small","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F311f8W8HLcL.jpg",12.51,4.2,13,0.0324,"2023-09-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CK4RS6HM",{"asin":376,"title":377,"brand":337,"imageUrl":378,"price":154,"rating":379,"reviews":167,"clickShare90":338,"clickShare360":380,"launchDate":354,"amazonUrl":381},"B0FCFVPRK5","Murphys 4x440ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-R00d++xL.jpg",4.8,0.0815,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FCFVPRK5",{"asin":383,"title":384,"brand":340,"imageUrl":385,"price":386,"rating":387,"reviews":388,"clickShare90":341,"clickShare360":389,"launchDate":390,"amazonUrl":391},"B08Y7J9QFR","Murphys Unisex Murphys Murphy s Gaelic Gloves Black Multi-Colour UK","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nZYye2hPL.jpg",12.03,4,7,0.0434,"2020-06-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08Y7J9QFR",{"asin":393,"title":394,"brand":343,"imageUrl":395,"price":155,"rating":396,"reviews":397,"clickShare90":344,"clickShare360":398,"launchDate":399,"amazonUrl":400},"B00DX7GNUI","Guinness Draught Stout Beer | 4.1% vol | 15 x 440ml | Official Beer of the Premier League | Iconic Stout | Rich Smooth Head & Sweetness of Malt Balanced with Hops","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41c142mqI5L.jpg",4.7,1790,0.0458,"2013-10-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00DX7GNUI",{"love":402,"hate":442,"returnReasons":455},[403,410,417,424,431,437],{"topic":404,"percentOfMentions":405,"verbatims":406},"Taste-Overall",0.3333,[407,408,409],"Great taste","It tastes ok to me","a smooth tasting drink with easy to pour cans",{"topic":411,"percentOfMentions":412,"verbatims":413},"Value For Money",0.2778,[414,415,416],"cheaper than in Stores","Great value","Good price",{"topic":418,"percentOfMentions":419,"verbatims":420},"Quality-Overall",0.1389,[421,422,423],"Good quality","Honesty and quality","Item was of high-standard quality and cheap",{"topic":425,"percentOfMentions":426,"verbatims":427},"Alcohol Flavor",0.11109999999999999,[428,429,430],"Perfect Drink","A mighty drink at a very decent price","Lovely stout, I like them ice cold with a bit of blackcurrant",{"topic":432,"percentOfMentions":433,"verbatims":434},"Flavor",0.0463,[435,436],"Great price point and good flavour","I actually prefer the Murphys IF you get a good pour, the stout is flavourful and has a lovely creamy texture, just lovely",{"topic":438,"percentOfMentions":439,"verbatims":440},"Bitter",0.0278,[441],"Less bitterness than many other stouts",[443,448,452],{"topic":444,"percentOfMentions":445,"verbatims":446},"Moist\u002FDry",0.25,[447],"Dark and wet",{"topic":411,"percentOfMentions":449,"verbatims":450},0.16670000000000001,[451],"the price shot up",{"topic":404,"percentOfMentions":449,"verbatims":453},[454],"it tastes foul\u002F throw it away",[456,459],{"reason":457,"pct":458},"Size-Overall",0.6667000000000001,{"reason":460,"pct":405},"Durability",[462,467,472,476],{"term":463,"volume":464,"growthQoq":465,"conversionRate":466},"murphys irish stout",38784,-0.4107,0.0818,{"term":468,"volume":469,"growthQoq":470,"conversionRate":471},"murphys",16070,-0.2974,0.0867,{"term":161,"volume":473,"growthQoq":474,"conversionRate":475},10728,-0.0344,0.0541,{"term":477,"volume":478,"growthQoq":479,"conversionRate":480},"murphy",4509,-0.3415,0.0274,[482,489,494,500,505,511],{"title":483,"href":484,"score":485,"verdict":486,"marketSize":487,"growth90":488},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":490,"href":491,"score":485,"verdict":486,"marketSize":492,"growth90":493},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":495,"href":496,"score":485,"verdict":497,"marketSize":498,"growth90":499},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":501,"href":502,"score":485,"verdict":497,"marketSize":503,"growth90":504},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":506,"href":507,"score":508,"verdict":497,"marketSize":509,"growth90":510},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":512,"href":513,"score":508,"verdict":497,"marketSize":514,"growth90":515},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]