---
title: "Murphys Stout — £76K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/murphys-stout"
last_updated: "2026-07-31T19:20:20.369Z"
locale: en
meta:
description: "Niche score 34/100 · £76K/yr market · 70K searches/yr · £9.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £76K/yr market · 70K searches/yr · £9.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Murphys Stout — £76K/yr Amazon UK Niche (2026) - Flapen"
---
# **murphys stout**
**Skip it**
Prices mostly outside the sweet spot ($4.18–$13.84) — this niche doesn't clear our bar today.
Market size 19Growth 8Conversion 93Competition 3Returns 99Price range 0Avg price 29Brand share 8Review moat 84Quality gap 37
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****312.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.49**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£76K**
£76K/yr · 70K searches
**Growth**
**Bad****-33.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£4.18–£13.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, murphys stout is a £76K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **murphys stout market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£57K–£76K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#304**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **17%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Murphy's57% - MURPHY16% - Murphy's Naturals14% - Heineken6% - Trespass4% - GUINNESS THE 17593%
## **Demand**
Weekly Amazon search volume, last 34 weeks — -33.2% search growth over the last 90 days.
8K6KHoliday '25Spike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/murphys-stout/trend)
## **Top murphys stout search terms**
- **murphys irish stout**39K/yr-41.1%8.2% conv. - **murphys**16K/yr-29.7%8.7% conv. - **murphys stout**11K/yr-3.4%5.4% conv. - **murphy**5K/yr-34.2%2.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/murphys-stout/search-terms)
## **Top murphys stout products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£11K30%£23K45%£34K60%£46K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Murphys 10x440ml Cans**Murphy's**£8.32**4.5★23 rev](https://www.amazon.co.uk/dp/B0FCFXPX5C) [2**Murphys Hurling Sliotar Ball White**MURPHY**£6.05**5.0★25 rev](https://www.amazon.co.uk/dp/B0BDRP3KPB) [3**Murphys Gaelic Football Adults Players Gloves Premium Latex GAA Superior Grip Durable and Breathable Design Elasticated Wristband Black 8 - Small**Murphy's Naturals**£12.51**4.2★13 rev](https://www.amazon.co.uk/dp/B0CK4RS6HM) [4**Murphys 4x440ml**Heineken**£4.18**4.8★19 rev](https://www.amazon.co.uk/dp/B0FCFVPRK5) [5**Murphys Unisex Murphys Murphy s Gaelic Gloves Black Multi-Colour UK**Trespass**£12.03**4.0★7 rev](https://www.amazon.co.uk/dp/B08Y7J9QFR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Murphys 10x440ml Cans**Murphy's**£8.32**23 rev1y ago](https://www.amazon.co.uk/dp/B0FCFXPX5C) [**Murphys 4x440ml**Heineken**£4.18**19 rev1y ago](https://www.amazon.co.uk/dp/B0FCFVPRK5) [**Murphys Gaelic Football Adults Players Gloves Premium Latex GAA Superior Grip Durable and Breathable Design Elasticated Wristband Black 8 - Small**Murphy's Naturals**£12.51**13 rev2y ago](https://www.amazon.co.uk/dp/B0CK4RS6HM) [**Murphys Hurling Sliotar Ball White**MURPHY**£6.05**25 rev3y ago](https://www.amazon.co.uk/dp/B0BDRP3KPB) [**Murphys Unisex Murphys Murphy s Gaelic Gloves Black Multi-Colour UK**Trespass**£12.03**7 rev6y ago](https://www.amazon.co.uk/dp/B08Y7J9QFR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Murphys Gaelic Football Adults Players Gloves Premium Latex GAA Superior Grip Durable and Breathable Design Elasticated Wristband Black 8 - Small**Murphy's Naturals**£12.51**4.2★**▲ 335%**](https://www.amazon.co.uk/dp/B0CK4RS6HM) [**Murphys Hurling Sliotar Ball White**MURPHY**£6.05**5.0★**▲ 81%**](https://www.amazon.co.uk/dp/B0BDRP3KPB) [**Murphys Unisex Murphys Murphy s Gaelic Gloves Black Multi-Colour UK**Trespass**£12.03**4.0★**— 6%**](https://www.amazon.co.uk/dp/B08Y7J9QFR) [**Murphys 10x440ml Cans**Murphy's**£8.32**4.5★**▼ 20%**](https://www.amazon.co.uk/dp/B0FCFXPX5C) [**Murphys 4x440ml**Heineken**£4.18**4.8★**▼ 23%**](https://www.amazon.co.uk/dp/B0FCFVPRK5)
**~~View all trending →~~**
## **What buyers say about murphys stout**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Great taste”*
**Value For Money**28%
*“cheaper than in Stores”*
**Quality-Overall**14%
*“Good quality”*
**Alcohol Flavor**11%
*“Perfect Drink”*
**Flavor**5%
*“Great price point and good flavour”*
**Bitter**3%
*“Less bitterness than many other stouts”*
### **What buyers complain about **
**Moist/Dry**25%
*“Dark and wet”*
**Value For Money**17%
*“the price shot up”*
**Taste-Overall**17%
*“it tastes foul/ throw it away”*
### **Top return reasons **
**Size-Overall**67%
**Durability**33%
## **Common questions**
- **Is murphys stout profitable to sell on Amazon United Kingdom?**
- The niche generates £76K/yr across 6 tracked products. 90-day search growth is -33.2%. Flapen's verdict: Skip it (34/100).
- **How competitive is the murphys stout niche?**
- 6 brands and 19 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in murphys stout?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Taste-Overall. The return rate is 0.2%.
- **What does it cost to enter the murphys stout niche?**
- Listings span £4.18–£13.84; the average listing price is £9.49 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.
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