---
title: "Multipack Sweets — £135K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/multipack-sweets"
last_updated: "2026-07-31T19:19:51.811Z"
locale: en
meta:
description: "Niche score 45/100 · £135K/yr market · 144K searches/yr · £10.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £135K/yr market · 144K searches/yr · £10.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Multipack Sweets — £135K/yr Amazon UK Niche (2026) - Flapen"
---
# **multipack sweets**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 36Conversion 83Competition 38Returns 100Price range 45Avg price 37Brand share 16Review moat 53Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,365.46**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.03–£26.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.45**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+8.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£135K**
£135K/yr · 144K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, multipack sweets is a £135K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **multipack sweets market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£105K–£131K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **19%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 93%
**Open market**
**4%**
- Swizzels46% - HARIBO33% - Monmore Confectionery9% - A-Z Sweetshop3% - Barratt3% - GROVITS GROW WITH US!2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/multipack-sweets/trend)
## **Top multipack sweets search terms**
- **multipack sweets**71K/yr+34.3%7.9% conv. - **3kg sweets**45K/yr-20.7%2.3% conv. - **multipack sweets for party bags**8K/yr+45.9%7.1% conv. - **sweets 3kg**11K/yr-12.7%1.9% conv. - **party mix sweets**6K/yr-28.5%5.5% conv. - **3kg sweet bags**3K/yr-31.8%1.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/multipack-sweets/search-terms)
## **Top multipack sweets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£27K30%£40K40%£54K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HARIBO Share the Happy 22 x 16g Mini Bags Party Multipack 352g**HARIBO**£2.40**4.7★139 rev](https://www.amazon.co.uk/dp/B09HS3H8F2) [2**Swizzels Drumstick Squashies Sweets Raspberry and Milk Flavour Sweets Mini Bag Multipack (20 Mini Sweet Bags)**Swizzels**£1.71**4.8★221 rev](https://www.amazon.co.uk/dp/B0756F6DGZ) [3**Pick n Mix Sweets Bulk 3kg | Fizzy Jelly and Blue Mix | Large Retro Candy Sweeties Assortment | Sharing & Gifting | Monmore Confectionery**Monmore Confectionery**£11.69**4.5★134 rev](https://www.amazon.co.uk/dp/B0FNRBPZ8P) [4**Swizzels Party Mix Tub 785g Retro Sweets in Bulk Vegan Friendly Family Favourite Sweets Ideal for Parties Birthdays Halloween Christmas large**Swizzels**£5.71**4.6★2,240 rev](https://www.amazon.co.uk/dp/B0BD5DPHNB) [5**HARIBO Share The Happy Multipack Sweets Bag Black**HARIBO**£1.30**4.6★1,224 rev](https://www.amazon.co.uk/dp/B09CRG6NMJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mini Bags 50 Pack Sweets Gift Box Selection | Box Birthday Present Gift | 50 Mini Bag Gift Set Includes Starmix Supermix Giant Strawbs & Tangfastics Homefunk Hampers**HomeFunk**£18.29**25 rev5mo ago](https://www.amazon.co.uk/dp/B0GNY6VZXG) [**Pick n Mix Sweets Bulk 3kg | Fizzy Jelly and Blue Mix | Large Retro Candy Sweeties Assortment | Sharing & Gifting | Monmore Confectionery**Monmore Confectionery**£11.69**134 rev11mo ago](https://www.amazon.co.uk/dp/B0FNRBPZ8P) [**GRO VITS - Pick & Mix Sweets Quality Jelly Sweets Bundle 2 x Pouches Fizzy & Non Fizzy Pick and Mix Classic Retro Candy Selection Assortment Fathers Day Gifting 500g**GROVITS GROW WITH US!**£15.09**197 rev1y ago](https://www.amazon.co.uk/dp/B0DN23BXMT) [**Swizzels Sweet Shop Favourites 500g Assorted Retro Sweets Gift Individually Wrapped Classics Including Drumsticks Refreshers Love Hearts Parma Violets & Squashies for Sharing**Swizzels**£5.11**29 rev1y ago](https://www.amazon.co.uk/dp/B0DJFLFQWN) [**Swizzels CURIOUS CHEWS PMP 135g - Mixed Swizzels Sweets with Drumstick Refreshers Sour Apple Chews & Fudg-Eee - Vegan Sweets for Sharing Parties and Treating**Swizzels**£1.03**411 rev1y ago](https://www.amazon.co.uk/dp/B0DF2HX5H7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Swizzels Sweet Shop Favourites 500g Assorted Retro Sweets Gift Individually Wrapped Classics Including Drumsticks Refreshers Love Hearts Parma Violets & Squashies for Sharing**Swizzels**£5.11**4.6★**▲ 201%**](https://www.amazon.co.uk/dp/B0DJFLFQWN) [**Mini Bags 50 Pack Sweets Gift Box Selection | Box Birthday Present Gift | 50 Mini Bag Gift Set Includes Starmix Supermix Giant Strawbs & Tangfastics Homefunk Hampers**HomeFunk**£18.29**4.5★**▲ 169%**](https://www.amazon.co.uk/dp/B0GNY6VZXG) [**HARIBO Share the Happy 22 x 16g Mini Bags Party Multipack 352g**HARIBO**£2.40**4.7★**▲ 162%**](https://www.amazon.co.uk/dp/B09HS3H8F2) [**Push Pop Lollipops (Pack of 20 Lollipop Sweets Bulk) Twist Cap and Clip Tasty Kids Sweets for Party Bags Strawberry Blackcurrant & Cola Lollies - Halal Candy**Push Pop**£9.93**4.8★**▲ 99%**](https://www.amazon.co.uk/dp/B001OUVPCC) [**Swizzels Drumstick Squashies Sweets Raspberry and Milk Flavour Sweets Mini Bag Multipack (20 Mini Sweet Bags)**Swizzels**£1.71**4.8★**▲ 55%**](https://www.amazon.co.uk/dp/B0756F6DGZ)
**~~View all trending →~~**
## **What buyers say about multipack sweets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Amazing value”*
**Sweetness**20%
*“Great assortment of sweets”*
**Taste-Overall**20%
*“Delicious jelly babies”*
**Quality-Overall**7%
*“Excellent product”*
**Flavor**5%
*“The flavours are tasty”*
**Advertised Vs Actual Product**5%
*“Works exactually as advertised”*
**Gifting Purpose**5%
*“Great gift”*
**Blend/Ratio**1%
*“blue mix was nice”*
**Size-Overall**1%
*“Bag size”*
**Freshness**1%
*“Very nice and fresh”*
### **What buyers complain about **
**Taste-Overall**13%
*“They taste wrong”*
**Value For Money**8%
*“I thought these were 1kg bags turns out not they are bloody expensive”*
**Advertised Vs Actual Product**8%
*“in reality it looks nothing like the picture”*
**Size-Overall**8%
*“Very large bag”*
**Blend/Ratio**7%
*“Definitely not of equal proportion”*
**Color**5%
*“MOSTLY GREEN”*
**Flavor**5%
*“The bad: The disparity in the varying quantities of each flavour”*
**Durability**5%
*“They don't last the month out with us two”*
**Sweetness**3%
*“Sweets taste stale not nice at all they have even shrunk in size”*
**Texture/Consistency-Overall**3%
*“They are a different texture”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is multipack sweets profitable to sell on Amazon United Kingdom?**
- The niche generates £135K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the multipack sweets niche?**
- 9 brands and 88 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in multipack sweets?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for multipack sweets peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the multipack sweets niche?**
- Listings span £1.03–£26.24; the average listing price is £10.45 (sweet spot $15–$100). The average incumbent carries 1,365 reviews — the moat a new listing must climb.
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