---
title: "Mullein Tea — £175K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mullein-tea"
last_updated: "2026-07-31T19:21:02.164Z"
locale: en
meta:
description: "Niche score 47/100 · £175K/yr market · 112K searches/yr · £9.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £175K/yr market · 112K searches/yr · £9.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mullein Tea — £175K/yr Amazon UK Niche (2026) - Flapen"
---
# **mullein tea**
**Skip it**
Soft demand (-59.8% this quarter) — this niche doesn't clear our bar today.
Market size 36Growth 0Conversion 98Competition 27Returns 100Price range 0Avg price 31Brand share 53Review moat 62Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,001.36**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£175K**
£175K/yr · 112K searches
**Avg price**
**Okay****£9.69**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-59.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.10–£14.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mullein tea is a £175K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mullein tea market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£121K–£145K**
- units × avg price
- **Conversion rate**
- **16.2%**
- **Avg BSR**
- **#240**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**21%**
- Nutra Tea29% - VitalForest27% - ULTHMOK6% - Miss feel6% - iMATCHME6% - YUNHAHA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -59.8% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/mullein-tea/trend)
## **Top mullein tea search terms**
- **mullein tea**62K/yr-59.5%12.0% conv. - **mullein leaf tea**23K/yr-58.4%10.2% conv. - **mullein tea bags**9K/yr-47.7%13.4% conv. - **mullein tea bags for lungs**7K/yr-63.2%18.5% conv. - **mullein leaf tea bags**3K/yr-53.0%16.1% conv. - **mullen tea**3K/yr-43.4%14.2% conv. - **mullein tea for lungs**3K/yr-73.0%7.8% conv. - **mullein tea lungs**1K/yr-99.2%9.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mullein-tea/search-terms)
## **Top mullein tea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£18K20%£35K30%£53K40%£70K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutra Tea Mullein Leaf & Thyme - Mullein Tea For Lungs & Throat - 80% Mullein Leaf 20% Thyme - 20 Individual Wrapped Bags - Herbal Infusion (1 Pack)**Nutra Tea**£7.50**4.4★2,144 rev](https://www.amazon.co.uk/dp/B0BJL31GF6) [2**60 Mullein Leaf Tea Bags for Lungs VitalForest 100% Pure Mullein Tea Mullins Detox Lung Cleanse Tea for Smokers Breathe Deep Caffeine Free Mullen Mullin**VitalForest**£9.55**4.4★347 rev](https://www.amazon.co.uk/dp/B0DH1QWJH3) [3**Premium 50 Mullein Leaf Tea Bags. Made with 100% Pure Mullein Leaves**ULTHMOK**£13.11**4.4★5,032 rev](https://www.amazon.co.uk/dp/B0C9SKTGT5) [4**Mullein Leaf Tea Mullein Leaf Tea Bags for Respiratory Natural Mulleins Teas for Lung Natural Herbal Teas Caffeine-free Sugar-free (50 Pcs 1 Bag Mullein Leaf Tea)**Miss feel**£13.58**4.0★110 rev](https://www.amazon.co.uk/dp/B0DB5BYKND) [5**iMATCHME Mullein Leaf Tea Herbal Tea Mullein Tea Bags for Lung Cleanse Respiratory Support and Mucous Membranes Herbal Tea Caffeine Free Non-GMO 40 Tea Bags**iMATCHME**£14.63**4.2★2,628 rev](https://www.amazon.co.uk/dp/B0CJY8WXJF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mullein Leaf Tea | Loose Leaf | 100% Natural Caffeine-Free Loose Leaf Herbal Tea Dried Leaves 50g - Detox Lungs/Verbascum**Afterglobe**£8.84**17 rev6mo ago](https://www.amazon.co.uk/dp/B0GDYS7NBQ) [**Organic Mullein Tea 20 teabags**Natur Boutique**£4.10**17 rev11mo ago](https://www.amazon.co.uk/dp/B0FMKB66PZ) [**Mullein Leaf Tea XL Pack with FREE Teaspoon & Biodegradable Filters | Herbal Tea Caffeine-Free Dried Leaves | Natural Loose Leaf Blend Infusion**Monarch's Blend**£14.67**86 rev1y ago](https://www.amazon.co.uk/dp/B0DKC6W6Y1) [**60 Mullein Leaf Tea Bags for Lungs VitalForest 100% Pure Mullein Tea Mullins Detox Lung Cleanse Tea for Smokers Breathe Deep Caffeine Free Mullen Mullin**VitalForest**£9.55**347 rev1y ago](https://www.amazon.co.uk/dp/B0DH1QWJH3) [**50 Mullein Tea Bags for Lungs VitalForest 100% Pure Mullein Leave Tea Lung Detox Cleanse Mullen Tea for Smokers Breathe Deep and Respiratory Support Caffeine Free Mullin**VitalForest**£9.56**332 rev1y ago](https://www.amazon.co.uk/dp/B0D9HCDJ41)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**60 Mullein Leaf Tea Bags for Lungs VitalForest 100% Pure Mullein Tea Mullins Detox Lung Cleanse Tea for Smokers Breathe Deep Caffeine Free Mullen Mullin**VitalForest**£9.55**4.4★**▲ 96%**](https://www.amazon.co.uk/dp/B0DH1QWJH3) [**Mullein Dried Leaves | Leaf Herb Dried Cut Leaves Herbal Tea Premium Quality by Masala Cottage 25g-1.9kg (50 Grams)**Masala Cottage**£4.12**4.5★**▲ 76%**](https://www.amazon.co.uk/dp/B0CVVC7NCG) [**Mullein Leaf Tea | Loose Leaf | 100% Natural Caffeine-Free Loose Leaf Herbal Tea Dried Leaves 50g - Detox Lungs/Verbascum**Afterglobe**£8.84**4.7★**▲ 49%**](https://www.amazon.co.uk/dp/B0GDYS7NBQ) [**Mullein Leaf Tea Mullein Leaf Tea Bags for Respiratory Natural Mulleins Teas for Lung Natural Herbal Teas Caffeine-free Sugar-free (50 Pcs 1 Bag Mullein Leaf Tea)**Miss feel**£13.58**4.0★**▲ 43%**](https://www.amazon.co.uk/dp/B0DB5BYKND) [**Mullein Leaf Tea XL Pack with FREE Teaspoon & Biodegradable Filters | Herbal Tea Caffeine-Free Dried Leaves | Natural Loose Leaf Blend Infusion**Monarch's Blend**£14.67**4.1★**▲ 42%**](https://www.amazon.co.uk/dp/B0DKC6W6Y1)
**~~View all trending →~~**
## **What buyers say about mullein tea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Great tea”*
**Quality-Overall**18%
*“Excellent product”*
**Breathability**10%
*“helped with my breathing”*
**Value For Money**9%
*“Good value”*
**Smell**4%
*“has a nice earthy smell, and good taste,”*
**Flavor**4%
*“Nice flavour”*
**Health Benefits-Overall**3%
*“It helps I believe with overall health”*
**Advertised Vs Actual Product**3%
*“it does the job”*
**Ingredients-Overall**2%
*“I enjoy herbals so found this quite pleasant”*
**Alcohol Flavor**2%
*“An excellent brew”*
### **What buyers complain about **
**Taste-Overall**39%
*“Tasted like old tea”*
**Quality-Overall**6%
*“The tea bags are poorly made”*
**Bitter**6%
*“has a slightly bitter”*
**Flavor**5%
*“No flavour”*
**Powdered/Crumbled**5%
*“The powder spilled out into the packet - had to chuck away”*
**Functionality-Overall**4%
*“Haven't worked for me”*
**Size-Overall**3%
*“Very little whole leaf”*
**Thickness**3%
*“Only complaint - The actual teabag material is very thick”*
**Value For Money**3%
*“waste of money”*
**Ingredients-Overall**3%
*“I dont make tea with this i mix with tobacco and smoke it”*
## **Common questions**
- **Is mullein tea profitable to sell on Amazon United Kingdom?**
- The niche generates £175K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -59.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mullein tea niche?**
- 13 brands and 25 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in mullein tea?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Bitter. The return rate is 0.0%.
- **When does demand for mullein tea peak?**
- Demand peaks in Jan–Feb; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the mullein tea niche?**
- Listings span £4.10–£14.67; the average listing price is £9.69 (sweet spot $15–$100). The average incumbent carries 1,001 reviews — the moat a new listing must climb.
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