---
title: "Trend — mulled wine - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mulled-wine/trend"
last_updated: "2026-07-31T21:49:07.408Z"
locale: en
meta:
  description: "Niche score 36/100 · £50K/yr market · 94K searches/yr · £13.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · £50K/yr market · 94K searches/yr · £13.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — mulled wine - Flapen"
---

# **mulled wine**

**Skip it**

Soft demand (-68.0% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 0Conversion 49Competition 17Returns 99Price range 73Avg price 64Brand share 15Review moat 99Quality gap 37

**Review moat**

**Incredible****26.88**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£5.74–£39.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£13.69**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£50K**

£50K/yr · 94K searches

**Growth**

**Bad****-68.0%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")