---
title: "Mulled Wine — £50K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mulled-wine"
last_updated: "2026-07-31T20:15:23.116Z"
locale: en
meta:
description: "Niche score 36/100 · £50K/yr market · 94K searches/yr · £13.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £50K/yr market · 94K searches/yr · £13.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mulled Wine — £50K/yr Amazon UK Niche (2026) - Flapen"
---
# **mulled wine**
**Skip it**
Soft demand (-68.0% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 0Conversion 49Competition 17Returns 99Price range 73Avg price 64Brand share 15Review moat 99Quality gap 37
**Review moat**
**Incredible****26.88**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£5.74–£39.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.69**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£50K**
£50K/yr · 94K searches
**Growth**
**Bad****-68.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, mulled wine is a £50K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mulled wine market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£110K–£137K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#256**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **25%**
- **Out of stock**
- **28.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- The Lyme Bay Winery37% - Green Cuisine17% - Topline16% - The Spice Specialist15% - Maple Falls8% - Eisberg6%
## **Demand**
Weekly Amazon search volume, last 29 weeks — -68.0% search growth over the last 90 days.
2K2KPrime Day '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/mulled-wine/trend)
## **Top mulled wine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Lyme Bay Winery Mulled Wine 75 cl**The Lyme Bay Winery**£6.22**4.2★37 rev](https://www.amazon.co.uk/dp/B00F2IYKUQ) [2**Mulled Red Wine Gift Set for Couples Gifts - Aromatic Spicy Mulled Wine Bottle with 2 x Decorated Red Enamel Mug. Wine Gift Set for Secret Santa Gifts Stocking Fillers or Christmas Gifts for Couples**Topline**£19.22**4.8★20 rev](https://www.amazon.co.uk/dp/B0DHXRJNBN) [3**Mulled Wine Spice | Festive Drink Mulling Spices Pouchettes by Green Cuisine | Mulled Wine | Perfect for Christmas Hampers | Christmas Parties | Presents for Him and Her (Mulled Wine Spice)**Green Cuisine**£5.74**4.4★31 rev](https://www.amazon.co.uk/dp/B0DHQZP3DC) [4**Royds Mulled Wine | Case of 6 Bottles (6 x 70cl 5.5% ABV) | Traditional Mulled Wine | Warming Spicy & Aromatic | Perfect Winter Warmer**The Spice Specialist**£39.65**5.0★2 rev](https://www.amazon.co.uk/dp/B0CQ5GKCWG) [5**Maple Falls Mulled Wine 750ml**Maple Falls**£5.74**3.8★3 rev](https://www.amazon.co.uk/dp/B07MVFLNZZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mulled Wine Spice | Festive Drink Mulling Spices Pouchettes by Green Cuisine | Mulled Wine | Perfect for Christmas Hampers | Christmas Parties | Presents for Him and Her (Mulled Wine Spice)**Green Cuisine**£5.74**31 rev1y ago](https://www.amazon.co.uk/dp/B0DHQZP3DC) [**Mulled Red Wine Gift Set for Couples Gifts - Aromatic Spicy Mulled Wine Bottle with 2 x Decorated Red Enamel Mug. Wine Gift Set for Secret Santa Gifts Stocking Fillers or Christmas Gifts for Couples**Topline**£19.22**20 rev1y ago](https://www.amazon.co.uk/dp/B0DHXRJNBN) [**Mulling Spices for Red Wine and Cider | Perfect for Mulled Wine and Mulled Cider | Christmas Drink Spices | Glass Jar | One Tablespoon per 750ml of Wine or Cider**Green Cuisine**£6.64**21 rev1y ago](https://www.amazon.co.uk/dp/B0DHR1WFX1) [**Royds Mulled Wine | Case of 6 Bottles (6 x 70cl 5.5% ABV) | Traditional Mulled Wine | Warming Spicy & Aromatic | Perfect Winter Warmer**The Spice Specialist**£39.65**2 rev2y ago](https://www.amazon.co.uk/dp/B0CQ5GKCWG) [**Eisberg Mulled Wine Alcohol Free (6x75cl) 75cl 0.0% ABV**Eisberg**£16.27**15 rev3y ago](https://www.amazon.co.uk/dp/B0BDFMCZ3X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Lyme Bay Winery Mulled Wine 75 cl**The Lyme Bay Winery**£6.22**4.2★**▲ 143%**](https://www.amazon.co.uk/dp/B00F2IYKUQ) [**Royds Mulled Wine | Case of 6 Bottles (6 x 70cl 5.5% ABV) | Traditional Mulled Wine | Warming Spicy & Aromatic | Perfect Winter Warmer**The Spice Specialist**£39.65**5.0★**▲ 138%**](https://www.amazon.co.uk/dp/B0CQ5GKCWG) [**Maple Falls Mulled Wine 750ml**Maple Falls**£5.74**3.8★**▲ 119%**](https://www.amazon.co.uk/dp/B07MVFLNZZ) [**Mulling Spices for Red Wine and Cider | Perfect for Mulled Wine and Mulled Cider | Christmas Drink Spices | Glass Jar | One Tablespoon per 750ml of Wine or Cider**Green Cuisine**£6.64**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B0DHR1WFX1) [**Mulled Red Wine Gift Set for Couples Gifts - Aromatic Spicy Mulled Wine Bottle with 2 x Decorated Red Enamel Mug. Wine Gift Set for Secret Santa Gifts Stocking Fillers or Christmas Gifts for Couples**Topline**£19.22**4.8★**▼ 10%**](https://www.amazon.co.uk/dp/B0DHXRJNBN)
**~~View all trending →~~**
## **What buyers say about mulled wine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**50%
*“Tastes good”*
**Flavor**17%
*“add a sachet to each batch - enhances flavour”*
**Ease Of Use**17%
*“Convenient small sachets”*
### **What buyers complain about **
**Value For Money**50%
*“not cheap”*
## **Common questions**
- **Is mulled wine profitable to sell on Amazon United Kingdom?**
- The niche generates £50K/yr across 8 tracked products. 90-day search growth is -68.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the mulled wine niche?**
- 6 brands and 8 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in mulled wine?**
- Top complaints mined from reviews: Value For Money. The return rate is 0.2%.
- **What does it cost to enter the mulled wine niche?**
- Listings span £5.74–£39.65; the average listing price is £13.69 (sweet spot $15–$100). The average incumbent carries 27 reviews — the moat a new listing must climb.
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