---
title: "Muesli — £107K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/muesli"
last_updated: "2026-07-31T19:20:41.985Z"
locale: en
meta:
description: "Niche score 39/100 · £107K/yr market · 161K searches/yr · £4.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £107K/yr market · 161K searches/yr · £4.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Muesli — £107K/yr Amazon UK Niche (2026) - Flapen"
---
# **muesli**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 26Conversion 97Competition 17Returns 100Price range 0Avg price 12Brand share 0Review moat 77Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****457.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£107K**
£107K/yr · 161K searches
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.41**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.44–£12.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, muesli is a £107K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muesli market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£110K–£132K**
- units × avg price
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Alpen74% - Morrisons14% - Mornflake5% - Marielle4% - JORDANS2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/muesli/trend)
## **Top muesli search terms**
- **muesli**82K/yr+0.6%8.6% conv. - **alpen**42K/yr+12.6%17.2% conv. - **museli**10K/yr+14.1%14.5% conv. - **alpen muesli**8K/yr-34.8%10.6% conv. - **musli**8K/yr-5.8%8.1% conv. - **muesli cereal**9K/yr-17.4%3.8% conv. - **alpin**2K/yr-42.0%1.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/muesli/search-terms)
## **Top muesli products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g**Alpen**£3.19**4.6★1,556 rev](https://www.amazon.co.uk/dp/B0176MDAWE) [2**Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 550g**Alpen**£2.68**4.6★480 rev](https://www.amazon.co.uk/dp/B08516WC6K) [3**Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g**Alpen**£3.44**4.6★260 rev](https://www.amazon.co.uk/dp/B088ZWBCDD) [4**Morrisons No Added Salt or Sugar Swiss Style Muesli 1kg**Morrisons**£2.57**4.4★266 rev](https://www.amazon.co.uk/dp/B00ULAS4UW) [5**Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar 550g**Alpen**£2.80**4.6★1,556 rev](https://www.amazon.co.uk/dp/B08516FMPZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar 550g**Alpen**£2.80**1,556 rev5y ago](https://www.amazon.co.uk/dp/B08516FMPZ) [**Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar (Pack of 30) 45g**Alpen**£5.66**140 rev6y ago](https://www.amazon.co.uk/dp/B08B8RZX4C) [**Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar (Pack of 30) 45g**Alpen**£8.36**89 rev6y ago](https://www.amazon.co.uk/dp/B08B8SKZ2P) [**Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g**Alpen**£3.44**260 rev6y ago](https://www.amazon.co.uk/dp/B088ZWBCDD) [**Morrisons No Added Salt or Sugar Swiss Style Muesli 1kg**Morrisons**£2.57**266 rev7y ago](https://www.amazon.co.uk/dp/B00ULAS4UW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g**Alpen**£3.44**4.6★**▲ 56%**](https://www.amazon.co.uk/dp/B088ZWBCDD) [**Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar (Pack of 30) 45g**Alpen**£5.66**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B08B8RZX4C) [**Jordans Natural Muesli Oat Breakfast Cereal - British Baked High Fibre Cereal - No Artificial Flavours or Preservatives - 1kg (Pack of 4 x 1kg)**JORDANS**£12.20**4.3★**▲ 18%**](https://www.amazon.co.uk/dp/B0077PQHL2) [**Morrisons Fruit and Nut Muesli 750g**Marielle**£2.58**4.2★**▲ 12%**](https://www.amazon.co.uk/dp/B00UAZHPRQ) [**Morrisons No Added Salt or Sugar Swiss Style Muesli 1kg**Morrisons**£2.57**4.4★**— 10%**](https://www.amazon.co.uk/dp/B00ULAS4UW)
**~~View all trending →~~**
## **What buyers say about muesli**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“Tasty and healthy”*
**Value For Money**22%
*“Good value”*
**Quality-Overall**14%
*“Great product very pleased with purchase”*
**Health Benefits-Overall**9%
*“Good for breakfast”*
**Nutritional Content**8%
*“nice healthy diet”*
**Sweetness**5%
*“Good low sugar”*
**Ease Of Use**4%
*“easy to open”*
**Blend/Ratio**2%
*“the mix is perfect whereas the contents tend to separate into layers in the box”*
**Flavor**2%
*“Nice taste”*
**Correct Contents**2%
*“Perfect portion”*
### **What buyers complain about **
**Taste-Overall**31%
*“Not the best tasting muesli”*
**Quality-Overall**13%
*“Not the best”*
**Sweetness**13%
*“thought it might be something i could eat having no added sugar”*
**Value For Money**13%
*“I could have bought cheaper nearby”*
**Moist/Dry**13%
*“Dry texture”*
**Flavor**6%
*“Dry and flavourless”*
**Hard Feel**6%
*“Raisins are hard like rock”*
## **Common questions**
- **Is muesli profitable to sell on Amazon United Kingdom?**
- The niche generates £107K/yr across 11 tracked products. 90-day search growth is +0.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the muesli niche?**
- 5 brands and 60 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in muesli?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Sweetness. The return rate is 0.0%.
- **When does demand for muesli peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the muesli niche?**
- Listings span £2.44–£12.20; the average listing price is £4.41 (sweet spot $15–$100). The average incumbent carries 457 reviews — the moat a new listing must climb.
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