---
title: "Trend — msg - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/msg/trend"
last_updated: "2026-07-31T20:07:12.625Z"
locale: en
meta:
  description: "Niche score 39/100 · £649K/yr market · 692K searches/yr · £4.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £649K/yr market · 692K searches/yr · £4.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — msg - Flapen"
---

# **msg**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 66Growth 12Conversion 99Competition 12Returns 100Price range 0Avg price 14Brand share 0Review moat 50Quality gap 25

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****18.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£649K**

£649K/yr · 692K searches

**Review moat**

**Okay****1,541.8**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£4.99**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-25.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£2.93–£7.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100