---
title: "Mr Freeze Ice Pops — £73K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mr-freeze-ice-pops"
last_updated: "2026-07-31T22:47:08.600Z"
locale: en
meta:
description: "Niche score 63/100 · £73K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £73K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mr Freeze Ice Pops — £73K/yr Amazon UK Niche (2026) - Flapen"
---
# **mr freeze ice pops**
**Worth a look**
Shows demand growing +558.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 18Growth 100Conversion 63Competition 69Returns 100Price range 27Avg price 45Brand share 45Review moat 94Quality gap 62
**Growth**
**Incredible****+558.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****117.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£11.34**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£1.56–£19.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£73K**
£73K/yr · 115K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, mr freeze ice pops is a £73K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mr freeze ice pops market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£113K–£142K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **48%**
- **Sponsored**
- **55%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**78%**
Top 20: 95%
**Top-5 click share**
**44%**
Top 20: 86%
**Open market**
**17%**
- Mr Freeze33% - SHANZA DEPARTMENTAL'S22% - Broadway candy9% - Generic7% - Saras Flavours of Asia6% - Welari5% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 62 weeks — +558.5% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26Prime Day '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 9.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/mr-freeze-ice-pops/trend)
## **Top mr freeze ice pops search terms**
- **mr freeze ice pops**52K/yr+510.9%4.7% conv. - **mr freeze**28K/yr+463.6%8.6% conv. - **ice pops mr freeze**13K/yr+625.1%4.8% conv. - **tip tops ice pops**11K/yr+624.3%2.2% conv. - **ice pops bulk**8K/yr>1,000%3.6% conv. - **ice lollies bulk**4K/yr+847.5%2.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mr-freeze-ice-pops/search-terms)
## **Top mr freeze ice pops products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mr. Freeze Mega Pops Assorted Flavours 75x90ml |(Lemonade Cola Raspberry Strawberry+Tropical)**SHANZA DEPARTMENTAL'S**£16.83**4.1★28 rev](https://www.amazon.co.uk/dp/B0D7BBSMS3) [2**Mr Freeze Super Size Freeze Pops 75 x 90ml - 5 Ice Lollies Flavours Tropical Strawberry Cola Raspberry & Lemonade - Natural Colours Preservative Free Ice Pops - Vegan 14 Calories Each**Broadway candy**£19.85**3.8★22 rev](https://www.amazon.co.uk/dp/B0GMX5H3JB) [3**Mr Freeze 20pk Assorted Freeze Pops**Mr Freeze**£1.62**4.6★307 rev](https://www.amazon.co.uk/dp/B01LF30AD2) [4**Mr Freeze Ice Pops - Naturally Flavoured Ice Lollies - Blue Raspberry Flavour Vegan Friendly Freeze Pops 20 x 45 ml**Mr Freeze**£6.32**4.5★146 rev](https://www.amazon.co.uk/dp/B00UABY4OW) [5**Mr Freeze Freeze Pops 140 x 45ml | Assorted Flavours | Freezable Ice Pops | No Artificial Colours | Perfect for Parties Picnics & Kids**Saras Flavours of Asia**£16.55**4.1★28 rev](https://www.amazon.co.uk/dp/B0FC6Y4LVQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mr Freeze Sour Freeze Pops 20 x 45ml (Pack of 4) | Sour Fruit Flavoured Freezer Pops | Ready-to-Freeze Ice Pops | 80 Pops Total | Perfect For Parties Celebrations and Summer Gatherings**Generic**£9.87**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H4W8YG1C) [**Mr Freeze Multipack Freeze Pops (140 x 45ml) Assorted Fruit Flavour Raspberry Strawberry Cola Lemonade Tropical Summer Ice Lolly Snack Treat with Welari Thank You Card | (1pack) (6300ml)**Welari**£17.05**31 rev2mo ago](https://www.amazon.co.uk/dp/B0D5MKLHGY) [**Mr Freeze Party Pops 20 x 45ml**Mr Freeze**£1.79**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GXFM6YV2) [**Mr Freeze Multipack Freeze Pops (75 x 90ml - full box) Assoerted Flavour Ice Lolly Snack - Raspberry Strawberry Cola Lemonade Tropical with Welari Thank You Card | (1 Pack)**Welari**£16.30**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GVPF3YXN) [**Mr Freeze Ice Pops Blue Raspberry 20 x 45ml (Pack of 4) Total 80 Pops Ready-to-Freeze Ice Lollies | Refreshing Blue Raspberry Flavour | Summer Treats for Kids & Adults**Generic**£9.80**7 rev3mo ago](https://www.amazon.co.uk/dp/B0GV4TYSJ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mr Freeze Sour Freeze Pops 20 x 45ml (Pack of 4) | Sour Fruit Flavoured Freezer Pops | Ready-to-Freeze Ice Pops | 80 Pops Total | Perfect For Parties Celebrations and Summer Gatherings**Generic**£9.87**5.0★**▲ 60%**](https://www.amazon.co.uk/dp/B0H4W8YG1C) [**Mr Freeze Party Pops 20 x 45ml**Mr Freeze**£1.79**5.0★**▲ 59%**](https://www.amazon.co.uk/dp/B0GXFM6YV2) [**Mr Freeze Multipack Freeze Pops (75 x 90ml - full box) Assoerted Flavour Ice Lolly Snack - Raspberry Strawberry Cola Lemonade Tropical with Welari Thank You Card | (1 Pack)**Welari**£16.30**0.0★**▲ 59%**](https://www.amazon.co.uk/dp/B0GVPF3YXN) [**Mr Freeze Jubbly Blue Raspberry Ice Lollies (8 x 62ml) (Frozen)**Mr Freeze**£1.73**4.6★**▲ 57%**](https://www.amazon.co.uk/dp/B09TFTBFF2) [**Mr Freeze Ice Pops - Assorted Flavour Ice Lollies - Sugar Free & Vegan Friendly Freeze Pops 20 x 45 ml (8-Pack)**Mr Freeze**£18.79**4.4★**▲ 53%**](https://www.amazon.co.uk/dp/B0B61QZG17)
**~~View all trending →~~**
## **What buyers say about mr freeze ice pops**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Super tasty and quick delivery”*
**Value For Money**24%
*“Excellent value for money”*
**Flavor**23%
*“Good flavor”*
**Quality-Overall**6%
*“Very nice quality”*
**Advertised Vs Actual Product**5%
*“Just as expected”*
**Freshness**3%
*“Refreshing”*
**Size-Overall**3%
*“fab size”*
**Leak-Proof**2%
*“Excellent little ice lolly pouches - none of them leak”*
**Ease Of Use**2%
*“easy to open”*
**Storage Temperature**1%
*“and once frozen you can feel they have a good amount of roundness to them”*
### **What buyers complain about **
**Taste-Overall**25%
*“Unpleasant artificial taste”*
**Value For Money**22%
*“these are expensive for ice pops”*
**Storage Temperature**13%
*“Probably took longer to freeze”*
**Flavor**9%
*“The cherry flavour is absolutely VILE”*
**Leak-Proof**6%
*“Leaking inside”*
**Quality-Overall**6%
*“Not great quality”*
**Size-Overall**6%
*“Wrong size”*
**Dilute/Watery**3%
*“But very watery taste”*
**Bitter**3%
*“left a bitter taste”*
## **Common questions**
- **Is mr freeze ice pops profitable to sell on Amazon United Kingdom?**
- The niche generates £73K/yr across 33 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +558.5%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the mr freeze ice pops niche?**
- 12 brands and 61 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in mr freeze ice pops?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Storage Temperature. The return rate is 0.0%.
- **When does demand for mr freeze ice pops peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 9.9× the quietest.
- **What does it cost to enter the mr freeze ice pops niche?**
- Listings span £1.56–£19.85; the average listing price is £11.34 (sweet spot $15–$100). The average incumbent carries 117 reviews — the moat a new listing must climb.
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