---
title: "Mouse Repellent — £582K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mouse-repellent"
last_updated: "2026-07-31T06:30:24.838Z"
locale: en
meta:
description: "Niche score 72/100 · £582K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 72/100 · £582K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mouse Repellent — £582K/yr Amazon UK Niche (2026) - Flapen"
---
# **mouse repellent**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 38Conversion 72Competition 82Returns 98Price range 61Avg price 68Brand share 95Review moat 45Quality gap 96
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.17**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£582K**
£582K/yr · 625K searches
**Price range**
**Good****£4.19–£32.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,015.45**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+10.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, mouse repellent is a £582K/yr Amazon United Kingdom market (625K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Nov. Verdict: Worth a look — 72/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mouse repellent market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **£567K–£709K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **36.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**37%**
Top 20: 84%
**Top-5 click share**
**33%**
Top 20: 72%
**Open market**
**58%**
- REPELIX ARMOUR12% - The Big Cheese10% - KURUI6% - EFA International5% - C&G Home and Garden5% - Nexis Solutions5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.
18K13KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/mouse-repellent/trend)
## **Top mouse repellent search terms**
- **rat repellent**97K/yr+7.7%4.2% conv. - **mouse repellent**102K/yr+2.1%6.1% conv. - **rodent repellent**70K/yr+6.7%4.2% conv. - **rat repellent outdoor**53K/yr+37.6%3.9% conv. - **mice repellent**68K/yr-10.3%4.3% conv. - **pest control products**42K/yr-2.8%0.5% conv. - **rat deterrent outdoor**29K/yr+32.5%4.0% conv. - **rat deterrent**30K/yr+13.5%2.6% conv. - **rat repellent outdoor garden**9K/yr+339.6%4.5% conv. - **mouse deterrent**24K/yr-18.2%5.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mouse-repellent/search-terms)
## **Top mouse repellent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£17K6%£35K9%£52K12%£70K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REPELIX ARMOUR Indoor Ultrasonic Pest Repeller Pack of 2 Covers 140m per Device 3 Modes Repels Mice Rats Spiders Mosquitoes Ants Bugs & Flies**REPELIX ARMOUR**£22.11**4.4★1,627 rev](https://www.amazon.co.uk/dp/B0FN11ZG3X) [2**The Big Cheese Mouse Out Peppermint Granules 350g Non-Toxic Rat & Mouse Deterrent | Poison-Free Rodent Repellent | Safe for Food Storage Areas**The Big Cheese**£6.26**3.8★2,402 rev](https://www.amazon.co.uk/dp/B0DG643DHY) [3**Mole Repellent Ultrasonic Rat Repellent Outdoor IP65 Waterproof Rat Repellent Ultrasonic Mole Trap for Garden Deterrent For Rodents Vole Gopher Snake and Mole (4 Pack)**MAOFENFENG**£15.50**5.0★3 rev](https://www.amazon.co.uk/dp/B0GQLRTDHP) [4**Pestbye Long Life Battery Operated Sonic Rat and Mouse Repellent - Ultrasonic Rat & Mice Repeller**Pestbye**£12.84**3.8★2,297 rev](https://www.amazon.co.uk/dp/B003ZIV9Y0) [5**Natural Rodent Repellent Spray| Peppermint Oil Rat & Mouse Repellent | Natural Rat Repellent Spray | Peppermint Spray for Mice | Indoor Outdoor Rodent Control | How to Get Rid of Mice Naturally**C&G Home and Garden**£8.30**3.9★2,926 rev](https://www.amazon.co.uk/dp/B0DS6L4R7F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**READY STEADY DEFEND Rat Scatter Granules 650g Peppermint Oil Rodent & Mouse Repellent Rat Deterrent Outdoor/Indoor Odour-Masking Granules for Garden Garage Shed Bins Entry Points & Patio**READY STEADY DEFEND**£14.46**9 rev2mo ago](https://www.amazon.co.uk/dp/B0H123C9PW) [**Peppermint Oil Rat Repellent**KURUI**£9.52**10 rev3mo ago](https://www.amazon.co.uk/dp/B0GWKXFZL1) [**Mole Repellent Ultrasonic Rat Repellent Outdoor IP65 Waterproof Rat Repellent Ultrasonic Mole Trap for Garden Deterrent For Rodents Vole Gopher Snake and Mole (4 Pack)**MAOFENFENG**£15.50**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GQLRTDHP) [**Peppermint Oil Rat Repellent - Mouse Repellent Pellets**KURUI**£11.16**4 rev4mo ago](https://www.amazon.co.uk/dp/B0H4FQWNTB) [**jiaonayiyi Rat Rodent Repellent**jiaonayiyi**£14.62**31 rev5mo ago](https://www.amazon.co.uk/dp/B0GMWV533L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mole Repellent Ultrasonic Rat Repellent Outdoor IP65 Waterproof Rat Repellent Ultrasonic Mole Trap for Garden Deterrent For Rodents Vole Gopher Snake and Mole (4 Pack)**MAOFENFENG**£15.50**5.0★**▲ 161%**](https://www.amazon.co.uk/dp/B0GQLRTDHP) [**Peppermint Oil Rat Repellent - Mouse Repellent Pellets**KURUI**£11.16**3.8★**▲ 160%**](https://www.amazon.co.uk/dp/B0H4FQWNTB) [**READY STEADY DEFEND Rat Scatter Granules 650g Peppermint Oil Rodent & Mouse Repellent Rat Deterrent Outdoor/Indoor Odour-Masking Granules for Garden Garage Shed Bins Entry Points & Patio**READY STEADY DEFEND**£14.46**3.9★**▲ 160%**](https://www.amazon.co.uk/dp/B0H123C9PW) [**Obcarn 4 Pack Mouse Repellent Plug in Mosquito Repellent Control Powerful Ultrasonic Pest Repeller Used for Mice Rats Spiders Mosquito**Obcarn**£14.89**4.1★**▲ 158%**](https://www.amazon.co.uk/dp/B0G3WCTYHB) [**jiaonayiyi Rat Rodent Repellent**jiaonayiyi**£14.62**2.8★**▲ 141%**](https://www.amazon.co.uk/dp/B0GMWV533L)
**~~View all trending →~~**
## **What buyers say about mouse repellent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Best quality”*
**Pest/Insect Control**14%
*“Mouse deterrent”*
**Smell**12%
*“Fresh Scent”*
**Advertised Vs Actual Product**11%
*“As described”*
**Ease Of Use**10%
*“Ease of use”*
**Value For Money**9%
*“Excellent value”*
**Efficiency**8%
*“Effective”*
**Strength**3%
*“Build quality: The units feel solid and well-made, not like cheap thin plastic”*
**Assembly/Installation**2%
*“Easy to set up”*
**Functionality-Overall**1%
*“Seems to work”*
### **What buyers complain about **
**Functionality-Overall**36%
*“DOESNT WORK”*
**Pest/Insect Control**16%
*“Doesn't kill them”*
**Smell**9%
*“the smell is so gross”*
**Value For Money**8%
*“Overpriced”*
**Quality-Overall**4%
*“I have doubts about quality control”*
**Durability**3%
*“Died quickly”*
**Natural Resource Wastage**2%
*“Waste the time”*
**Socket/Port/Plug**1%
*“DOES NOT PLUG INTO SOCKET”*
**Advertised Vs Actual Product**1%
*“False advertising”*
**Strength**1%
*“Don't think it is strong enough so waste of money”*
### **Top return reasons **
**Functionality-Overall**52%
**Pest/Insect Control**11%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**4%
**Leak-Proof**3%
**Size-Overall**3%
**Smell**2%
**Socket/Port/Plug**2%
**Suitable For Outdoor**2%
**Quality-Overall**2%
## **Common questions**
- **Is mouse repellent profitable to sell on Amazon United Kingdom?**
- The niche generates £582K/yr across 47 tracked products. 9 of 28 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Worth a look (72/100).
- **How competitive is the mouse repellent niche?**
- 35 brands and 55 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in mouse repellent?**
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 0.4%.
- **When does demand for mouse repellent peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the mouse repellent niche?**
- Listings span £4.19–£32.07; the average listing price is £14.17 (sweet spot $15–$100). The average incumbent carries 2,015 reviews — the moat a new listing must climb.
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