---
title: "Mountain Dew — £109K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mountain-dew"
last_updated: "2026-07-31T19:20:48.351Z"
locale: en
meta:
description: "Niche score 49/100 · £109K/yr market · 145K searches/yr · £20.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £109K/yr market · 145K searches/yr · £20.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mountain Dew — £109K/yr Amazon UK Niche (2026) - Flapen"
---
# **mountain dew**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 40Conversion 46Competition 37Returns 100Price range 58Avg price 89Brand share 7Review moat 91Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****173.11**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£20.58**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£1.88–£33.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+12.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£109K**
£109K/yr · 145K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mountain dew is a £109K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mountain dew market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£165K–£206K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#238**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **6%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Mountain Dew55% - Bllu Eye18% - Generic14% - Palmzen6% - toauo5% - sodastream3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/mountain-dew/trend)
## **Top mountain dew search terms**
- **mountain dew**133K/yr+12.3%4.5% conv. - **mtn dew**6K/yr-1.8%1.5% conv. - **mountain dew cans**6K/yr+25.9%1.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mountain-dew/search-terms)
## **Top mountain dew products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£11K15%£16K20%£22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mountain Dew 6 pack of 2.25L bottles - Bold Lemon-Lime Flavour Yellow-Lime-Coloured Attractive Packaging Great for Chilling Parties Birthdays & Celebrations**Bllu Eye**£13.73**4.6★321 rev](https://www.amazon.co.uk/dp/B0BKQYHGBQ) [2**Mountain Dew Citrus 1.5L**Mountain Dew**£1.91**4.2★30 rev](https://www.amazon.co.uk/dp/B0FP2S769J) [3**Mountain Dew Citrus Blast 500ml (Pack of 24)**Mountain Dew**£23.67**4.3★100 rev](https://www.amazon.co.uk/dp/B0077PQFG4) [4**Mountain Dew (330ml) x 24 Pack**Mountain Dew**£19.87**4.3★295 rev](https://www.amazon.co.uk/dp/B01MAZ0GSM) [5**12 Pack Baja Blast Drink I USA I 12 x 12 oz Cans**Palmzen**£16.83**4.4★61 rev](https://www.amazon.co.uk/dp/B0DCGG31TK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sodastream Diet Mountain Dew Syrup Drink Mix Sugar Free Caffeinated Syrup Citrus Flavour 6 x 440ml Multipack Home Sparkling Water Makes Approx. 54L**sodastream**£29.01**43 rev5mo ago](https://www.amazon.co.uk/dp/B0GJ7JZ1HW) [**Mountain Dew Citrus 1.5L**Mountain Dew**£1.91**30 rev11mo ago](https://www.amazon.co.uk/dp/B0FP2S769J) [**MTNN Dew USA Soft Drink Variety Pack 24 Cans Code Red & Voltage Flavours (12 Cans Each 355 ml)**Generic**£33.21**6 rev1y ago](https://www.amazon.co.uk/dp/B0GH2WX9Z7) [**MTNN Dew USA Soft Drink Variety Pack 24 Cans Baja Blast & Dragon Fruit (12 Cans Each 355 ml)**Generic**£33.27**4 rev1y ago](https://www.amazon.co.uk/dp/B0GHS2YKFR) [**MTNN Dew USA Soft Drink Variety Pack 24 Cans Baja Blast & Voltage Flavours (12 Cans Each 355 ml)**Generic**£33.02**2 rev1y ago](https://www.amazon.co.uk/dp/B0GHGG6BYQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MTN Dew USA Soft Drink Variety Pack 24 Baja Blast & Voltage Flavours (12 Cans Each 355 ml) KRK Coloured Attractive Packaging Great for Chilling Parties Birthdays & Celebrations**Generic**£23.67**0.0★**▲ 300%**](https://www.amazon.co.uk/dp/B0H5WW752P) [**Sodastream Diet Mountain Dew Syrup Drink Mix Sugar Free Caffeinated Syrup Citrus Flavour 6 x 440ml Multipack Home Sparkling Water Makes Approx. 54L**sodastream**£29.01**4.5★**▲ 168%**](https://www.amazon.co.uk/dp/B0GJ7JZ1HW) [**Mountain Dew Citrus Blast 500ml**Mountain Dew**£1.88**5.0★**▲ 65%**](https://www.amazon.co.uk/dp/B00CWVGB58) [**MTNN Dew USA Soft Drink Variety Pack 24 Cans Code Red & Voltage Flavours (12 Cans Each 355 ml)**Generic**£33.21**3.5★**▲ 46%**](https://www.amazon.co.uk/dp/B0GH2WX9Z7) [**Mountain Dew Energy 24x500ml Bottles**Mountain Dew**£26.01**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0056JIVII)
**~~View all trending →~~**
## **What buyers say about mountain dew**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“Great taste and perfect alternative to cans”*
**Flavor**14%
*“Nice Orange Citrus Flavour”*
**Value For Money**12%
*“Great value”*
**Alcohol Flavor**7%
*“Great drink”*
**Freshness**5%
*“Refreshing and easy to use”*
**Ease Of Use**5%
*“Easy to use”*
**Quality-Overall**2%
*“The overall quality is great”*
**Sweetness**2%
*“Great tasting sugar-free option”*
**Solubility**2%
*“It mixes well with carbonated water”*
**Caffeine Content**2%
*“The fact its caffeinated is a big bonus too”*
### **What buyers complain about **
**Taste-Overall**21%
*“Not what I was expecting taste wise”*
**Value For Money**8%
*“Too expensive”*
**Advertised Vs Actual Product**7%
*“False advertising, not the same version shown”*
**Smell**6%
*“The concentrate has a horrible chemical aroma”*
**Leak-Proof**5%
*“Cans came damaged and leaking”*
**Quality-Overall**5%
*“Poor Product”*
**Artificial Sweeteners**2%
*“it's like a fake sweetener taste”*
**Dilute/Watery**1%
*“as it is a watery one”*
**Strength**1%
*“it isnt so strong that I wouldnt avoid having more”*
**Caffeine Content**1%
*“Take note though it is caffeinated”*
## **Common questions**
- **Is mountain dew profitable to sell on Amazon United Kingdom?**
- The niche generates £109K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the mountain dew niche?**
- 6 brands and 31 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in mountain dew?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for mountain dew peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the mountain dew niche?**
- Listings span £1.88–£33.27; the average listing price is £20.58 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.
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