---
title: "Products — mosquito repellent - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mosquito-repellent/products"
last_updated: "2026-07-31T08:57:23.548Z"
locale: en
meta:
  description: "Niche score 64/100 · £919K/yr market · 692K searches/yr · £7.13 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · £919K/yr market · 692K searches/yr · £7.13 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — mosquito repellent - Flapen"
---

# **mosquito repellent**

**Launch it**

A $919K/yr market growing +546.1% this quarter with returns at 0.1% — clears our launch bar.

Market size 76Growth 100Conversion 99Competition 26Returns 100Price range 6Avg price 20Brand share 30Review moat 48Quality gap 75

**Growth**

**Incredible****+546.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****18.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£919K**

£919K/yr · 692K searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,736.18**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£7.13**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.88–£15.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")