---
title: "Mosquito Repellent — £919K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mosquito-repellent"
last_updated: "2026-07-31T06:31:37.770Z"
locale: en
meta:
description: "Niche score 64/100 · £919K/yr market · 692K searches/yr · £7.13 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £919K/yr market · 692K searches/yr · £7.13 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Mosquito Repellent — £919K/yr Amazon UK Niche (2026) - Flapen"
---
# **mosquito repellent**
**Launch it**
A $919K/yr market growing +546.1% this quarter with returns at 0.1% — clears our launch bar.
Market size 76Growth 100Conversion 99Competition 26Returns 100Price range 6Avg price 20Brand share 30Review moat 48Quality gap 75
**Growth**
**Incredible****+546.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£919K**
£919K/yr · 692K searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,736.18**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£7.13**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.88–£15.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, mosquito repellent is a £919K/yr Amazon United Kingdom market (692K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 64/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mosquito repellent market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£713K–£891K**
- units × avg price
- **Conversion rate**
- **18.6%**
- **Avg BSR**
- **#115**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**158**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**10%**
- Raid32% - Sanmex25% - Zero In17% - Pestshield9% - Quebec4% - Aldbury Goods4% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +546.1% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 16.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/mosquito-repellent/trend)
## **Top mosquito repellent search terms**
- **fly spray**469K/yr+599.5%15.3% conv. - **fly spray killer indoor use**112K/yr+523.8%18.4% conv. - **fly killer spray**42K/yr+263.4%14.0% conv. - **flies killer spray**10K/yr+386.0%12.6% conv. - **fly spray killer indoor use pet safe**13K/yr+879.8%11.8% conv. - **fly and wasp killer spray**11K/yr+425.3%16.4% conv. - **fly spray indoor**9K/yr+649.7%14.8% conv. - **fly spray killer**7K/yr+407.7%11.7% conv. - **fly soray**4K/yr+845.0%15.4% conv. - **fly killer spray indoor use**6K/yr+434.0%15.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mosquito-repellent/search-terms)
## **Top mosquito repellent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£92K20%£184K30%£276K40%£368K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 PCS FLY & WASP KILLER INSECTICIDE FAST ACTING PEST AEROSOL SPRAY 300ML**Sanmex**£5.79**4.2★3,696 rev](https://www.amazon.co.uk/dp/B07RQDY83Y) [2**Zero in Fly and Wasp Killer - 300 ml Aerosol Controls Flying Insects and Bugs in The Home Ready-To-Use Fast Action Formula Instand Knockdown of Flies Waps and Other Flying Insects**Zero In**£2.52**4.1★4,462 rev](https://www.amazon.co.uk/dp/B003ASVP94) [3**Raid Plant Based Wasp & Mosquito Killer Aerosol Fly Killer Spray For Indoor Use Made with Naturally Derived Botanical Ingredients 300 ml**Raid**£4.00**4.3★2,198 rev](https://www.amazon.co.uk/dp/B0B25FWY8D) [4**Raid Rapid Action Fly & Wasp Killer Fly Killer Spray For Indoor Use Pack of 6 (6 x 300ml)**Raid**£15.89**4.6★6,797 rev](https://www.amazon.co.uk/dp/B0132UWC5A) [5**Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml**Raid**£7.76**4.4★45 rev](https://www.amazon.co.uk/dp/B0GQC3QFRM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 x 300ml Ra!d Rapid Action FLY & WASP Killer Fly Killer Spray For Indoor Use(Total 600ML) BLUE**Generic**£7.36**15 rev4mo ago](https://www.amazon.co.uk/dp/B0GTBJH9F9) [**Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml**Raid**£7.76**45 rev4mo ago](https://www.amazon.co.uk/dp/B0GQC3QFRM) [**Karlsten Fly Killer Spray 600ml 5 Metre Hyper Power Nozzle Ultra-Strong Fly Spray for Home & Outdoor Use Fast-Acting Aerosol Formula Instantly Kills Flies**Karlsten**£14.05**116 rev1y ago](https://www.amazon.co.uk/dp/B0DVH45T3Q) [**Sanmex Fly & Wasp Killer Spray 6 Pack (300ml Each) Fast-Acting Insecticide Aerosol for Flies Wasps Mosquitoes & Flying Insects Household Pest Control Spray - Aldbury Goods**Aldbury Goods**£9.97**28 rev2y ago](https://www.amazon.co.uk/dp/B0GY96LT6T) [**Sanmex Fly & Wasp Killer Spray 2 Pack (300ml Each) Fast-Acting Insecticide Aerosol for Flies Wasps Mosquitoes & Flying Insects Household Pest Control Spray - Aldbury Goods**Aldbury Goods**£5.64**25 rev2y ago](https://www.amazon.co.uk/dp/B0GY8YY7LS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml**Raid**£7.76**4.4★**▲ 62%**](https://www.amazon.co.uk/dp/B0GQC3QFRM) [**Sanmex Fly & Wasp Killer Spray 6 Pack (300ml Each) Fast-Acting Insecticide Aerosol for Flies Wasps Mosquitoes & Flying Insects Household Pest Control Spray - Aldbury Goods**Aldbury Goods**£9.97**4.1★**▲ 61%**](https://www.amazon.co.uk/dp/B0GY96LT6T) [**2 x 300ml Ra!d Rapid Action FLY & WASP Killer Fly Killer Spray For Indoor Use(Total 600ML) BLUE**Generic**£7.36**4.5★**▲ 61%**](https://www.amazon.co.uk/dp/B0GTBJH9F9) [**Sanmex Fly & Wasp Killer Spray 2 Pack (300ml Each) Fast-Acting Insecticide Aerosol for Flies Wasps Mosquitoes & Flying Insects Household Pest Control Spray - Aldbury Goods**Aldbury Goods**£5.64**4.2★**▲ 61%**](https://www.amazon.co.uk/dp/B0GY8YY7LS) [**PestShield Fly & Wasp Kill Aerosol 300ml**Pestshield**£3.29**4.3★**▲ 28%**](https://www.amazon.co.uk/dp/B06XS6Q5NN)
**~~View all trending →~~**
## **What buyers say about mosquito repellent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**19%
*“As advertised”*
**Value For Money**18%
*“Good price”*
**Spray/Flow**14%
*“Easy to spray”*
**Quality-Overall**12%
*“very good product alternative”*
**Pest/Insect Control**9%
*“Kills insects”*
**Efficiency**8%
*“Works well”*
**Smell**5%
*“doesnt smell too bad”*
**Ease Of Use**4%
*“Easy to use”*
**Strength**3%
*“Effective”*
**Fever Relief**1%
*“Kills flues quickly”*
### **What buyers complain about **
**Functionality-Overall**26%
*“Didnt work very well”*
**Spray/Flow**16%
*“And refused to spray”*
**Value For Money**10%
*“It is expensive”*
**Quality-Overall**10%
*“Trash product”*
**Pest/Insect Control**9%
*“Does not kill flies”*
**Smell**6%
*“The smell also lingers more than I would like”*
**Strength**5%
*“Not very effective”*
**Ease Of Use**3%
*“Not easy to use and not effective”*
**Water Resistance**1%
*“its just watered down stuff”*
**Defective Material/Parts**1%
*“Plastic caps broken on all bottles”*
### **Top return reasons **
**Functionality-Overall**33%
**Spray/Flow**17%
**Defective Material/Parts**13%
**Leak-Proof**8%
**Pest/Insect Control**8%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Touch/Button Controls**3%
**Ease Of Use**2%
**Product Condition**2%
## **Common questions**
- **Is mosquito repellent profitable to sell on Amazon United Kingdom?**
- The niche generates £919K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +546.1%. Flapen's verdict: Launch it (64/100).
- **How competitive is the mosquito repellent niche?**
- 11 brands and 158 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in mosquito repellent?**
- Top complaints mined from reviews: Functionality-Overall, Spray/Flow, Value For Money. The return rate is 0.1%.
- **When does demand for mosquito repellent peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 16.7× the quietest.
- **What does it cost to enter the mosquito repellent niche?**
- Listings span £1.88–£15.89; the average listing price is £7.13 (sweet spot $15–$100). The average incumbent carries 1,736 reviews — the moat a new listing must climb.
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