---
title: "Molasses — £140K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/molasses"
last_updated: "2026-07-31T19:20:25.627Z"
locale: en
meta:
description: "Niche score 42/100 · £140K/yr market · 155K searches/yr · £9.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £140K/yr market · 155K searches/yr · £9.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Molasses — £140K/yr Amazon UK Niche (2026) - Flapen"
---
# **molasses**
**Skip it**
Prices mostly outside the sweet spot ($3.03–$14.23) — this niche doesn't clear our bar today.
Market size 31Growth 24Conversion 85Competition 32Returns 100Price range 0Avg price 29Brand share 14Review moat 87Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****267.94**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£140K**
£140K/yr · 155K searches
**Avg price**
**Okay****£9.43**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.03–£14.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, molasses is a £140K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **molasses market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£118K–£141K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **38%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**2%**
- Meridian45% - SuperfoodUK29% - Grandma's10% - Grandma's Frozen Noodles5% - NAF4% - Gold Label3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.
5K4KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/molasses/trend)
## **Top molasses search terms**
- **molasses**71K/yr-12.3%7.6% conv. - **blackstrap molasses**25K/yr+18.8%8.6% conv. - **black strap molasses organic**15K/yr+17.8%9.8% conv. - **molasses organic**14K/yr-28.0%10.3% conv. - **blackstrap molasses organic**9K/yr+30.9%9.5% conv. - **black strap molasses**5K/yr+41.6%9.4% conv. - **blackstrap molasses unsulphured**3K/yr+86.7%7.6% conv. - **unsulphured molasses**3K/yr+10.0%7.8% conv. - **organic molasses**3K/yr-31.4%10.1% conv. - **molasses sugar**3K/yr+7.4%2.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/molasses/search-terms)
## **Top molasses products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£28K30%£42K40%£56K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Meridian Organic Blackstrap Molasses 350g (Pack of 2) Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener from SuperfoodUK**SuperfoodUK**£7.27**4.6★64 rev](https://www.amazon.co.uk/dp/B0G82GKNLJ) [2**Meridian Organic and Fairtrade Pure Blackstrap Molasses 600g (Pack of 2)**Meridian**£9.86**4.7★510 rev](https://www.amazon.co.uk/dp/B083TT9LVV) [3**Grandmas Grandmas Original Molasses All Natural Unsulphured - 12Oz**Grandma's**£7.53**4.5★355 rev](https://www.amazon.co.uk/dp/B0005XP1E2) [4**Meridian Organic Blackstrap Molasses 350g (Pack of 2)**Meridian**£8.48**4.5★255 rev](https://www.amazon.co.uk/dp/B074N1SCKB) [5**Grandmas Molasses 355ml Original American**Grandma's Frozen Noodles**£8.20**4.5★325 rev](https://www.amazon.co.uk/dp/B002QGXK80)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Meridian Organic Blackstrap Molasses 350g (Pack of 2) Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener from SuperfoodUK**SuperfoodUK**£7.27**64 rev7mo ago](https://www.amazon.co.uk/dp/B0G82GKNLJ) [**Meridian Organic Blackstrap Molasses 350g (Pack of 3) Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener from SuperfoodUK**SuperfoodUK**£9.52**64 rev7mo ago](https://www.amazon.co.uk/dp/B0G8262G9W) [**Meridian Organic Blackstrap Molasses 600g Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener | from SuperfoodUK (Pack of 3)**SuperfoodUK**£14.01**71 rev1y ago](https://www.amazon.co.uk/dp/B0D8KTLKBW) [**Grandmas Molasses 354 ml**ACT**£9.92**7 rev3y ago](https://www.amazon.co.uk/dp/B0BM4ZW9PB) [**Meridian Organic and Fairtrade Pure Blackstrap Molasses 600g (Pack of 2)**Meridian**£9.86**510 rev6y ago](https://www.amazon.co.uk/dp/B083TT9LVV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Meridian Organic Blackstrap Molasses 350g (Pack of 2) Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener from SuperfoodUK**SuperfoodUK**£7.27**4.6★**▲ 121%**](https://www.amazon.co.uk/dp/B0G82GKNLJ) [**Grandmas Molasses 354 ml**ACT**£9.92**4.3★**▲ 64%**](https://www.amazon.co.uk/dp/B0BM4ZW9PB) [**Meridian | Blackstrap Molasses - Organic | 1 x 600g**Meridian**£6.90**4.4★**▲ 33%**](https://www.amazon.co.uk/dp/B083KKX815) [**NAF Molasses 5L Horse Feed Enhancer & Appetite Booster**NAF**£10.52**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B07GVC797L) [**Meridian Organic and Fairtrade Pure Blackstrap Molasses 600g (Pack of 2)**Meridian**£9.86**4.7★**▲ 18%**](https://www.amazon.co.uk/dp/B083TT9LVV)
**~~View all trending →~~**
## **What buyers say about molasses**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Great wellknown product”*
**Taste-Overall**27%
*“Fabulous taste”*
**Value For Money**10%
*“Good value”*
**Baking**7%
*“Great for baking”*
**Advertised Vs Actual Product**5%
*“As described”*
**Sweetness**4%
*“Excellent quality sugar”*
**Vegan/Organic**4%
*“organic and fairtrade”*
**Nutritional Content**3%
*“it's full of nutrients”*
**Health Benefits-Overall**2%
*“I love this product mainly because of the health benefits”*
**Natural Ingredients**2%
*“Wonderful nature and its wonder”*
### **What buyers complain about **
**Taste-Overall**38%
*“noticed the taste of this product is not quite right”*
**Bitter**18%
*“has a slight bitter after taste”*
**Sweetness**13%
*“sugary”*
**Advertised Vs Actual Product**5%
*“Not as shown in photo”*
**Value For Money**3%
*“Bit expensive”*
## **Common questions**
- **Is molasses profitable to sell on Amazon United Kingdom?**
- The niche generates £140K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the molasses niche?**
- 7 brands and 40 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in molasses?**
- Top complaints mined from reviews: Taste-Overall, Bitter, Sweetness. The return rate is 0.0%.
- **When does demand for molasses peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the molasses niche?**
- Listings span £3.03–£14.23; the average listing price is £9.43 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.
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