---
title: "Mixed Herbs — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mixed-herbs"
last_updated: "2026-07-31T20:15:21.600Z"
locale: en
meta:
description: "Niche score 34/100 · £61K/yr market · 136K searches/yr · £1.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £61K/yr market · 136K searches/yr · £1.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mixed Herbs — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **mixed herbs**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 23Conversion 100Competition 0Returns 100Price range 0Avg price 3Brand share 0Review moat 79Quality gap 45
**Conversion**
**Incredible****37.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****417.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£61K**
£61K/yr · 136K searches
**Avg price**
**Bad****£1.20**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.51–£1.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mixed herbs is a £61K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mixed herbs market data**
- **Units sold / yr**
- **50K–60K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£60K–£72K**
- units × avg price
- **Conversion rate**
- **37.4%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Morrisons57% - by Amazon34% - Nemesis Now6% - Schwartz3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
4K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/mixed-herbs/trend)
## **Top mixed herbs search terms**
- **basil**123K/yr-5.5%31.2% conv. - **fresh basil**11K/yr+3.2%32.1% conv. - **basil leaves**3K/yr-8.3%14.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mixed-herbs/search-terms)
## **Top mixed herbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£9K30%£18K45%£28K60%£37K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Fresh Basil 31g**Morrisons**£0.79**4.6★938 rev](https://www.amazon.co.uk/dp/B01LF3VZEK) [2**by Amazon Basil 30g**by Amazon**£0.51**4.4★274 rev](https://www.amazon.co.uk/dp/B0862Z3RLF) [3**Morrisons Living Basil**Morrisons**£1.66**4.0★355 rev](https://www.amazon.co.uk/dp/B01MZ82B38) [4**Morrisons Basil 16g**Nemesis Now**£1.19**4.5★484 rev](https://www.amazon.co.uk/dp/B01JLY350C) [5**Schwartz Basil 10g**Schwartz**£1.85**4.9★35 rev](https://www.amazon.co.uk/dp/B014KOOP98)
### **Newest**
by launch date
[**by Amazon Basil 30g**by Amazon**£0.51**274 rev6y ago](https://www.amazon.co.uk/dp/B0862Z3RLF) [**Morrisons Living Basil**Morrisons**£1.66**355 rev9y ago](https://www.amazon.co.uk/dp/B01MZ82B38) [**Morrisons Fresh Basil 31g**Morrisons**£0.79**938 rev9y ago](https://www.amazon.co.uk/dp/B01LF3VZEK) [**Morrisons Basil 16g**Nemesis Now**£1.19**484 rev9y ago](https://www.amazon.co.uk/dp/B01JLY350C) [**Schwartz Basil 10g**Schwartz**£1.85**35 rev10y ago](https://www.amazon.co.uk/dp/B014KOOP98)
### **Trending**
90-day click momentum
[**Morrisons Living Basil**Morrisons**£1.66**4.0★**▲ 22%**](https://www.amazon.co.uk/dp/B01MZ82B38) [**by Amazon Basil 30g**by Amazon**£0.51**4.4★**— 6%**](https://www.amazon.co.uk/dp/B0862Z3RLF) [**Schwartz Basil 10g**Schwartz**£1.85**4.9★**— 6%**](https://www.amazon.co.uk/dp/B014KOOP98) [**Morrisons Fresh Basil 31g**Morrisons**£0.79**4.6★**— 7%**](https://www.amazon.co.uk/dp/B01LF3VZEK) [**Morrisons Basil 16g**Nemesis Now**£1.19**4.5★**▼ 24%**](https://www.amazon.co.uk/dp/B01JLY350C)
## **What buyers say about mixed herbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Freshness**49%
*“Great very fresh”*
**Taste-Overall**13%
*“Delicious”*
**Quality-Overall**13%
*“Great quality plant”*
**Flavor**7%
*“It had a decent flavour”*
**Smell**4%
*“and smells delicious”*
**Spiciness**4%
*“This is exactly how basil should be very aromatic”*
**Value For Money**3%
*“For £1.00 it felt fair value”*
**Well Within Expiration**2%
*“Arrived with a decent expiration date of roughly 4 days after the delivery arrived”*
### **What buyers complain about **
**Durability**36%
*“Unfortunately died within as few days”*
**Stale/Rotten/Spoiled**25%
*“It was not fresh, some leaves going bad and disintegrating”*
**Color**21%
*“they are sometimes brown”*
**Value For Money**7%
*“Not worth the money at all”*
**Quality-Overall**4%
*“Bad quality basil”*
**Moist/Dry**4%
*“the basil was also quite wet”*
## **Common questions**
- **Is mixed herbs profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 5 tracked products. 90-day search growth is -5.0%. Flapen's verdict: Skip it (34/100).
- **How competitive is the mixed herbs niche?**
- 4 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mixed herbs?**
- Top complaints mined from reviews: Durability, Stale/Rotten/Spoiled, Color. The return rate is 0.0%.
- **When does demand for mixed herbs peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the mixed herbs niche?**
- Listings span £0.51–£1.85; the average listing price is £1.20 (sweet spot $15–$100). The average incumbent carries 417 reviews — the moat a new listing must climb.
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