---
title: "Mixed Fruit — £40K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mixed-fruit"
last_updated: "2026-07-31T19:21:22.980Z"
locale: en
meta:
description: "Niche score 48/100 · £40K/yr market · 52K searches/yr · £6.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £40K/yr market · 52K searches/yr · £6.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mixed Fruit — £40K/yr Amazon UK Niche (2026) - Flapen"
---
# **mixed fruit**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 18Conversion 92Competition 56Returns 100Price range 18Avg price 19Brand share 42Review moat 88Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****246.74**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£6.86**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£0.82–£18.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£40K**
£40K/yr · 52K searches
According to Flapen's Amazon United Kingdom niche tracking, mixed fruit is a £40K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mixed fruit market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£41K–£55K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#423**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **52%**
- **Out of stock**
- **11.9%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**14%**
- Morrisons32% - PURIMA21% - Grape Tree12% - Hides Fine Foods8% - by Amazon7% - Waitrose6% - Open — no brand owns it (6 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 29 weeks — -14.2% search growth over the last 90 days.
1K600Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/mixed-fruit/trend)
## **Top mixed fruit search terms**
- **mixed fruit**19K/yr-7.8%9.2% conv. - **mixed dried fruit**14K/yr-8.4%8.3% conv. - **dried mixed fruit**7K/yr-12.1%7.0% conv. - **mixed fruit for baking**8K/yr-38.2%6.6% conv. - **mixed dried fruit for baking**4K/yr-37.1%5.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mixed-fruit/search-terms)
## **Top mixed fruit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£2K9%£4K12%£5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Dried Mixed Fruit 500g**Morrisons**£2.02**4.6★485 rev](https://www.amazon.co.uk/dp/B07FWX3HRS) [2**Grape Tree Premium Mixed Fruit 1kg. A Mix of Raisins and Sultanas Perfect for Baking Adding to Trail Mix Yogurt Cereal Granola and Muesli. Raisins & Sultanas for Baking. Dried Fruit Mix**Grape Tree**£8.80**4.5★50 rev](https://www.amazon.co.uk/dp/B0FQCM9KP3) [3**Morrisons Savers Mixed Dried Fruit 500g**Morrisons**£1.67**4.4★17 rev](https://www.amazon.co.uk/dp/B08G1JLZ19) [4**Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel**PURIMA**£10.03**4.6★75 rev](https://www.amazon.co.uk/dp/B0GX2ZWJ5X) [5**Tropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper**PURIMA**£10.12**4.3★65 rev](https://www.amazon.co.uk/dp/B0GXB22CKZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper**PURIMA**£10.12**65 rev3mo ago](https://www.amazon.co.uk/dp/B0GXB22CKZ) [**Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel**PURIMA**£10.03**75 rev3mo ago](https://www.amazon.co.uk/dp/B0GX2ZWJ5X) [**Grape Tree Premium Mixed Fruit 1kg. A Mix of Raisins and Sultanas Perfect for Baking Adding to Trail Mix Yogurt Cereal Granola and Muesli. Raisins & Sultanas for Baking. Dried Fruit Mix**Grape Tree**£8.80**50 rev10mo ago](https://www.amazon.co.uk/dp/B0FQCM9KP3) [**by Amazon Raisins 500g**by Amazon**£2.90**832 rev1y ago](https://www.amazon.co.uk/dp/B0F8KGGN9J) [**Morrisons Exotic Fruit Mix 180g**Morrisons**£1.40**29 rev1y ago](https://www.amazon.co.uk/dp/B0FCFXDXKJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel**PURIMA**£10.03**4.6★**▲ 427%**](https://www.amazon.co.uk/dp/B0GX2ZWJ5X) [**Tropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper**PURIMA**£10.12**4.3★**▲ 427%**](https://www.amazon.co.uk/dp/B0GXB22CKZ) [**by Amazon Fruit Salad (Strawberry Pineapple and Melon) 180g**by Amazon**£2.01**4.0★**▲ 291%**](https://www.amazon.co.uk/dp/B0CVMWP11H) [**Morrisons Savers Mixed Dried Fruit 500g**Morrisons**£1.67**4.4★**▲ 221%**](https://www.amazon.co.uk/dp/B08G1JLZ19) [**by Amazon Fruit Salad (Melon Strawberries and Orange) 240g**by Amazon**£2.31**4.5★**▲ 98%**](https://www.amazon.co.uk/dp/B0CVMYLY23)
**~~View all trending →~~**
## **What buyers say about mixed fruit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**20%
*“Good taste”*
**Quality-Overall**16%
*“Fair price fair quality”*
**Value For Money**10%
*“Excellent value”*
**Blend/Ratio**7%
*“so I have a good reference for what a decent blend looks like”*
**Flavor**6%
*“flavours is so good it makes it very versatile”*
**Nutritional Content**5%
*“Good as a snack”*
**Sweetness**4%
*“naturally sweet”*
**Freshness**3%
*“Everything smells fresh”*
**Moist/Dry**3%
*“Very nice not too dry or gritty”*
**Health Benefits-Overall**3%
*“Very healthy”*
### **What buyers complain about **
**Moist/Dry**9%
*“these were super dry”*
**Hard Feel**8%
*“Some are hard some are soft”*
**Advertised Vs Actual Product**8%
*“Very misleading listing”*
**Value For Money**7%
*“pricey”*
**Sweetness**6%
*“unhealthiness since the dried fruit is naturally sweet”*
**Blend/Ratio**6%
*“No nuts”*
**Quality-Overall**3%
*“Poor quality mix”*
**Stale/Rotten/Spoiled**3%
*“Found this product to be very dry/ old”*
**Allergies**2%
*“The main problem I have with this is I was just after mixed dried fruit which unless you check the ingredients this appears to be it contains peanuts which means I cannot take it to work now as it was intended due to peanut allergies in the classroom”*
**Artificial Sweeteners**2%
*“I have had to put a bit of a stop to my family snacking on it as the dried fruit does have a high natural sugar content that I would rather they did not eat too much of at a time”*
## **Common questions**
- **Is mixed fruit profitable to sell on Amazon United Kingdom?**
- The niche generates £40K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the mixed fruit niche?**
- 12 brands and 28 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in mixed fruit?**
- Top complaints mined from reviews: Moist/Dry, Hard Feel, Advertised Vs Actual Product. The return rate is 0.0%.
- **What does it cost to enter the mixed fruit niche?**
- Listings span £0.82–£18.06; the average listing price is £6.86 (sweet spot $15–$100). The average incumbent carries 247 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)