---
title: "Reviews — miso soup - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/miso-soup/reviews"
last_updated: "2026-07-31T23:35:14.111Z"
locale: en
meta:
  description: "Niche score 42/100 · £91K/yr market · 97K searches/yr · £10.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £91K/yr market · 97K searches/yr · £10.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — miso soup - Flapen"
---

# **miso soup**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 12Conversion 83Competition 35Returns 97Price range 32Avg price 38Brand share 9Review moat 77Quality gap 57

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****464.38**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£10.52**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£1.80–£21.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£91K**

£91K/yr · 97K searches

**Growth**

**Bad****-26.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand