---
title: "Miso Soup — £91K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/miso-soup"
last_updated: "2026-07-31T19:22:15.017Z"
locale: en
meta:
description: "Niche score 42/100 · £91K/yr market · 97K searches/yr · £10.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £91K/yr market · 97K searches/yr · £10.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Miso Soup — £91K/yr Amazon UK Niche (2026) - Flapen"
---
# **miso soup**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 12Conversion 83Competition 35Returns 97Price range 32Avg price 38Brand share 9Review moat 77Quality gap 57
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****464.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.52**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.80–£21.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£91K**
£91K/yr · 97K searches
**Growth**
**Bad****-26.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, miso soup is a £91K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **miso soup market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£105K–£132K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**2%**
- Yutaka44% - Itsu25% - Marukome17% - OTSUMAMI TOKYO8% - Shirakiku2% - WaNaHong2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.
4K3KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/miso-soup/trend)
## **Top miso soup search terms**
- **miso soup**71K/yr-26.6%7.9% conv. - **miso soup sachets**22K/yr-26.9%6.9% conv. - **instant miso soup**4K/yr-29.1%5.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/miso-soup/search-terms)
## **Top miso soup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£27K40%£36K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yutaka - Instant Vegan Miso Soup with Toppings 7.5g Pack of 10 - with Spring Onion Tofu & Wakame Seaweed - Gluten-Free High in Protein - Vegan-Friendly Quick & Easy to Prepare**Yutaka**£8.42**4.2★1,457 rev](https://www.amazon.co.uk/dp/B00F9WNFBU) [2**itsu Miso Easy Soup 1260g (60 x 21g) | Instant Miso Paste | Traditional Japanese Miso | Gluten Free | Vegan | Ideal for soup dressings & more | Pack of 60**Itsu**£16.99**4.6★1,434 rev](https://www.amazon.co.uk/dp/B078HV7N48) [3**Yutaka - Instant Bonito Fish Miso Soup with Toppings 7.5g Pack of 10 - Japanese-Style Freeze-Dried Soup with Tofu Seaweed & Spring Onion - Gluten Free High Protein Quick & Authentic Hot Snack**Yutaka**£7.17**4.6★860 rev](https://www.amazon.co.uk/dp/B00F9WNF7E) [4**Japanese Instant Miso Soup Marukome Ryotei no Aji - 24 Servings Variety Pack with 4 Flavours (Tofu Spring Onion Wakame Fried Tofu) (Reduced Salt)**OTSUMAMI TOKYO**£21.02**4.7★24 rev](https://www.amazon.co.uk/dp/B0FQ5B764G) [5**Marukome Instant Ryoutei-No-Aji Miso Soup with Chunks of Tofu 152 g**Marukome**£3.77**4.5★168 rev](https://www.amazon.co.uk/dp/B00TWUJPSC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tastrip Vegan Instant Miso Soup with Vegetable Garnish 3 Servings (1-Pack) - Authentic White Miso Soup with Dashi & White Miso Paste Convenient Miso Soup Sachets and Packets**Tastrip**£5.97**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GV3WWZ8R) [**Yutaka Miso Soup 90g (Pack of 12 60 Sachets) | Instant Japanese Soup with Wakame Seaweed | No MSG | Vegan-Friendly | Easy to Prepare Authentic Flavour**Yutaka**£16.78**546 rev8mo ago](https://www.amazon.co.uk/dp/B0G21K9NX2) [**Japanese Instant Miso Soup Marukome Ryotei no Aji - 24 Servings Variety Pack with 4 Flavours (Tofu Spring Onion Wakame Fried Tofu) (Reduced Salt)**OTSUMAMI TOKYO**£21.02**24 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ5B764G) [**itsu chilli miso noodles & broth pouch 85g | Instant Noodles Snack Multipack | Quick-to-Make Snack | Vegan | Pack of 6**Itsu**£9.84**9 rev11mo ago](https://www.amazon.co.uk/dp/B0FMYKQDNT) [**Marukome Miso Ryotei no Aji Soup 4 Flavours Pack of 36 Japanese Instant Miso Soups (Wakame Seaweed Green Onions Tofu Aburaage)**Marukome**£21.22**340 rev3y ago](https://www.amazon.co.uk/dp/B09G65YKYP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tastrip Vegan Instant Miso Soup with Vegetable Garnish 3 Servings (1-Pack) - Authentic White Miso Soup with Dashi & White Miso Paste Convenient Miso Soup Sachets and Packets**Tastrip**£5.97**2.6★**▲ 440%**](https://www.amazon.co.uk/dp/B0GV3WWZ8R) [**Yutaka Miso Soup 90g (Pack of 12 60 Sachets) | Instant Japanese Soup with Wakame Seaweed | No MSG | Vegan-Friendly | Easy to Prepare Authentic Flavour**Yutaka**£16.78**4.5★**▲ 203%**](https://www.amazon.co.uk/dp/B0G21K9NX2) [**itsu chilli miso noodles & broth pouch 85g | Instant Noodles Snack Multipack | Quick-to-Make Snack | Vegan | Pack of 6**Itsu**£9.84**5.0★**▲ 88%**](https://www.amazon.co.uk/dp/B0FMYKQDNT) [**Marukome Instant Ryoutei-No-Aji Miso Soup with Chunks of Tofu 152 g**Marukome**£3.77**4.5★**▲ 71%**](https://www.amazon.co.uk/dp/B00TWUJPSC) [**Yutaka Awase Miso Soup 50g (Pack of 12 36 Sachets) | Instant Japanese Soup with Red & White Miso and Bonito Dashi | Authentic Umami Flavour | Ready in Minutes**Yutaka**£11.65**4.4★**▲ 62%**](https://www.amazon.co.uk/dp/B077Y592K4)
**~~View all trending →~~**
## **What buyers say about miso soup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**45%
*“Tasty healthy”*
**Ease Of Use**9%
*“Easy to prepare”*
**Quality-Overall**7%
*“Excellent product”*
**Flavor**7%
*“Great rich authentic flavour, lovely big pieces of wakame seaweed and big fluffy tofu and onions, that little cube came to life”*
**Ingredients-Overall**5%
*“Miso perfect for adding prawns and pakchoi”*
**Value For Money**5%
*“and finally reasonable value for the money”*
**Health Benefits-Overall**3%
*“Good for health”*
**Nutritional Content**3%
*“Great for a quick lunch. small portions”*
**Solubility**3%
*“Simply squeeze contents of one miso paste sachet and one topping sachet into a mug or small bowl, add 160ml of hot water, and stir well”*
**Cooking Instructions**2%
*“Good and quick for soups”*
### **What buyers complain about **
**Flavor**20%
*“Not very flavourful”*
**Salt Content**15%
*“Salty”*
**Taste-Overall**15%
*“But the reason Im giving it only 2/5 stars is not only because of the insipid taste”*
**Instructions/User Manual/Troubleshooting**5%
*“No instructions included”*
**Texture/Consistency-Overall**5%
*“if you don't like that sort of texture then don't buy”*
**Value For Money**3%
*“It's not cheap”*
**Size-Overall**3%
*“Tofu much smaller than in picture”*
## **Common questions**
- **Is miso soup profitable to sell on Amazon United Kingdom?**
- The niche generates £91K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the miso soup niche?**
- 7 brands and 29 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in miso soup?**
- Top complaints mined from reviews: Flavor, Salt Content, Taste-Overall. The return rate is 0.5%.
- **When does demand for miso soup peak?**
- Demand peaks in Jan–Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the miso soup niche?**
- Listings span £1.80–£21.22; the average listing price is £10.52 (sweet spot $15–$100). The average incumbent carries 464 reviews — the moat a new listing must climb.
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