---
title: "Miso Paste — £185K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/miso-paste"
last_updated: "2026-07-31T19:19:57.269Z"
locale: en
meta:
description: "Niche score 43/100 · £185K/yr market · 199K searches/yr · £6.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £185K/yr market · 199K searches/yr · £6.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Miso Paste — £185K/yr Amazon UK Niche (2026) - Flapen"
---
# **miso paste**
**Skip it**
Soft demand (-29.9% this quarter) — this niche doesn't clear our bar today.
Market size 37Growth 10Conversion 97Competition 26Returns 98Price range 13Avg price 17Brand share 35Review moat 77Quality gap 35
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****465.44**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£185K**
£185K/yr · 199K searches
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£6.19**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.60–£16.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-29.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, miso paste is a £185K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **miso paste market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£155K–£186K**
- units × avg price
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#168**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**9%**
- Yutaka30% - Hikari Miso28% - Emma Basic11% - EDE Group8% - Hanamaruki8% - Miso Tasty7% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.
6K4KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/miso-paste/trend)
## **Top miso paste search terms**
- **miso paste**103K/yr-31.9%14.2% conv. - **miso**60K/yr-24.9%11.4% conv. - **white miso paste**18K/yr-31.1%12.4% conv. - **white miso**10K/yr-28.2%12.6% conv. - **miso paste organic**5K/yr-40.9%7.0% conv. - **organic miso paste**3K/yr-39.8%7.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/miso-paste/search-terms)
## **Top miso paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£37K30%£56K40%£74K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hikari Miso - Enjuku Koji Miso Mutenka Cup 750g | Authentic Japanese Aged Miso Paste | Rich Umami Flavor | Perfect for Soups Marinades & Traditional Japanese Cooking**Hikari Miso**£6.89**4.6★1,573 rev](https://www.amazon.co.uk/dp/B016M6K17M) [2**Yutaka - White Miso Shinshu Miso Paste 100g - Gluten-Free Vegan-Friendly - Miso Paste with Umami Flavour - For Soups Sauces Dressings and Marinades - Protein Rich - Product of Japan**Yutaka**£1.60**4.6★1,007 rev](https://www.amazon.co.uk/dp/B07X8QYRCZ) [3**Yutaka White Miso Paste 100g (Pack of 6) | Authentic Shinshu Miso | Rich Umami Flavor for Soups Marinades & Dressings | Vegan & Gluten-Free**Yutaka**£6.47**4.9★40 rev](https://www.amazon.co.uk/dp/B0F6YYYJ1Z) [4**Emma Basic Miso Paste 1kg | Unpasteurised | Traditionaly Fermented I Gluten Free | Umami | Miso Soup | Non-GMO**Emma Basic**£5.66**4.6★112 rev](https://www.amazon.co.uk/dp/B0DT7SL672) [5**Yutaka Organic Miso Paste 300g Authentic Japanese Soybean & Rice Miso | Unpasteurised Organic | Gluten Free Vegan Cooking Paste**EDE Group**£6.15**4.1★6 rev](https://www.amazon.co.uk/dp/B0GTXVB89P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yutaka Organic Miso Paste 300g Authentic Japanese Soybean & Rice Miso | Unpasteurised Organic | Gluten Free Vegan Cooking Paste**EDE Group**£6.15**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GTXVB89P) [**Yutaka White Miso Paste 100g (Pack of 6) | Authentic Shinshu Miso | Rich Umami Flavor for Soups Marinades & Dressings | Vegan & Gluten-Free**Yutaka**£6.47**40 rev1y ago](https://www.amazon.co.uk/dp/B0F6YYYJ1Z) [**Yutaka Barley Miso Paste 100g | Traditional Japanese Miso | Rich Savory & Naturally Fermented | Perfect for Soups Marinades & Dressings | Vegan-Friendly**Yutaka**£2.55**21 rev1y ago](https://www.amazon.co.uk/dp/B0CK8DDJWC) [**Emma Basic Miso Paste 1kg | Unpasteurised | Traditionaly Fermented I Gluten Free | Umami | Miso Soup | Non-GMO**Emma Basic**£5.66**112 rev1y ago](https://www.amazon.co.uk/dp/B0DT7SL672) [**YAMASAN KYOTO UJI Japanese Dry Miso Seasoning Freeze-Dried Miso Powder No Additives Vegan Delicious Flavor for Various Foods Made in Japan (100g)**YAMASAN KYOTO UJI**£9.07**86 rev1y ago](https://www.amazon.co.uk/dp/B0DC6FK2NX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yutaka Organic Miso Paste 300g Authentic Japanese Soybean & Rice Miso | Unpasteurised Organic | Gluten Free Vegan Cooking Paste**EDE Group**£6.15**4.1★**▲ 373%**](https://www.amazon.co.uk/dp/B0GTXVB89P) [**Yutaka Sweet Rice Miso Paste 100g | Mild & Naturally Fermented | Rich Umami with Subtle Sweetness | Perfect for Soups Marinades Dressings & Sauces | Vegan-Friendly**Yutaka**£1.99**4.2★**▲ 87%**](https://www.amazon.co.uk/dp/B0CK8G5R3G) [**Emma Basic Miso Paste 1kg | Unpasteurised | Traditionaly Fermented I Gluten Free | Umami | Miso Soup | Non-GMO**Emma Basic**£5.66**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B0DT7SL672) [**Yutaka White Miso Paste 100g (Pack of 6) | Authentic Shinshu Miso | Rich Umami Flavor for Soups Marinades & Dressings | Vegan & Gluten-Free**Yutaka**£6.47**4.9★**▲ 45%**](https://www.amazon.co.uk/dp/B0F6YYYJ1Z) [**Hanamaruki Red Miso Paste 1kg | Traditional Japanese Aka Miso Rich Umami Flavor All-Natural Fermented Soybean Paste**Hanamaruki**£4.94**4.4★**▲ 12%**](https://www.amazon.co.uk/dp/B00DDHMCBM)
**~~View all trending →~~**
## **What buyers say about miso paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“Very tasty miso”*
**Flavor**14%
*“A really nice subtle flavour produced”*
**Quality-Overall**10%
*“Excellent product”*
**Value For Money**8%
*“Excellent value”*
**Ingredients-Overall**5%
*“Miso perfect for adding prawns and pakchoi”*
**Baking**4%
*“Ideal for Baking”*
**Vegan/Organic**2%
*“Vegan friendly and easy to make”*
**Nutritional Content**2%
*“Good product great for meat and fish, still trying it with other stuff”*
**Health Benefits-Overall**2%
*“Fantastic for health”*
**Advertised Vs Actual Product**2%
*“Does it meet with the advertised requirements”*
### **What buyers complain about **
**Taste-Overall**24%
*“Needs more taste”*
**Flavor**13%
*“.quite bland in flavour”*
**Quality-Overall**11%
*“Perhaps not the best”*
**Value For Money**10%
*“Not cheap”*
**Side Effects**8%
*“something just felt off”*
**Ingredients-Overall**8%
*“I was unsure at first as Miso is a new ingredient for me”*
**Salt Content**8%
*“Very salty and unsuitable for soup”*
**Sweetness**4%
*“To me it doesn't taste sweet”*
## **Common questions**
- **Is miso paste profitable to sell on Amazon United Kingdom?**
- The niche generates £185K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the miso paste niche?**
- 11 brands and 40 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in miso paste?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Quality-Overall. The return rate is 0.3%.
- **When does demand for miso paste peak?**
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the miso paste niche?**
- Listings span £1.60–£16.99; the average listing price is £6.19 (sweet spot $15–$100). The average incumbent carries 465 reviews — the moat a new listing must climb.
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