---
title: "Mirin — £140K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mirin"
last_updated: "2026-07-31T19:20:49.960Z"
locale: en
meta:
description: "Niche score 41/100 · £140K/yr market · 97K searches/yr · £8.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £140K/yr market · 97K searches/yr · £8.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mirin — £140K/yr Amazon UK Niche (2026) - Flapen"
---
# **mirin**
**Skip it**
Prices mostly outside the sweet spot ($1.88–$15.87) — this niche doesn't clear our bar today.
Market size 31Growth 15Conversion 98Competition 14Returns 99Price range 6Avg price 23Brand share 18Review moat 92Quality gap 40
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****157.45**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£140K**
£140K/yr · 97K searches
**Avg price**
**Bad****£8.39**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-19.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£1.88–£15.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, mirin is a £140K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mirin market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£126K–£168K**
- units × avg price
- **Conversion rate**
- **17.2%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**4%**
- Yutaka35% - Mizkan30% - 日の出16% - Zen Group8% - Hinode4% - Blue Dragon4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/mirin/trend)
## **Top mirin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£28K30%£42K40%£56K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yutaka - Mirin Sweet Rice Seasoning 150ml - Authentic Japanese Cooking Essential for Teriyaki Marinades & Glazes - Adds Sweetness Depth & Gloss to Sauces - Gluten Free Vegetarian**Yutaka**£1.88**4.5★92 rev](https://www.amazon.co.uk/dp/B008SAUD3I) [2**Mizkan Honteri Mirin Sweet Cooking Seasoning 400ml**Mizkan**£6.17**4.5★579 rev](https://www.amazon.co.uk/dp/B00SSUUUTK) [3**Hinode Hon Mirin Sweet Cooking Rice Wine 1000 ml**日の出**£12.26**4.6★351 rev](https://www.amazon.co.uk/dp/B00WSXL04M) [4**Yutaka Mirin 150ml**Yutaka**£2.52**4.5★185 rev](https://www.amazon.co.uk/dp/B002E2LO8E) [5**Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes**Zen Group**£6.35**4.4★42 rev](https://www.amazon.co.uk/dp/B0G48YLX2Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes**Zen Group**£6.35**42 rev7mo ago](https://www.amazon.co.uk/dp/B0G48YLX2Q) [**Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml (Pack of 2) | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes**Zen Group**£9.01**43 rev1y ago](https://www.amazon.co.uk/dp/B0F6VCTJWF) [**Morita Kuradashi Hon Mirin Sweet Cooking Sake 1L 13.5% Alc./Vol (Pack of 1)**Starry Mart**£15.59**10 rev2y ago](https://www.amazon.co.uk/dp/B0CVQGHVQC) [**Mizkan Honteri 1.8L - Suitable for salad dressings pickles marinades stews and stir-fries**Mizkan**£11.76**51 rev3y ago](https://www.amazon.co.uk/dp/B0BJNX6SMC) [**Japanese Mirin Cooking Wine 1 Litre Sweet Rice Seasoning for Teriyaki Sushi Rice Marinades Stir Fry & Noodles Large Value Bottle Vegan No Artificial Colours**The Spice Specialist**£15.87**31 rev4y ago](https://www.amazon.co.uk/dp/B0B464CS78)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Japanese Mirin Cooking Wine 1 Litre Sweet Rice Seasoning for Teriyaki Sushi Rice Marinades Stir Fry & Noodles Large Value Bottle Vegan No Artificial Colours**The Spice Specialist**£15.87**4.5★**▲ 105%**](https://www.amazon.co.uk/dp/B0B464CS78) [**Hinode Kokusanmai Hon Mirin 14% Alc 400ml**Hinode**£7.45**4.5★**▲ 35%**](https://www.amazon.co.uk/dp/B08BHMQP5H) [**Yutaka - Mirin Sweet Rice Seasoning 150ml - Authentic Japanese Cooking Essential for Teriyaki Marinades & Glazes - Adds Sweetness Depth & Gloss to Sauces - Gluten Free Vegetarian**Yutaka**£1.88**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B008SAUD3I) [**Hinode Hon Mirin Sweet Cooking Rice Wine 1000 ml**日の出**£12.26**4.6★**— 10%**](https://www.amazon.co.uk/dp/B00WSXL04M) [**Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes**Zen Group**£6.35**4.4★**— 4%**](https://www.amazon.co.uk/dp/B0G48YLX2Q)
**~~View all trending →~~**
## **What buyers say about mirin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“This mirin-style cooking seasoning does seem good quality”*
**Value For Money**13%
*“a lot cheaper”*
**Flavor**11%
*“Lovely flavour”*
**Taste-Overall**11%
*“taste that real mirin has”*
**Sweetness**10%
*“This mirin-style seasoning is a great shortcut for adding a gentle sweetness”*
**Advertised Vs Actual Product**8%
*“Exactly as described”*
**Ease Of Use**3%
*“It is easy to use”*
**Size-Overall**3%
*“The bottle is a good size”*
**Cooking Instructions**2%
*“Perfect for both seasoned chefs”*
**Ingredients-Overall**2%
*“Absolutely essential ingredient for Japanese cooking”*
### **What buyers complain about **
**Sweetness**14%
*“a bit sweet”*
**Value For Money**9%
*“Very expensive”*
**Taste-Overall**5%
*“we couldn't really taste the difference when it was used”*
**Alcohol Content**3%
*“subtle alcohol notes of the real thing”*
**Ease Of Use**3%
*“A hard one to pass on”*
**Texture/Consistency-Overall**3%
*“Texture of the liquid was almost like an thin oil”*
**Flavor**2%
*“it didn't add any depth of flavours or any hint of what I would identify as a Japanese flavour”*
**Thickness**2%
*“It is a thin liquid”*
**Size-Overall**2%
*“A 360ml bottle is not the biggest”*
## **Common questions**
- **Is mirin profitable to sell on Amazon United Kingdom?**
- The niche generates £140K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the mirin niche?**
- 8 brands and 28 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in mirin?**
- Top complaints mined from reviews: Sweetness, Value For Money, Taste-Overall. The return rate is 0.1%.
- **When does demand for mirin peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the mirin niche?**
- Listings span £1.88–£15.87; the average listing price is £8.39 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.
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