---
title: "Search terms — mints - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mints/search-terms"
last_updated: "2026-07-31T08:31:40.297Z"
locale: en
meta:
  description: "Niche score 58/100 · £728K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £728K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mints - Flapen"
---

# **mints**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 70Growth 22Conversion 96Competition 75Returns 100Price range 17Avg price 21Brand share 54Review moat 69Quality gap 25

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£728K**

£728K/yr · 754K searches

**Review moat**

**Good****736.71**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.49**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.85–£17.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100