---
title: "Mints — £728K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mints"
last_updated: "2026-07-31T07:17:32.106Z"
locale: en
meta:
description: "Niche score 58/100 · £728K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £728K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mints — £728K/yr Amazon UK Niche (2026) - Flapen"
---
# **mints**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 70Growth 22Conversion 96Competition 75Returns 100Price range 17Avg price 21Brand share 54Review moat 69Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£728K**
£728K/yr · 754K searches
**Review moat**
**Good****736.71**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.49**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.85–£17.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mints is a £728K/yr Amazon United Kingdom market (754K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Mar–May. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mints market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£599K–£749K**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **46%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**210**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 81%
**Open market**
**24%**
- Smint35% - Polo22% - ZOPPER6% - by Amazon6% - Peppersmith4% - Nestlé4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, May · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/mints/trend)
## **Top mints search terms**
- **mints**294K/yr-7.6%7.2% conv. - **smint**88K/yr+1.7%11.4% conv. - **polo mints**72K/yr+3.5%13.8% conv. - **smints**54K/yr-2.5%13.4% conv. - **sugar free mints**48K/yr-18.4%6.8% conv. - **smints box of 12 sugar free**25K/yr+21.8%16.1% conv. - **mint sweets**25K/yr-5.3%4.6% conv. - **polos**24K/yr-6.9%9.3% conv. - **polos mints**19K/yr+6.8%12.5% conv. - **sugar free polos**12K/yr-10.0%23.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mints/search-terms)
## **Top mints products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£22K6%£44K9%£65K12%£87K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Polo Sugar Free Mint Tube Multipack 4 x 33.4 g**Polo**£1.37**4.7★593 rev](https://www.amazon.co.uk/dp/B014QUCCVE) [2**Smint Sugar Free Mints Peppermint Flavour Suitable for Vegetarians - 50 XXL Tin**Smint**£13.92**4.7★2,347 rev](https://www.amazon.co.uk/dp/B0041MG37C) [3**Smint Sugar Free Mints Peppermint Flavour Suitable for Vegetarians - 8 x 150 XL Bottles**Smint**£17.91**4.8★492 rev](https://www.amazon.co.uk/dp/B08ZFSSPQD) [4**Smint Sugar Free Mints 2 Hour Clean Breath 50 XXL Peppermint Flavour - 12 Tins**Smint**£15.65**4.8★1,022 rev](https://www.amazon.co.uk/dp/B01LZRFUMG) [5**Smint Peppermint Powermints Suitable for Vegetarians -12 x 8 g Dispenser**Smint**£6.98**4.7★2,347 rev](https://www.amazon.co.uk/dp/B003R7K5DK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Assorted Mint Candies 200g**by Amazon**£1.13**72 rev3mo ago](https://www.amazon.co.uk/dp/B0GFWJP1D6) [**by Amazon Mint Imperials 200g**by Amazon**£1.09**37 rev3mo ago](https://www.amazon.co.uk/dp/B0GFWKLTNH) [**Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Peppermint)**KYNZA**£5.47**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GTHVQ2BQ) [**Maynards Bassetts Murray Mints Creamy Mint Flavour 162 g (Pack of 1)**Maynards Bassetts**£0.85**26 rev4mo ago](https://www.amazon.co.uk/dp/B0GSVQY9M1) [**Tic Tac Two Spearmint Flavours Sweet Tasting Mints 38.5g**Tic Tac**£1.42**186 rev1y ago](https://www.amazon.co.uk/dp/B0DY1YV2P5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Mint Imperials 200g**by Amazon**£1.09**4.9★**▲ 294%**](https://www.amazon.co.uk/dp/B0GFWKLTNH) [**by Amazon Assorted Mint Candies 200g**by Amazon**£1.13**4.7★**▲ 293%**](https://www.amazon.co.uk/dp/B0GFWJP1D6) [**Maynards Bassetts Murray Mints Creamy Mint Flavour 162 g (Pack of 1)**Maynards Bassetts**£0.85**4.8★**▲ 291%**](https://www.amazon.co.uk/dp/B0GSVQY9M1) [**Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Peppermint)**KYNZA**£5.47**5.0★**▲ 237%**](https://www.amazon.co.uk/dp/B0GTHVQ2BQ) [**SMINT Sugar Free Mints Peppermint Flavor - 36 Mints Tin Pack of 4**ZOPPER**£5.88**4.6★**▲ 122%**](https://www.amazon.co.uk/dp/B0CQP8J93T)
**~~View all trending →~~**
## **What buyers say about mints**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“Great tasting mints”*
**Value For Money**21%
*“Amazing value”*
**Quality-Overall**13%
*“Good variety”*
**Sweetness**10%
*“Great sweets”*
**Freshness**6%
*“Minty fresh”*
**Flavor**5%
*“Great flavours”*
**Advertised Vs Actual Product**3%
*“As good as any branded version”*
**Size-Overall**2%
*“right size”*
**Ease Of Chewing/Swallowing**2%
*“the softer chews equally”*
**Breathability**1%
*“I tend to use these as breath fresheners”*
### **What buyers complain about **
**Value For Money**13%
*“way too expensive”*
**Size-Overall**13%
*“Too small”*
**Taste-Overall**12%
*“Unpleasant taste, not minty”*
**Sweetness**5%
*“These are not sugar free”*
**Hard Feel**3%
*“All hard centres”*
**Spiciness**3%
*“They don't taste like pepperment”*
**Flavor**3%
*“These premium mints are overly expensive, flavourless and swiftly forgotten”*
**Ease Of Chewing/Swallowing**2%
*“The inside of these ones are actually a little chewy so not to my preference”*
**Smell**2%
*“they smell a bit funky”*
**Blend/Ratio**2%
*“Good selection, not a great mix”*
### **Top return reasons **
**Advertised Vs Actual Product**78%
**Size-Overall**22%
## **Common questions**
- **Is mints profitable to sell on Amazon United Kingdom?**
- The niche generates £728K/yr across 41 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the mints niche?**
- 18 brands and 210 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in mints?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Taste-Overall. The return rate is 0.1%.
- **When does demand for mints peak?**
- Demand peaks in Mar–May; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the mints niche?**
- Listings span £0.85–£17.91; the average listing price is £7.49 (sweet spot $15–$100). The average incumbent carries 737 reviews — the moat a new listing must climb.
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