---
title: "Mint — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mint"
last_updated: "2026-07-31T19:19:59.994Z"
locale: en
meta:
description: "Niche score 39/100 · £42K/yr market · 139K searches/yr · £1.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £42K/yr market · 139K searches/yr · £1.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mint — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **mint**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 50Conversion 100Competition 2Returns 100Price range 0Avg price 4Brand share 0Review moat 89Quality gap 53
**Conversion**
**Incredible****23.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****229.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+20.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£42K**
£42K/yr · 139K searches
**Avg price**
**Bad****£1.27**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****98%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.52–£2.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mint is a £42K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mint market data**
- **Units sold / yr**
- **30K–40K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£38K–£51K**
- units × avg price
- **Conversion rate**
- **23.9%**
- **Avg BSR**
- **#127**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**98%**
Top 20: 100%
**Open market**
**0%**
- Morrisons53% - by Amazon45% - Schwartz2%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — +20.4% search growth over the last 90 days.
4K3KSpike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/mint/trend)
## **Top mint search terms**
- **mint**118K/yr+21.1%19.4% conv. - **fresh mint**11K/yr+50.3%20.2% conv. - **mint leaves**10K/yr-14.2%8.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mint/search-terms)
## **Top mint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£6K30%£13K45%£19K60%£25K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Fresh Mint 30g**Morrisons**£0.79**4.5★581 rev](https://www.amazon.co.uk/dp/B07TXYGLSQ) [2**by Amazon Mint 30g**by Amazon**£0.52**4.5★176 rev](https://www.amazon.co.uk/dp/B0862YPVH3) [3**by Amazon Mint 100g**by Amazon**£1.40**4.3★100 rev](https://www.amazon.co.uk/dp/B0C74V9WWC) [4**Morrisons Living Mint Leaf Pot 260g**Morrisons**£1.68**4.2★313 rev](https://www.amazon.co.uk/dp/B01N4MB9I0) [5**Morrisons Mint 16g**Morrisons**£1.20**4.6★36 rev](https://www.amazon.co.uk/dp/B0DLLC2V5V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Mint 16g**Morrisons**£1.20**36 rev1y ago](https://www.amazon.co.uk/dp/B0DLLC2V5V) [**by Amazon Mint 100g**by Amazon**£1.40**100 rev3y ago](https://www.amazon.co.uk/dp/B0C74V9WWC) [**by Amazon Mint 30g**by Amazon**£0.52**176 rev6y ago](https://www.amazon.co.uk/dp/B0862YPVH3) [**Morrisons Fresh Mint 30g**Morrisons**£0.79**581 rev7y ago](https://www.amazon.co.uk/dp/B07TXYGLSQ) [**Morrisons Living Mint Leaf Pot 260g**Morrisons**£1.68**313 rev9y ago](https://www.amazon.co.uk/dp/B01N4MB9I0)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Mint 100g**by Amazon**£1.40**4.3★**▲ 88%**](https://www.amazon.co.uk/dp/B0C74V9WWC) [**Morrisons Fresh Mint 30g**Morrisons**£0.79**4.5★**— 6%**](https://www.amazon.co.uk/dp/B07TXYGLSQ) [**Morrisons Living Mint Leaf Pot 260g**Morrisons**£1.68**4.2★**— 10%**](https://www.amazon.co.uk/dp/B01N4MB9I0) [**by Amazon Mint 30g**by Amazon**£0.52**4.5★**▼ 18%**](https://www.amazon.co.uk/dp/B0862YPVH3) [**Morrisons Mint 16g**Morrisons**£1.20**4.6★**▼ 19%**](https://www.amazon.co.uk/dp/B0DLLC2V5V)
**~~View all trending →~~**
## **What buyers say about mint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Freshness**48%
*“Nice and fresh”*
**Vegan/Organic**6%
*“Green and healthy though so 4 stars”*
**Health Benefits-Overall**6%
*“Very fresh and flavourful and healthy option”*
**Durability**6%
*“lasts a long time”*
**Smell**6%
*“Smells nice and good taste”*
**Value For Money**6%
*“Great value for money after shaking my potatoes in butter I sprinkle with mint”*
**Taste-Overall**6%
*“Good flavour”*
### **What buyers complain about **
**Size-Overall**25%
*“A little long legged”*
**Quality-Overall**17%
*“sometimes though the quality is not that great”*
**Smell**17%
*“has a strong foul odour”*
## **Common questions**
- **Is mint profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 6 tracked products. 90-day search growth is +20.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the mint niche?**
- 3 brands and 29 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mint?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 0.0%.
- **When does demand for mint peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the mint niche?**
- Listings span £0.52–£2.02; the average listing price is £1.27 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.
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