---
title: "Search terms — mint humbugs - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mint-humbugs/search-terms"
last_updated: "2026-07-31T21:55:44.243Z"
locale: en
meta:
  description: "Niche score 46/100 · £114K/yr market · 73K searches/yr · £8.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £114K/yr market · 73K searches/yr · £8.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — mint humbugs - Flapen"
---

# **mint humbugs**

**Skip it**

Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 21Conversion 99Competition 25Returns 100Price range 40Avg price 25Brand share 20Review moat 80Quality gap 58

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****401.92**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£1.13–£24.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£114K**

£114K/yr · 73K searches

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Avg price**

**Okay****£8.88**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-7.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")