---
title: "Mint Humbugs — £114K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mint-humbugs"
last_updated: "2026-07-31T19:22:58.370Z"
locale: en
meta:
description: "Niche score 46/100 · £114K/yr market · 73K searches/yr · £8.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £114K/yr market · 73K searches/yr · £8.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mint Humbugs — £114K/yr Amazon UK Niche (2026) - Flapen"
---
# **mint humbugs**
**Skip it**
Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 21Conversion 99Competition 25Returns 100Price range 40Avg price 25Brand share 20Review moat 80Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****401.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.13–£24.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£114K**
£114K/yr · 73K searches
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Avg price**
**Okay****£8.88**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, mint humbugs is a £114K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mint humbugs market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£89K–£111K**
- units × avg price
- **Conversion rate**
- **17.6%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **46%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**4%**
- by Amazon39% - Taveners23% - Berrymans15% - Morrisons10% - The Boiled Sweet Company5% - Bonds of London4% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -7.3% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/mint-humbugs/trend)
## **Top mint humbugs search terms**
- **mint humbugs**30K/yr-2.9%12.3% conv. - **humbugs**24K/yr-6.4%12.7% conv. - **humbugs sweets**13K/yr-5.3%10.9% conv. - **humbugs with chewy centre**3K/yr-19.1%11.8% conv. - **mint humbugs 1kg**3K/yr-50.5%10.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mint-humbugs/search-terms)
## **Top mint humbugs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£23K30%£34K40%£46K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Mint Humbugs 200g**by Amazon**£1.13**4.8★75 rev](https://www.amazon.co.uk/dp/B0GFW9QY2M) [2**Morrisons Mint Humbugs 200g**Morrisons**£1.36**4.6★434 rev](https://www.amazon.co.uk/dp/B01N3A7QKA) [3**Original Mint Humbugs Retro Sweets Gift Jar by Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£9.99**4.4★498 rev](https://www.amazon.co.uk/dp/B07YZRW87Z) [4**Taveners Mint Humbugs - 1kg**Taveners**£10.91**4.6★1,260 rev](https://www.amazon.co.uk/dp/B006JMTU2C) [5**Taveners Formerly Barker Dobson) Humbugs Mint 500g Bag**Taveners**£6.05**4.6★1,260 rev](https://www.amazon.co.uk/dp/B003T3FD3E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Mint Humbugs 200g**by Amazon**£1.13**75 rev3mo ago](https://www.amazon.co.uk/dp/B0GFW9QY2M) [**by Amazon Assorted Mint Candies 200g**by Amazon**£1.13**72 rev3mo ago](https://www.amazon.co.uk/dp/B0GFWJP1D6) [**MyCandyShop Mint Humbugs 500g- Boiled Sweets Humbugs Sweets Individually Wrapped Old School Retro Candy - Boiled Mints - UK Made**MyCandyShop**£6.84**35 rev4mo ago](https://www.amazon.co.uk/dp/B0GTLGF7JL) [**Bonds of London Mint Humbugs Bags 120 g (Pack of 12)**Bonds of London**£12.19**12 rev1y ago](https://www.amazon.co.uk/dp/B0DJT3YB68) [**Taveners Mint Humbugs 165g**Taveners**£2.64**56 rev2y ago](https://www.amazon.co.uk/dp/B00L885WYC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Assorted Mint Candies 200g**by Amazon**£1.13**4.7★**▲ 293%**](https://www.amazon.co.uk/dp/B0GFWJP1D6) [**MyCandyShop Mint Humbugs 500g- Boiled Sweets Humbugs Sweets Individually Wrapped Old School Retro Candy - Boiled Mints - UK Made**MyCandyShop**£6.84**3.9★**▲ 291%**](https://www.amazon.co.uk/dp/B0GTLGF7JL) [**by Amazon Mint Humbugs 200g**by Amazon**£1.13**4.8★**▲ 290%**](https://www.amazon.co.uk/dp/B0GFW9QY2M) [**Bonds of London Sugar Free Mint Humbugs Jar 2 kg (Pack of 1)**Bonds of London**£24.09**4.0★**▲ 11%**](https://www.amazon.co.uk/dp/B07V4GD5BX) [**Taveners Mint Humbugs - 1kg**Taveners**£10.91**4.6★**▼ 18%**](https://www.amazon.co.uk/dp/B006JMTU2C)
**~~View all trending →~~**
## **What buyers say about mint humbugs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**22%
*“A good choice for anyone who enjoys sweets with a hint of mint”*
**Taste-Overall**19%
*“Great tasting”*
**Flavor**13%
*“The flavour is very fresh”*
**Value For Money**11%
*“Good price”*
**Quality-Overall**5%
*“Good quality”*
**Ease Of Chewing/Swallowing**5%
*“Nice and chewy - great taste”*
**Advertised Vs Actual Product**3%
*“As good as any branded version”*
**Gifting Purpose**2%
*“Gift for a friend”*
**Crispiness**2%
*“Nice crunch”*
**Texture/Consistency-Overall**2%
*“texture”*
### **What buyers complain about **
**Value For Money**8%
*“a little expensive for what they are”*
**Hard Feel**8%
*“They are a bit rough”*
**Ease Of Chewing/Swallowing**5%
*“slightly chewy once you get into them”*
**Taste-Overall**5%
*“Absolutely horrendous, these taste very chemical”*
**Quality-Overall**5%
*“so quality control not good”*
**Flavor**5%
*“Both agreed these were rather insipid - the mint flavour is quite weak”*
**Size-Overall**5%
*“Its a large bag”*
**Sweetness**4%
*“they were not overly sweet”*
**Spiciness**2%
*“not very minty”*
**Smell**2%
*“some have a perfume taste which you have to throw away”*
## **Common questions**
- **Is mint humbugs profitable to sell on Amazon United Kingdom?**
- The niche generates £114K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the mint humbugs niche?**
- 7 brands and 43 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in mint humbugs?**
- Top complaints mined from reviews: Value For Money, Hard Feel, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- **When does demand for mint humbugs peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the mint humbugs niche?**
- Listings span £1.13–£24.09; the average listing price is £8.88 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)