---
title: "Mint Crisp — £64K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mint-crisp"
last_updated: "2026-07-31T19:21:02.680Z"
locale: en
meta:
description: "Niche score 47/100 · £64K/yr market · 137K searches/yr · £11.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £64K/yr market · 137K searches/yr · £11.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mint Crisp — £64K/yr Amazon UK Niche (2026) - Flapen"
---
# **mint crisp**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 15Conversion 50Competition 68Returns 100Price range 60Avg price 47Brand share 4Review moat 93Quality gap 63
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****144.32**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£2.17–£34.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.64**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£64K**
£64K/yr · 137K searches
**Growth**
**Bad****-19.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mint crisp is a £64K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mint crisp market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£146K–£175K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#423**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **3%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 90%
**Open market**
**1%**
- Divine61% - Tingo14% - Elizabeth Shaw14% - Cadbury7% - Intergalactic Sweets3% - Nestlé1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -19.9% search growth over the last 90 days.
7K5KSpike '25Holiday '25Spike '26Prime Day '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/mint-crisp/trend)
## **Top mint crisp search terms**
- **divine chocolate**40K/yr-19.0%5.6% conv. - **peppermint crisp**10K/yr-6.5%4.8% conv. - **elizabeth shaw**18K/yr-39.0%5.0% conv. - **peppermint crisp chocolate**8K/yr+28.3%5.3% conv. - **divine dark chocolate**8K/yr-41.8%8.2% conv. - **divine**7K/yr-8.2%0.7% conv. - **fairtrade chocolate**5K/yr-3.9%1.5% conv. - **mint crisp**6K/yr-19.5%3.5% conv. - **elizabeth shaw mints**12K/yr-27.4%8.2% conv. - **mint crisp chocolate**7K/yr-26.4%2.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mint-crisp/search-terms)
## **Top mint crisp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£5K12%£8K16%£10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nestle Peppermint Crisp x 6 packaged by Tingo**Tingo**£13.10**4.5★111 rev](https://www.amazon.co.uk/dp/B0B5DWD1D2) [2**Divine 45% Cocoa Milk Chocolate 90g Bar Fairtrade Milk Chocolate Rich & Smooth Cocoa Ethical Premium Chocolate**Divine**£2.41**4.4★58 rev](https://www.amazon.co.uk/dp/B00126AHI6) [3**Divine 70% Cocoa Dark Chocolate with Mint Crisp 90g Bar Fairtrade Dark Chocolate Crunchy Mint Crisp Pieces Ethical Premium Chocolate**Divine**£2.45**4.3★69 rev](https://www.amazon.co.uk/dp/B07L3W9XZK) [4**Elizabeth Shaw Dark Mint Crisp 162g - Rich dark chocolate and crisp honeycomb is infused with delicious mint oil - Treat - Share - Gift - Birthday**Elizabeth Shaw**£3.42**4.7★277 rev](https://www.amazon.co.uk/dp/B0CJQQL262) [5**Divine 85% Cocoa Dark Chocolate 15 x 90g Bars Fairtrade Dark Chocolate Smooth Rich Flavour Ethical Premium Chocolate**Divine**£33.01**4.4★49 rev](https://www.amazon.co.uk/dp/B07FFQ6L66)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Elizabeth Shaw Dark Chocolate Mint Stars 125g - Dark chocolate with peppermint flavouring and mint-flavoured crunchy sprinkles - Treat - Share - Gift - Christmas**Elizabeth Shaw**£2.89**25 rev10mo ago](https://www.amazon.co.uk/dp/B0CJQNSMBJ) [**Elizabeth Shaw Dark Mint Crisp 162g - Rich dark chocolate and crisp honeycomb is infused with delicious mint oil - Treat - Share - Gift - Birthday**Elizabeth Shaw**£3.42**277 rev1y ago](https://www.amazon.co.uk/dp/B0CJQQL262) [**Divine Dessert Bar 60% Dark Chocolate Bakewell with Cherry & Almond 180g Fairtrade Dark Chocolate Inspired by Classic Cherry Bakewell Ethical Premium Chocolate**Divine**£3.17**93 rev2y ago](https://www.amazon.co.uk/dp/B0CTKD6Q1Q) [**Divine Dessert Bar 38% Milk Chocolate Tiramisu with Coffee & Biscuit 180g Fairtrade Milk Chocolate Italian Inspired Dessert Ethical Premium Chocolate**Divine**£3.34**110 rev2y ago](https://www.amazon.co.uk/dp/B0CTKCY2WQ) [**Divine The Chunky Chocolate Gift Pack 6 x 35g Bars Fairtrade Chocolate Selection Assorted Milk White & Dark Chocolate Flavours Gifting & Sharing Ethical Premium Chocolate**Divine**£7.68**12 rev2y ago](https://www.amazon.co.uk/dp/B0CF6R3QDT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Divine 45% Cocoa Milk Chocolate 90g Bar Fairtrade Milk Chocolate Rich & Smooth Cocoa Ethical Premium Chocolate**Divine**£2.41**4.4★**▲ 103%**](https://www.amazon.co.uk/dp/B00126AHI6) [**Divine 70% Cocoa Dark Chocolate 15 x 90g Bars Fairtrade Dark Chocolate Smooth Rich Flavour Ethical Premium Chocolate**Divine**£33.69**4.1★**▲ 69%**](https://www.amazon.co.uk/dp/B07FFJ6GNX) [**Divine 60% Cocoa Dark Chocolate with Pink Himalayan Salt 90g Bar Fairtrade Dark Chocolate Sweet & Salty Ethical Premium Chocolate**Divine**£2.37**4.0★**▲ 66%**](https://www.amazon.co.uk/dp/B07KYTVVFG) [**Divine Dark Chocolate with Hazelnut Truffle 90g Bar Fairtrade Dark Chocolate Smooth Hazelnut Truffle Filling Ethical Premium Chocolate**Divine**£2.48**4.3★**▲ 39%**](https://www.amazon.co.uk/dp/B07KYTV1WY) [**Divine 70% Cocoa Dark Chocolate with Mint Crisp 90g Bar Fairtrade Dark Chocolate Crunchy Mint Crisp Pieces Ethical Premium Chocolate**Divine**£2.45**4.3★**▲ 38%**](https://www.amazon.co.uk/dp/B07L3W9XZK)
**~~View all trending →~~**
## **What buyers say about mint crisp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**46%
*“Delicious chocolate”*
**Quality-Overall**12%
*“Good quality chocolate”*
**Sweetness**10%
*“Beautiful chocolate”*
**Flavor**6%
*“Nice flavour”*
**Value For Money**4%
*“Good value”*
**Gifting Purpose**3%
*“Gift”*
**Vegan/Organic**2%
*“GOOD VEGAN CHOCOLATE”*
**Ingredients-Overall**2%
*“Amazing tasty mint chocolates with clean ingredients”*
**Crispiness**1%
*“lots of biscuity crunch”*
**Blend/Ratio**1%
*“Lovely mints and plenty in the box”*
### **What buyers complain about **
**Taste-Overall**28%
*“Really unpleasant bitter taste”*
**Value For Money**14%
*“quite expensive”*
**Flavor**9%
*“Not the best flavour”*
**Quality-Overall**5%
*“poor quality”*
**Size-Overall**4%
*“Plus, the size of the bar was bigger than expected so even better value for money”*
**Artificial Sweeteners**3%
*“Sugar too high”*
**Bitter**2%
*“almost bitter aftertaste”*
**Hard Feel**1%
*“Very hard to resist”*
**Stale/Rotten/Spoiled**1%
*“was disappointed with the tastr as the nuts in it tasted stale”*
**Ease Of Use**1%
*“Difficult to keep long”*
## **Common questions**
- **Is mint crisp profitable to sell on Amazon United Kingdom?**
- The niche generates £64K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mint crisp niche?**
- 7 brands and 53 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in mint crisp?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.1%.
- **When does demand for mint crisp peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
- **What does it cost to enter the mint crisp niche?**
- Listings span £2.17–£34.63; the average listing price is £11.64 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.
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