---
title: "Mint Chocolates — £117K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mint-chocolates"
last_updated: "2026-07-31T19:20:19.710Z"
locale: en
meta:
description: "Niche score 33/100 · £117K/yr market · 496K searches/yr · £4.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £117K/yr market · 496K searches/yr · £4.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mint Chocolates — £117K/yr Amazon UK Niche (2026) - Flapen"
---
# **mint chocolates**
**Skip it**
Prices mostly outside the sweet spot ($1.31–$8.16) — this niche doesn't clear our bar today.
Market size 27Growth 20Conversion 66Competition 12Returns 100Price range 0Avg price 11Brand share 6Review moat 48Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,672.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£117K**
£117K/yr · 496K searches
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.01**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.31–£8.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mint chocolates is a £117K/yr Amazon United Kingdom market (496K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mint chocolates market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£241K–£321K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **10%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- After Eight55% - Bendicks17% - by Amazon17% - Lindt7% - Elizabeth Shaw3% - Fry's2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/mint-chocolates/trend)
## **Top mint chocolates search terms**
- **mint chocolate**137K/yr-16.5%3.8% conv. - **after eight mints**107K/yr+6.9%6.9% conv. - **after eight**35K/yr+26.5%7.6% conv. - **after eights**52K/yr-23.5%5.5% conv. - **bendicks bittermints**26K/yr-19.8%9.6% conv. - **chocolate mints**19K/yr-10.9%4.2% conv. - **bendicks**21K/yr-20.0%6.6% conv. - **chocolate mint**10K/yr-11.1%3.1% conv. - **dark mint chocolate**10K/yr-26.6%4.7% conv. - **mint chocolates**15K/yr-24.3%5.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mint-chocolates/search-terms)
## **Top mint chocolates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£18K30%£35K45%£53K60%£70K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**After Eight Dark Mint Chocolate Box - Individually Wrapped Dark Chocolate Thins - 300g**After Eight**£2.27**4.6★11,104 rev](https://www.amazon.co.uk/dp/B003TCPTIY) [2**by Amazon Dark Chocolate Mint Thins 180g**by Amazon**£1.48**4.3★267 rev](https://www.amazon.co.uk/dp/B0FCFXDTWR) [3**Bendicks Dark Chocolate Mint Collection 200 g (Pack of 1)**Bendicks**£4.10**4.6★968 rev](https://www.amazon.co.uk/dp/B003SXOYDA) [4**Bendicks Dark Chocolate Coated Bittermints Double the Indulgence of Bittermints Kosher & Vegan Friendly 400 g (Pack of 1)**Bendicks**£8.16**4.6★623 rev](https://www.amazon.co.uk/dp/B00D4SBQTY) [5**After Eight Mint Chocolate Collection Box | 199g of Assorted Dark & Milk Chocolates with Peppermint Fondant | Elegant Gift for Sharing Christmas & After-Dinner Moments**After Eight**£5.26**4.4★91 rev](https://www.amazon.co.uk/dp/B0C43382WY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Dark Chocolate Mint Thins 180g**by Amazon**£1.48**267 rev6mo ago](https://www.amazon.co.uk/dp/B0FCFXDTWR) [**Elizabeth Shaw Dark Mint Crisp 162g - Rich dark chocolate and crisp honeycomb is infused with delicious mint oil - Treat - Share - Gift - Birthday**Elizabeth Shaw**£3.42**277 rev1y ago](https://www.amazon.co.uk/dp/B0CJQQL262) [**Lindt Lindor Dark Mint Chocolate Truffles 200g Box (Approx. 16 Balls) Smooth Filling Gift Birthday Congratulations Treat**Lindt**£4.27**315 rev2y ago](https://www.amazon.co.uk/dp/B0D6GYHK9Q) [**After Eight Mint Chocolate Collection Box | 199g of Assorted Dark & Milk Chocolates with Peppermint Fondant | Elegant Gift for Sharing Christmas & After-Dinner Moments**After Eight**£5.26**91 rev3y ago](https://www.amazon.co.uk/dp/B0C43382WY) [**Frys Peppermint Cream Bars Rich Dark Chocolate with Smooth Mint Fondant Centre Gifting Treat 3 × 49 g (Pack of 1)**Fry's**£1.31**598 rev9y ago](https://www.amazon.co.uk/dp/B06XZMYPNW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Frys Peppermint Cream Bars Rich Dark Chocolate with Smooth Mint Fondant Centre Gifting Treat 3 × 49 g (Pack of 1)**Fry's**£1.31**4.6★**▲ 493%**](https://www.amazon.co.uk/dp/B06XZMYPNW) [**by Amazon Dark Chocolate Mint Thins 180g**by Amazon**£1.48**4.3★**▲ 177%**](https://www.amazon.co.uk/dp/B0FCFXDTWR) [**After Eight Carton 300g**After Eight**£7.43**4.2★**— 9%**](https://www.amazon.co.uk/dp/B00WUEZUFO) [**Lindt Lindor Dark Mint Chocolate Truffles 200g Box (Approx. 16 Balls) Smooth Filling Gift Birthday Congratulations Treat**Lindt**£4.27**4.5★**— 7%**](https://www.amazon.co.uk/dp/B0D6GYHK9Q) [**After Eight Dark Mint Chocolate Box - Individually Wrapped Dark Chocolate Thins - 300g**After Eight**£2.27**4.6★**— 3%**](https://www.amazon.co.uk/dp/B003TCPTIY)
**~~View all trending →~~**
## **What buyers say about mint chocolates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**42%
*“Absolutely delicious”*
**Value For Money**21%
*“Good price”*
**Flavor**5%
*“it really shows in the flavour”*
**Thickness**5%
*“Great value thicker chocolate”*
**Sweetness**5%
*“Nice chocolate for the sweet tooth lovers”*
**Quality-Overall**4%
*“IMO much better than the well know >8 brand and much cheaper”*
**Freshness**2%
*“nice and fresh too”*
**Advertised Vs Actual Product**2%
*“Appearance as expected”*
**Blend/Ratio**1%
*“Chocolate and Mint fondant, a perfect combination”*
**Gifting Purpose**1%
*“Nice gift”*
### **What buyers complain about **
**Taste-Overall**27%
*“Weird after taste”*
**Quality-Overall**8%
*“Cheap”*
**Storage Temperature**7%
*“Melts together”*
**Flavor**7%
*“not much mint flavour”*
**Value For Money**6%
*“they are becoming really expensive”*
**Stale/Rotten/Spoiled**5%
*“Fresh is disgusting”*
**Thickness**4%
*“one to the point where the thin was just a chocolate shell”*
**Chunk/Clump/Collection**2%
*“Terrible, all stuck together favour not great”*
**Sweetness**1%
*“Too sweet too”*
**Sour**1%
*“Why would you want your mints to taste sour”*
## **Common questions**
- **Is mint chocolates profitable to sell on Amazon United Kingdom?**
- The niche generates £117K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the mint chocolates niche?**
- 6 brands and 61 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in mint chocolates?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Storage Temperature. The return rate is 0.0%.
- **When does demand for mint chocolates peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.3× the quietest.
- **What does it cost to enter the mint chocolates niche?**
- Listings span £1.31–£8.16; the average listing price is £4.01 (sweet spot $15–$100). The average incumbent carries 1,673 reviews — the moat a new listing must climb.
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