---
title: "Mint Baileys — £101K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mint-baileys"
last_updated: "2026-07-31T20:14:50.639Z"
locale: en
meta:
description: "Niche score 36/100 · £101K/yr market · 232K searches/yr · £15.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £101K/yr market · 232K searches/yr · £15.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mint Baileys — £101K/yr Amazon UK Niche (2026) - Flapen"
---
# **mint baileys**
**Skip it**
Soft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 0Conversion 35Competition 45Returns 98Price range 64Avg price 76Brand share 8Review moat 46Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.46**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.62–£33.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,863.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£101K**
£101K/yr · 232K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-50.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mint baileys is a £101K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mint baileys market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£155K–£193K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#437**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**80**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**5%**
- Baileys79% - Lir5% - Hotel Chocolat5% - BEAMS INTERNATIONAL3% - Tassimo2% - PVL Trade2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -50.4% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/mint-baileys/trend)
## **Top mint baileys search terms**
- **baileys mint**12K/yr-23.5%0.7% conv. - **baileys coffee**11K/yr-32.6%3.2% conv. - **mint baileys**31K/yr-35.4%0.7% conv. - **terrys chocolate orange baileys**75K/yr-77.7%1.7% conv. - **baileys salted caramel**10K/yr-54.4%7.4% conv. - **salted caramel baileys**8K/yr-54.6%10.9% conv. - **mint baileys irish cream**6K/yr-1.5%1.0% conv. - **baileys terrys chocolate orange**53K/yr-72.4%3.4% conv. - **baileys salted caramel 1l**4K/yr-34.6%5.1% conv. - **baileys espresso cream liqueur**3K/yr-46.2%10.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mint-baileys/search-terms)
## **Top mint baileys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£10K15%£15K20%£20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baileys Salted Caramel Liqueur | 17% vol | 50cl | Blend of Irish Cream | Salted Caramel Flavour & Irish Whiskey | Mix in Cocktails or Enjoy Over Ice**Baileys**£9.91**4.7★1,351 rev](https://www.amazon.co.uk/dp/B0C6QS8YTN) [2**Baileys Espresso Creme Liqueur | 17% vol | 50cl | Coffee Liqueur | Taste of Fresh Columbian Ground Coffee | Enjoy in an Espresso Martini**Baileys**£11.23**4.7★3,561 rev](https://www.amazon.co.uk/dp/B0C6QR78T3) [3**Baileys x Terrys Chocolate Orange Irish Cream Liqueur | 17% vol | 50cl | Rich Chocolate & Hint of Orange Flavours | Enjoy Over Ice or in Cocktails**Baileys**£11.85**4.6★432 rev](https://www.amazon.co.uk/dp/B0FM4D6T6W) [4**Baileys Original Irish Cream Liqueur | 17% vol | 1L | Fine Irish Whiskey & Dairy Cream | Rich Chocolate & Vanilla Flavours | Great Over Ice or in Cocktails**Baileys**£11.06**4.8★16,623 rev](https://www.amazon.co.uk/dp/B0049NYI7K) [5**Baileys Chocolate Liqueur | 15.7% vol | 50cl | Real Belgian Chocolate | Award-Winning | Great Over Ice or in Cocktails**Baileys**£10.12**4.8★795 rev](https://www.amazon.co.uk/dp/B0D9YC3ZFP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baileys - Mint Chocolate Cream Liqueur 100cl 17% ABV (1 Litre)**Baileys**£33.78**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GRJPNZ4V) [**Baileys White Chocolate Flavour with Raspberry Liqueur | 17% vol | 50cl | Blend of Irish Cream | White Chocolate Flavour & Sweet Tartness of Raspberries | Enjoy Over Ice or in Cocktails**Baileys**£9.66**103 rev5mo ago](https://www.amazon.co.uk/dp/B0G91WFX4T) [**Baileys Salted Caramel Liqueur | Mix in Cocktails Or Pour Over Coffee | 17% vol | 1L | Blend Of Irish Cream | Must Have at Christmas Parties**Baileys**£27.98**1 rev8mo ago](https://www.amazon.co.uk/dp/B0FZD96NC4) [**Baileys Gift Set - Original Irish Cream Liqueur Chocolate Toffee Popcorn x3 Alcohol Miniatures 5cl Bottles - Birthday Alcohol Gift Sets for Women Men Mum Gifts for Birthday**BEAMS INTERNATIONAL**£9.14**81 rev10mo ago](https://www.amazon.co.uk/dp/B0FR9VK6KD) [**Baileys x Terrys Chocolate Orange Irish Cream Liqueur | 17% vol | 50cl | Rich Chocolate & Hint of Orange Flavours | Enjoy Over Ice or in Cocktails**Baileys**£11.85**432 rev10mo ago](https://www.amazon.co.uk/dp/B0FM4D6T6W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baileys White Chocolate Flavour with Raspberry Liqueur | 17% vol | 50cl | Blend of Irish Cream | White Chocolate Flavour & Sweet Tartness of Raspberries | Enjoy Over Ice or in Cocktails**Baileys**£9.66**4.6★**▲ 1000%**](https://www.amazon.co.uk/dp/B0G91WFX4T) [**Krupnik Salted Caramel Liqueur - Sweet and Salty Polish Creamy Liqueur Crafted from Cream Milk and Vodka - Creamy Texture Caramel and a Touch of Salt Perfect for Coffee and Desserts 16% ABV 50cl**ORIGINAL Krupnik**£7.55**4.7★**▲ 1000%**](https://www.amazon.co.uk/dp/B07P7T88VZ) [**White Coffee Baileys Chocolate Irish Cream Ground 10oz**White Coffee**£25.46**4.5★**▲ 1000%**](https://www.amazon.co.uk/dp/B0CW2T8D18) [**Baileys - Mint Chocolate Cream Liqueur 100cl 17% ABV (1 Litre)**Baileys**£33.78**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GRJPNZ4V) [**Baileys Salted Caramel Liqueur | Mix in Cocktails Or Pour Over Coffee | 17% vol | 1L | Blend Of Irish Cream | Must Have at Christmas Parties**Baileys**£27.98**5.0★**▲ 900%**](https://www.amazon.co.uk/dp/B0FZD96NC4)
**~~View all trending →~~**
## **What buyers say about mint baileys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Absolutely delicious”*
**Value For Money**21%
*“Good value for money”*
**Alcohol Flavor**9%
*“A pleasure to drink”*
**Flavor**9%
*“Great flavour”*
**Gifting Purpose**9%
*“Christmas present”*
**Quality-Overall**5%
*“No complaints”*
**Advertised Vs Actual Product**4%
*“As listed”*
**Sweetness**2%
*“Sweet, nice”*
**Blend/Ratio**2%
*“I mix mine in good coffee”*
**Size-Overall**2%
*“great size”*
### **What buyers complain about **
**Value For Money**28%
*“A bit more expensive than others”*
**Taste-Overall**21%
*“once the drink is made its really artificial tasting”*
**Durability**8%
*“just cracked this bottle tonight really nice drink”*
**Sweetness**6%
*“Too sweet”*
**Size-Overall**3%
*“Larger than expected”*
**Alcohol Content**3%
*“As you can see from the photo the plant pot is not over 18 nor could it sign for the alcohol”*
**Quality-Overall**3%
*“not as good as the original”*
**Product Condition**3%
*“Obvs great and already used”*
**Artificial Sweeteners**2%
*“it felt slightly artificial rather than indulgent”*
**Dilute/Watery**1%
*“.also consistency was viscous”*
## **Common questions**
- **Is mint baileys profitable to sell on Amazon United Kingdom?**
- The niche generates £101K/yr across 25 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -50.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the mint baileys niche?**
- 10 brands and 80 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in mint baileys?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Durability. The return rate is 0.4%.
- **When does demand for mint baileys peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 11.4× the quietest.
- **What does it cost to enter the mint baileys niche?**
- Listings span £4.62–£33.78; the average listing price is £15.46 (sweet spot $15–$100). The average incumbent carries 1,863 reviews — the moat a new listing must climb.
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