[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-mini-gingerbread-men-biscuits":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":179,"baselines":215,"demand":220,"seasonality":462,"brandShare":475,"products":492,"feedback":536,"searchTerms":579,"related":598,"lastUpdated":165},"c2fe3c4c-334b-4799-80c1-4315d9ebc631","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":150,"avgRating":151,"avgReviewCount":152,"avgPrice":153,"priceMin":154,"priceMax":155,"productCount":156,"unitsSoldMax":157,"sponsoredPct":158,"returnRate":159,"successfulLaunches360":159,"newProducts360":160,"amazonNicheId":138,"title":161,"slug":162,"href":163,"leafCategoryName":164,"scrapedAt":165,"brandCount":156,"brandCountYearAgo":166,"sellerCount":167,"signals":168,"avgBsr":170,"pageQuality":159,"unitsSoldMin":171,"unitsSoldAvgMin":172,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":176,"avgSellerAgeDays":177,"top20ClickShare":150,"top20BrandShare":150,"primePct":150,"oosRate":178},54659,32811,1.4213,-0.3346,0.163,1,4.5,77,10.22,1.15,17.69,5,3000,0.4,0,2,"mini gingerbread men biscuits","mini-gingerbread-men-biscuits","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fmini-gingerbread-men-biscuits","Baby Foods","2026-07-23T19:04:16.429178+00:00",6,15,[169],"low_review_barrier",102,2500,100,250,25550,30660,48,178,0.2024,{"score":180,"verdict":181,"components":182},35,"skip",[183,188,191,195,197,199,202,207,209,211],{"key":184,"score":185,"weight":186,"raw":187},"marketSize",14,0.15,54658.53,{"key":189,"score":190,"weight":186,"raw":148},"growth",8,{"key":192,"score":193,"weight":194,"raw":149},"conversion",98,0.1,{"key":196,"score":159,"weight":186,"raw":150},"competition",{"key":198,"score":159,"weight":194,"raw":150},"brandShare",{"key":200,"score":201,"weight":194,"raw":151},"qualityGap",42,{"key":203,"score":204,"weight":205,"raw":206},"reviewMoat",96,0.05,77.2,{"key":208,"score":172,"weight":194,"raw":159},"returns",{"key":210,"score":180,"weight":205,"raw":153},"avgPrice",{"key":212,"score":213,"weight":205,"raw":214},"priceRange",16,0.16263603385731565,{"avgRating":216,"medianPrice":217,"medianReturnRate":218,"nichesTracked":219},4.36,12.12,0.0064,27606,{"points":221,"droppedPartialWeek":461},[222,225,228,231,234,237,240,243,246,249,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,295,298,301,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,419,422,425,428,431,433,435,438,441,444,446,448,450,452,455,457,459],{"week":223,"volume":224},"2024-12-15",4421,{"week":226,"volume":227},"2024-12-22",4107,{"week":229,"volume":230},"2024-12-29",942,{"week":232,"volume":233},"2025-01-05",293,{"week":235,"volume":236},"2025-01-12",208,{"week":238,"volume":239},"2025-01-19",174,{"week":241,"volume":242},"2025-01-26",211,{"week":244,"volume":245},"2025-02-02",138,{"week":247,"volume":248},"2025-02-09",141,{"week":250,"volume":245},"2025-02-16",{"week":252,"volume":253},"2025-02-23",183,{"week":255,"volume":256},"2025-03-02",186,{"week":258,"volume":259},"2025-03-09",142,{"week":261,"volume":262},"2025-03-16",160,{"week":264,"volume":265},"2025-03-23",152,{"week":267,"volume":268},"2025-03-30",122,{"week":270,"volume":271},"2025-04-06",78,{"week":273,"volume":274},"2025-04-13",95,{"week":276,"volume":277},"2025-04-20",113,{"week":279,"volume":280},"2025-04-27",105,{"week":282,"volume":283},"2025-05-04",106,{"week":285,"volume":286},"2025-05-11",92,{"week":288,"volume":289},"2025-05-18",112,{"week":291,"volume":292},"2025-05-25",111,{"week":294,"volume":292},"2025-06-01",{"week":296,"volume":297},"2025-06-08",115,{"week":299,"volume":300},"2025-06-15",188,{"week":302,"volume":152},"2025-06-22",{"week":304,"volume":305},"2025-06-29",101,{"week":307,"volume":308},"2025-07-06",93,{"week":310,"volume":311},"2025-07-13",153,{"week":313,"volume":314},"2025-07-20",156,{"week":316,"volume":317},"2025-07-27",124,{"week":319,"volume":320},"2025-08-03",125,{"week":322,"volume":323},"2025-08-10",136,{"week":325,"volume":326},"2025-08-17",143,{"week":328,"volume":329},"2025-08-24",240,{"week":331,"volume":332},"2025-08-31",263,{"week":334,"volume":335},"2025-09-07",389,{"week":337,"volume":338},"2025-09-14",343,{"week":340,"volume":341},"2025-09-21",532,{"week":343,"volume":344},"2025-09-28",499,{"week":346,"volume":347},"2025-10-05",569,{"week":349,"volume":350},"2025-10-12",683,{"week":352,"volume":353},"2025-10-19",788,{"week":355,"volume":356},"2025-10-26",757,{"week":358,"volume":359},"2025-11-02",1046,{"week":361,"volume":362},"2025-11-09",1920,{"week":364,"volume":365},"2025-11-16",2674,{"week":367,"volume":368},"2025-11-23",3587,{"week":370,"volume":371},"2025-11-30",3852,{"week":373,"volume":374},"2025-12-07",4728,{"week":376,"volume":377},"2025-12-14",3803,{"week":379,"volume":380},"2025-12-21",3389,{"week":382,"volume":383},"2025-12-28",1360,{"week":385,"volume":386},"2026-01-04",475,{"week":388,"volume":389},"2026-01-11",351,{"week":391,"volume":392},"2026-01-18",253,{"week":394,"volume":395},"2026-01-25",189,{"week":397,"volume":398},"2026-02-01",205,{"week":400,"volume":401},"2026-02-08",181,{"week":403,"volume":404},"2026-02-15",182,{"week":406,"volume":407},"2026-02-22",184,{"week":409,"volume":410},"2026-03-01",146,{"week":412,"volume":413},"2026-03-08",144,{"week":415,"volume":416},"2026-03-15",104,{"week":418,"volume":320},"2026-03-22",{"week":420,"volume":421},"2026-03-29",110,{"week":423,"volume":424},"2026-04-05",80,{"week":426,"volume":427},"2026-04-12",65,{"week":429,"volume":430},"2026-04-19",84,{"week":432,"volume":286},"2026-04-26",{"week":434,"volume":286},"2026-05-03",{"week":436,"volume":437},"2026-05-10",97,{"week":439,"volume":440},"2026-05-17",121,{"week":442,"volume":443},"2026-05-24",88,{"week":445,"volume":170},"2026-05-31",{"week":447,"volume":424},"2026-06-07",{"week":449,"volume":271},"2026-06-14",{"week":451,"volume":443},"2026-06-21",{"week":453,"volume":454},"2026-06-28",67,{"week":456,"volume":172},"2026-07-05",{"week":458,"volume":172},"2026-07-12",{"week":460,"volume":286},"2026-07-19",false,[463,464,465,466,467,468,469,470,471,472,473,474],0.45645724434398277,0.28650426850188704,0.2358150517669378,0.15088094613412986,0.1734848331954227,0.17047098158725035,0.19810692445861675,0.3075258834688894,0.7471997416698621,1.1854326020706776,4.434543583119741,5.509697471190135,{"top":476,"otherBrandCount":159,"otherClickShare":159},[477,480,483,486,489],{"brand":478,"clickShare":479},"McVitie's",0.6708,{"brand":481,"clickShare":482},"Zamfoods",0.1721,{"brand":484,"clickShare":485},"Hill Biscuits",0.0748,{"brand":487,"clickShare":488},"Organix",0.0424,{"brand":490,"clickShare":491},"Oerich",0.0399,[493,501,509,518,528],{"asin":494,"title":495,"brand":478,"imageUrl":496,"price":154,"rating":151,"reviews":497,"clickShare90":479,"clickShare360":498,"launchDate":499,"amazonUrl":500},"B07Z6VJ7P5","Mcvities Mini Gingerbread Men (Pack of 6)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518dfQsacfL.jpg",237,0.5887,"2019-10-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07Z6VJ7P5",{"asin":502,"title":503,"brand":481,"imageUrl":504,"price":505,"rating":151,"reviews":160,"clickShare90":482,"clickShare360":506,"launchDate":507,"amazonUrl":508},"B0GZYDN9QC","Multipack Mini Gingerbread Men Biscuits 19g x 24 bags Christmas Snack Treat By Zamfoods Lunch box kids lover","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51uE+o7lvqL.jpg",10.18,0.0207,"2026-05-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GZYDN9QC",{"asin":510,"title":511,"brand":484,"imageUrl":512,"price":155,"rating":513,"reviews":514,"clickShare90":485,"clickShare360":515,"launchDate":516,"amazonUrl":517},"B07QF2NNL4","Hill Biscuits Gingerbread Men Mini Packs - 80x30g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51tB4PMudiL.jpg",4.7,135,0.2736,"2019-07-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07QF2NNL4",{"asin":519,"title":520,"brand":487,"imageUrl":521,"price":522,"rating":523,"reviews":524,"clickShare90":488,"clickShare360":525,"launchDate":526,"amazonUrl":527},"B0CJ9NCZHW","Organix Mini Gingerbread Men Organic Toddler Snack Biscuits Multipack No Added Sugar 5 x 20 g Packs Per Box (4 Boxes Total)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51FL-6PH-fL.jpg",9,4.3,12,0.0907,"2023-09-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CJ9NCZHW",{"asin":529,"title":530,"brand":490,"imageUrl":531,"price":532,"rating":159,"reviews":159,"clickShare90":491,"clickShare360":533,"launchDate":534,"amazonUrl":535},"B0FV3FP1N7","Gingerbread Bundle With Mini Gingerbread Men (3 Pack) By Oerich Gift","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51pBDoE7tEL.jpg",13.1,0.0263,"2025-10-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FV3FP1N7",{"love":537,"hate":572,"returnReasons":578},[538,544,550,555,559,563,567],{"topic":539,"percentOfMentions":540,"verbatims":541},"Crispiness",0.25,[542,543],"crispy forms","Yummy and crunchy ginger biscuits",{"topic":545,"percentOfMentions":546,"verbatims":547},"Value For Money",0.2,[548,549],"Excellent value","Value for money",{"topic":551,"percentOfMentions":186,"verbatims":552},"Taste-Overall",[553,554],"Excellent tasting gingerbread","A delightful indulgence free from worry, weaving a tapestry of taste and temperance",{"topic":556,"percentOfMentions":194,"verbatims":557},"Size-Overall",[558],"Also a nice size to use as cupcake toppers",{"topic":560,"percentOfMentions":194,"verbatims":561},"Nutritional Content",[562],"I order these regularly because they're a big hit with the kids, useful snacks, and relatively low calorie given how filling they are",{"topic":564,"percentOfMentions":205,"verbatims":565},"Flavor",[566],"A merry collection of gingerbread companions, FIBRE-RICH, LIGHT, and wonderfully HEALTHY",{"topic":568,"percentOfMentions":205,"verbatims":569},"Sweetness",[570,571],"A sigh of sweetness","Though they tempt with sweetness",[573],{"topic":574,"percentOfMentions":575,"verbatims":576},"Quality-Overall",0.5,[577],"it's making us question our loyalty to the brand - I can't afford to waste money like this",[],[580,584,589,594],{"term":161,"volume":581,"growthQoq":582,"conversionRate":583},14174,-0.1608,0.1839,{"term":585,"volume":586,"growthQoq":587,"conversionRate":588},"gingerbread men biscuits",7354,-0.4766,0.0964,{"term":590,"volume":591,"growthQoq":592,"conversionRate":593},"mini gingerbread men",6731,-0.4178,0.1806,{"term":595,"volume":596,"growthQoq":597,"conversionRate":159},"gingerbread cookies",4552,-0.3395,[599,606,611,617,622,628],{"title":600,"href":601,"score":602,"verdict":603,"marketSize":604,"growth90":605},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":607,"href":608,"score":602,"verdict":603,"marketSize":609,"growth90":610},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":612,"href":613,"score":602,"verdict":614,"marketSize":615,"growth90":616},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":618,"href":619,"score":602,"verdict":614,"marketSize":620,"growth90":621},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":623,"href":624,"score":625,"verdict":614,"marketSize":626,"growth90":627},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":629,"href":630,"score":625,"verdict":614,"marketSize":631,"growth90":632},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]