---
title: "Trend — mincemeat - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mincemeat/trend"
last_updated: "2026-07-31T20:18:29.056Z"
locale: en
meta:
  description: "Niche score 50/100 · £1.7M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £1.7M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mincemeat - Flapen"
---

# **mincemeat**

**Worth a look**

Shows searches that convert (30.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 90Growth 17Conversion 100Competition 38Returns 100Price range 0Avg price 14Brand share 0Review moat 58Quality gap 43

**Conversion**

**Incredible****30.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.7M**

£1.7M/yr · 1.1M searches

**Review moat**

**Good****1,183.58**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-16.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.87**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£2.59–£7.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100