---
title: "Mince Pies — £11K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mince-pies"
last_updated: "2026-07-31T19:27:47.681Z"
locale: en
meta:
description: "Niche score 31/100 · £11K/yr market · 142K searches/yr · £5.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £11K/yr market · 142K searches/yr · £5.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mince Pies — £11K/yr Amazon UK Niche (2026) - Flapen"
---
# **mince pies**
**Skip it**
Soft demand (-60.6% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 18Competition 11Returns 100Price range 34Avg price 15Brand share 34Review moat 88Quality gap 73
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****234.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£1.46–£21.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£5.56**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£11K**
£11K/yr · 142K searches
**Growth**
**Bad****-60.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, mince pies is a £11K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mince pies market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£167K–£222K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **0%**
- **Out of stock**
- **74.5%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**10%**
- Culpitt48% - Dickson12% - Pukka Yayınları10% - Morrisons8% - evelay6% - Amamitrade5% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -60.6% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 64.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/mince-pies/trend)
## **Top mince pies search terms**
- **mince pies**125K/yr-68.2%1.1% conv. - **mince pie**10K/yr-22.6%7.9% conv. - **mince pies christmas**7K/yr-17.7%0.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mince-pies/search-terms)
## **Top mince pies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£2K30%£3K45%£5K60%£7K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Culpitt Christmas Mince Pie Boxes | 5 Pack | Red & Gold Christmas Display Boxes With See Through Window Strong Gift Boxes For The Festive Holidays Storage Protection | 235mm x 75mm x 50mm - 5 Pack**Culpitt**£5.13**4.6★61 rev](https://www.amazon.co.uk/dp/B0DJPRYDSJ) [2**Dickson Mince Beef & Onion Pie 730 g**Dickson**£5.04**4.3★36 rev](https://www.amazon.co.uk/dp/B08Y712YX3) [3**Pukka Minced Beef & Onion Pie 215g**Pukka Yayınları**£2.26**4.4★235 rev](https://www.amazon.co.uk/dp/B09XF1ZQ91) [4**evelay 12 x Mince Pie Box Christmas Double Stack Boxes Hold 3 or 6 Cakes (pack of 12)**evelay**£10.72**4.6★49 rev](https://www.amazon.co.uk/dp/B08MTXWZDY) [5**Morrisons 6 Bramley Apple Pies**Morrisons**£1.46**4.3★817 rev](https://www.amazon.co.uk/dp/B07SVSBN97)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Culpitt Christmas Mince Pie Boxes | 5 Pack | Red & Gold Christmas Display Boxes With See Through Window Strong Gift Boxes For The Festive Holidays Storage Protection | 235mm x 75mm x 50mm - 5 Pack**Culpitt**£5.13**61 rev1y ago](https://www.amazon.co.uk/dp/B0DJPRYDSJ) [**Food Hamper - Premium Festive Treats Hamper For Couples Friends Family - With Mulled Wine Bottle Mince pie Assorted Chocolate Ginger Biscuits and Nuts - For Men Women Sharing**Amamitrade**£21.85**46 rev3y ago](https://www.amazon.co.uk/dp/B0BNL8YVJY) [**Pukka Minced Beef & Onion Pie 215g**Pukka Yayınları**£2.26**235 rev4y ago](https://www.amazon.co.uk/dp/B09XF1ZQ91) [**Bells Chicken Curry Pies 2 each**BELL'S**£1.93**121 rev5y ago](https://www.amazon.co.uk/dp/B08YDM3FGT) [**Dickson Mince Beef & Onion Pie 730 g**Dickson**£5.04**36 rev5y ago](https://www.amazon.co.uk/dp/B08Y712YX3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bells Chicken Curry Pies 2 each**BELL'S**£1.93**4.0★**▲ 231%**](https://www.amazon.co.uk/dp/B08YDM3FGT) [**Dickson Mince Beef & Onion Pie 730 g**Dickson**£5.04**4.3★**▲ 146%**](https://www.amazon.co.uk/dp/B08Y712YX3) [**Morrisons Melton Mowbray Snack Pork Pies 2 x 75g**Morrisons**£2.14**4.2★**▲ 84%**](https://www.amazon.co.uk/dp/B01F5OJR3G) [**Culpitt Christmas Mince Pie Boxes | 5 Pack | Red & Gold Christmas Display Boxes With See Through Window Strong Gift Boxes For The Festive Holidays Storage Protection | 235mm x 75mm x 50mm - 5 Pack**Culpitt**£5.13**4.6★**▲ 70%**](https://www.amazon.co.uk/dp/B0DJPRYDSJ) [**Pukka Minced Beef & Onion Pie 215g**Pukka Yayınları**£2.26**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B09XF1ZQ91)
**~~View all trending →~~**
## **What buyers say about mince pies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Good price”*
**Taste-Overall**22%
*“The beef and onion pies were absolutely delicious”*
**Quality-Overall**19%
*“Quality product so tasty”*
**Ease Of Use**14%
*“Easy”*
**Flavor**4%
*“Very tasty”*
**Locally Manufactured**3%
*“They are made locally”*
**Nutritional Content**3%
*“Great Food”*
**Advertised Vs Actual Product**3%
*“Exactly what I ordered”*
**Gifting Purpose**1%
*“These were a gift”*
**Freshness**1%
*“Fresh & tasty pies”*
### **What buyers complain about **
**Quality-Overall**37%
*“they are just a solid, cheap pie”*
**Moist/Dry**20%
*“Very little meat base pastry too moist not a good buy”*
**Size-Overall**10%
*“3 tiny flat”*
**Taste-Overall**10%
*“It tastes of nothing”*
**Ease Of Use**7%
*“Cannot open the tin”*
**Dilute/Watery**7%
*“slightly runny, too much sauce”*
**Weight Heavy**3%
*“as it they are quite heavy”*
**Value For Money**3%
*“Recent price hike has cost it 1 star”*
**Crispiness**3%
*“a thin crispy layer on top”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is mince pies profitable to sell on Amazon United Kingdom?**
- The niche generates £11K/yr across 10 tracked products. 90-day search growth is -60.6%. Flapen's verdict: Skip it (31/100).
- **How competitive is the mince pies niche?**
- 9 brands and 19 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in mince pies?**
- Top complaints mined from reviews: Quality-Overall, Moist/Dry, Size-Overall. The return rate is 0.0%.
- **When does demand for mince pies peak?**
- Demand peaks in Nov–Dec; the busiest month runs 64.0× the quietest.
- **What does it cost to enter the mince pies niche?**
- Listings span £1.46–£21.85; the average listing price is £5.56 (sweet spot $15–$100). The average incumbent carries 235 reviews — the moat a new listing must climb.
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