---
title: "Milo — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/milo"
last_updated: "2026-07-31T19:19:57.897Z"
locale: en
meta:
description: "Niche score 35/100 · £56K/yr market · 28K searches/yr · £12.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £56K/yr market · 28K searches/yr · £12.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Milo — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **milo**
**Skip it**
Soft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 0Conversion 97Competition 9Returns 100Price range 46Avg price 56Brand share 7Review moat 47Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.78**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,829.25**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£7.24–£21.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£56K**
£56K/yr · 28K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-50.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, milo is a £56K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **milo market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£38K–£51K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Clipper Natural, Fair & Delicious71% - Cadbury10% - Blue Diamond Almonds8% - SuperfoodUK5% - Sachet n sticks4% - GALAXY3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -50.4% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/milo/trend)
## **Top milo search terms**
- **clipper hot chocolate**16K/yr-47.0%13.2% conv. - **hot chocolate 1kg**7K/yr-61.4%9.7% conv. - **hot chocolate bulk**4K/yr-47.0%0.9% conv. - **clipper hot chocolate 1kg**1K/yr-45.4%28.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/milo/search-terms)
## **Top milo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£8K30%£17K45%£25K60%£33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clipper Instant Hot Chocolate Powder 1kg Hot Chocolate**Clipper Natural, Fair & Delicious**£10.83**4.6★2,325 rev](https://www.amazon.co.uk/dp/B00B8VVAXG) [2**Cadbury Hot Chocolate 1 kg (Packaging may vary)**Cadbury**£7.24**4.7★3,914 rev](https://www.amazon.co.uk/dp/B003EJEXMA) [3**Clipper Fairtrade Instant Hot Chocolate 350 g**Blue Diamond Almonds**£7.40**4.3★83 rev](https://www.amazon.co.uk/dp/B00CP3WL8O) [4**Clipper Instant Hot Chocolate 6X 350g Tubs (2.1kg) | Bulk Buy for Home & Office | Eco-Conscious Fairtrade | Add Water Hot Chocolate | Luxury Drinking Chocolate**Clipper Natural, Fair & Delicious**£21.68**4.6★2,325 rev](https://www.amazon.co.uk/dp/B00B8VVB1C) [5**Clipper Super Cosy Drinking Hot Chocolate Powder 6 x 250g Tubs (1.5kg)**Clipper Natural, Fair & Delicious**£21.51**4.6★2,325 rev](https://www.amazon.co.uk/dp/B07RLDBNGN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clipper Super Cosy Fairtrade Drinking Chocolate 250g Organic Hot Chocolate Powder Natural Ingredients Vegan & Gluten Free Rich & Luxurious Cocoa Drink (Pack of 2) from SuperfoodUK**SuperfoodUK**£11.64**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GMKQ3NCB) [**Clipper Fairtrade Hot Chocolate Sachets 28 g Pack of 20**Sachet n sticks**£12.54**8 rev1y ago](https://www.amazon.co.uk/dp/B0DMFF9DWP) [**Clipper Super Cosy Drinking Hot Chocolate Powder 6 x 250g Tubs (1.5kg)**Clipper Natural, Fair & Delicious**£21.51**2,325 rev12y ago](https://www.amazon.co.uk/dp/B07RLDBNGN) [**Clipper Fairtrade Instant Hot Chocolate 350 g**Blue Diamond Almonds**£7.40**83 rev13y ago](https://www.amazon.co.uk/dp/B00CP3WL8O) [**Clipper Instant Hot Chocolate 6X 350g Tubs (2.1kg) | Bulk Buy for Home & Office | Eco-Conscious Fairtrade | Add Water Hot Chocolate | Luxury Drinking Chocolate**Clipper Natural, Fair & Delicious**£21.68**2,325 rev13y ago](https://www.amazon.co.uk/dp/B00B8VVB1C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clipper Super Cosy Fairtrade Drinking Chocolate 250g Organic Hot Chocolate Powder Natural Ingredients Vegan & Gluten Free Rich & Luxurious Cocoa Drink (Pack of 2) from SuperfoodUK**SuperfoodUK**£11.64**4.2★**▲ 244%**](https://www.amazon.co.uk/dp/B0GMKQ3NCB) [**Clipper Instant Hot Chocolate Powder 1kg Hot Chocolate**Clipper Natural, Fair & Delicious**£10.83**4.6★**— 10%**](https://www.amazon.co.uk/dp/B00B8VVAXG) [**Clipper Fairtrade Hot Chocolate Sachets 28 g Pack of 20**Sachet n sticks**£12.54**4.5★**— 3%**](https://www.amazon.co.uk/dp/B0DMFF9DWP) [**Clipper Fairtrade Instant Hot Chocolate 350 g**Blue Diamond Almonds**£7.40**4.3★**▼ 13%**](https://www.amazon.co.uk/dp/B00CP3WL8O) [**Cadbury Hot Chocolate 1 kg (Packaging may vary)**Cadbury**£7.24**4.7★**▼ 18%**](https://www.amazon.co.uk/dp/B003EJEXMA)
**~~View all trending →~~**
## **What buyers say about milo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“tastes as good as any that do”*
**Value For Money**25%
*“Great deal”*
**Quality-Overall**9%
*“Really good quality, tasty hot chocolate, makes great drinks, milkshakes and good in cookies and cakes”*
**Sweetness**4%
*“Love this hot chocolate as its nice and creamy and as not too sweet”*
**Advertised Vs Actual Product**4%
*“exactly as described”*
**Alcohol Flavor**4%
*“Lovely drink”*
**Size-Overall**4%
*“Perfect size”*
**Ease Of Use**3%
*“very versatile use”*
**Flavor**3%
*“Classic, Creamy Hot Chocolate”*
**Blend/Ratio**2%
*“Having tried many varieties this is the best home made hot chocolate mix going”*
### **What buyers complain about **
**Taste-Overall**47%
*“it's still rather tasteless”*
**Flavor**11%
*“Something has happened to this hot chocolate doesnt- it no longer tastes the same as it used to”*
**Nutritional Content**8%
*“I just learned how unhealthy this is, otherwise and if you do not care, it is a value for money”*
**Salt Content**8%
*“this tastes very salty”*
**Dilute/Watery**8%
*“Watery”*
**Quality-Overall**7%
*“expected a better quality from Clipper brand”*
**Sweetness**4%
*“Too sweet”*
**Texture/Consistency-Overall**3%
*“Its not velvety and creamy”*
**Bitter**2%
*“Very bitter”*
## **Common questions**
- **Is milo profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -50.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the milo niche?**
- 6 brands and 73 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in milo?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- **When does demand for milo peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 13.9× the quietest.
- **What does it cost to enter the milo niche?**
- Listings span £7.24–£21.68; the average listing price is £12.78 (sweet spot $15–$100). The average incumbent carries 1,829 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)