---
title: "Mild Cheese — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mild-cheese"
last_updated: "2026-07-31T20:14:49.319Z"
locale: en
meta:
description: "Niche score 34/100 · £38K/yr market · 35K searches/yr · £3.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £38K/yr market · 35K searches/yr · £3.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mild Cheese — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **mild cheese**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 18Conversion 100Competition 16Returns 100Price range 0Avg price 9Brand share 0Review moat 85Quality gap 27
**Conversion**
**Incredible****33.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****294.08**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£38K**
£38K/yr · 35K searches
**Avg price**
**Bad****£3.31**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.83–£4.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mild cheese is a £38K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mild cheese market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£33K–£41K**
- units × avg price
- **Conversion rate**
- **33.0%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Morrisons85% - Cathedral City9% - Booths4% - Iceland2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -13.8% search growth over the last 90 days.
1K750Spike '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/mild-cheese/trend)
## **Top mild cheese search terms**
- **mild cheddar**9K/yr+3.9%31.1% conv. - **mild cheese**12K/yr-26.7%28.1% conv. - **cheese mild**4K/yr-6.9%30.6% conv. - **mild cheddar cheese**9K/yr-25.2%24.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mild-cheese/search-terms)
## **Top mild cheese products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£11K40%£15K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Mild Cheddar 400g**Morrisons**£3.39**4.7★186 rev](https://www.amazon.co.uk/dp/B0F3357SD1) [2**Morrisons Savers Mild White Cheddar 400g**Morrisons**£2.83**4.5★169 rev](https://www.amazon.co.uk/dp/B0F5X9KY8Z) [3**Morrisons Savers Mild White Cheddar 700g**Morrisons**£3.90**4.5★2 rev](https://www.amazon.co.uk/dp/B0GVGDWGH6) [4**Cathedral City Mild Cheddar Cheese 350 g**Cathedral City**£3.41**4.6★801 rev](https://www.amazon.co.uk/dp/B00ISCR8LG) [5**Morrisons Mild White Cheddar 240g**Morrisons**£2.90**4.5★356 rev](https://www.amazon.co.uk/dp/B0BF5Z5Y99)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Savers Mild White Cheddar 700g**Morrisons**£3.90**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGDWGH6) [**Morrisons Savers Mild White Cheddar 400g**Morrisons**£2.83**169 rev1y ago](https://www.amazon.co.uk/dp/B0F5X9KY8Z) [**Morrisons Savers Mild Coloured Cheddar 400g**Morrisons**£2.91**7 rev1y ago](https://www.amazon.co.uk/dp/B0F5XT9RGN) [**Morrisons Scottish Mild Cheddar 400g**Morrisons**£3.36**1 rev1y ago](https://www.amazon.co.uk/dp/B0FCG17WPX) [**Iceland Mild Cheddar 750g**Iceland**£4.73**2 rev1y ago](https://www.amazon.co.uk/dp/B0F56496H7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Savers Mild White Cheddar 700g**Morrisons**£3.90**4.5★**▲ 287%**](https://www.amazon.co.uk/dp/B0GVGDWGH6) [**Iceland Mild Cheddar 750g**Iceland**£4.73**4.5★**▲ 93%**](https://www.amazon.co.uk/dp/B0F56496H7) [**Morrisons Savers Grated Mixed Cheese 500g**Morrisons**£3.06**4.6★**▲ 25%**](https://www.amazon.co.uk/dp/B0DG9594Y9) [**Morrisons Savers Mild Coloured Cheddar 400g**Morrisons**£2.91**4.6★**▲ 23%**](https://www.amazon.co.uk/dp/B0F5XT9RGN) [**Morrisons Scottish Mild Cheddar 400g**Morrisons**£3.36**5.0★**▲ 23%**](https://www.amazon.co.uk/dp/B0FCG17WPX)
**~~View all trending →~~**
## **What buyers say about mild cheese**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**48%
*“Cathedral city is the best i would recommend very tasty”*
**Quality-Overall**18%
*“Good quality cheese”*
**Flavor**9%
*“Great taste,good value cheese”*
**Cooking Instructions**7%
*“It is also very convenient for any dish”*
**Baking**5%
*“cheese bake has a lovely flavour always buy this product when Im shopping”*
**Soft Feel**5%
*“smooth”*
**Size-Overall**5%
*“nice size nice”*
**Value For Money**2%
*“It is great value for money though”*
### **What buyers complain about **
**Taste-Overall**46%
*“not as tasty”*
**Value For Money**17%
*“overpriced grated cheese”*
**Flavor**8%
*“Zero flavour- Like Plastic”*
**Stale/Rotten/Spoiled**4%
*“not as nice as fresh grating your own”*
**Quality-Overall**4%
*“shouldn't mean you loose the quality of a fresh cheese”*
**Recycle/Reuse**4%
*“not resealable though”*
**Moist/Dry**4%
*“though the cheese always seems to dry”*
## **Common questions**
- **Is mild cheese profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the mild cheese niche?**
- 4 brands and 10 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mild cheese?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for mild cheese peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the mild cheese niche?**
- Listings span £2.83–£4.73; the average listing price is £3.31 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.
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