---
title: "Search terms — midget gems - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/midget-gems/search-terms"
last_updated: "2026-07-31T21:49:52.769Z"
locale: en
meta:
  description: "Niche score 51/100 · £72K/yr market · 70K searches/yr · £11.62 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £72K/yr market · 70K searches/yr · £11.62 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — midget gems - Flapen"
---

# **midget gems**

**Worth a look**

Shows low returns (0.0%), but a small market ($72K/yr) keeps it on the watch list.

Market size 18Growth 33Conversion 82Competition 42Returns 100Price range 56Avg price 47Brand share 52Review moat 90Quality gap 43

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****195.32**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£1.04–£32.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£11.62**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+6.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£72K**

£72K/yr · 70K searches