---
title: "Midget Gems — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/midget-gems"
last_updated: "2026-07-31T19:20:41.799Z"
locale: en
meta:
description: "Niche score 51/100 · £72K/yr market · 70K searches/yr · £11.62 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £72K/yr market · 70K searches/yr · £11.62 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Midget Gems — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **midget gems**
**Worth a look**
Shows low returns (0.0%), but a small market ($72K/yr) keeps it on the watch list.
Market size 18Growth 33Conversion 82Competition 42Returns 100Price range 56Avg price 47Brand share 52Review moat 90Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****195.32**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£1.04–£32.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£11.62**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£72K**
£72K/yr · 70K searches
According to Flapen's Amazon United Kingdom niche tracking, midget gems is a £72K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **midget gems market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£70K–£93K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**22%**
- Berrymans35% - Krazy Kandi17% - THE SWEET JAR CO.11% - Morrisons6% - Bentley & Ackerman5% - Just Treats4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/midget-gems/trend)
## **Top midget gems products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£11K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Midget Gems 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£10.31**4.5★357 rev](https://www.amazon.co.uk/dp/B0BWSCBSYG) [2**Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats**Krazy Kandi**£17.91**4.7★201 rev](https://www.amazon.co.uk/dp/B0F2Z3JKCF) [3**Original Midget Gems Retro Jelly Gummy Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£11.38**4.4★606 rev](https://www.amazon.co.uk/dp/B07RZNFX77) [4**Midget Gems - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.**THE SWEET JAR CO.**£7.54**4.6★26 rev](https://www.amazon.co.uk/dp/B0CQ8VZQVJ) [5**Morrisons Mini Gems 190g**Morrisons**£1.33**4.5★211 rev](https://www.amazon.co.uk/dp/B0B29LDX2R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Happy Birthday Midget Gems Favourite Sweet Choices Gift with Fun Design (Cookie Jar 600g)**HoorayUK**£9.55**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GD78B6V1) [**Lion Mini Gems Liquorice Gums Fruit Salad Football Gums Bags 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets**akzhy**£10.15**22 rev11mo ago](https://www.amazon.co.uk/dp/B0FMQCF3W7) [**Midget Gems - 1kg Original Retro Bulk Bag of Assorted Sweet Pick and Mix for Parties Gifts and Sharing by Bentley & Ackerman Sweet Shop.**Bentley & Ackerman**£10.67**57 rev1y ago](https://www.amazon.co.uk/dp/B0FG3K1GBB) [**Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats**Krazy Kandi**£17.91**201 rev1y ago](https://www.amazon.co.uk/dp/B0F2Z3JKCF) [**Lions Midget Gems 1kg Traditional Hard Gummy Sweets Classic British Candy Bulk Share Bag Vegan-Friendly Retro Pick and Mix Fruit Flavour Jelly Sweets**Krazy Kandi**£11.85**66 rev1y ago](https://www.amazon.co.uk/dp/B0F2Z4TLPG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Midget Gems - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.**THE SWEET JAR CO.**£7.54**4.6★**▲ 196%**](https://www.amazon.co.uk/dp/B0CQ8VZQVJ) [**Midget Gems 500g Bag**THE SWEET JAR CO.**£5.76**4.7★**▲ 181%**](https://www.amazon.co.uk/dp/B0CQ8W1114) [**Lion 2kg Boxes Pick Any 2 You Choose the Ones You Want; Lion Mini Gems (formerly Midget Gems) Football Gums Licorice Gums Wine Gums Fruit Salad And Poor Bens**Just Treats**£32.55**4.7★**▲ 107%**](https://www.amazon.co.uk/dp/B0CG9T8VC9) [**Lions Midget Gems 250g Resealable Pouch Classic Fruity Chewy Sweets Traditional British Sweet Shop Favourite Pick and Mix Retro Treat Assorted Flavour Jelly Sweets Bulk Sharing Bag**Tingo**£7.46**4.2★**▲ 106%**](https://www.amazon.co.uk/dp/B0B12ZP32Q) [**Happy Birthday Midget Gems Favourite Sweet Choices Gift with Fun Design (Cookie Jar 600g)**HoorayUK**£9.55**5.0★**▲ 46%**](https://www.amazon.co.uk/dp/B0GD78B6V1)
**~~View all trending →~~**
## **What buyers say about midget gems**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Wonderful tasty gums”*
**Sweetness**21%
*“Good sweets”*
**Value For Money**17%
*“worth every penny”*
**Quality-Overall**6%
*“Good quality product delivered on time”*
**Flavor**6%
*“Tasty, great flavours, arrived quickly”*
**Gifting Purpose**4%
*“Ideal gift”*
**Advertised Vs Actual Product**3%
*“As expected and good value”*
**Color**2%
*“the black ones were the best”*
**Freshness**2%
*“Very fresh”*
**Soft Feel**2%
*“Very fruity and soft”*
### **What buyers complain about **
**Flavor**23%
*“Disgusting flavour taste off”*
**Value For Money**18%
*“bit cheap not anything special”*
**Chunk/Clump/Collection**10%
*“Break them up into portions first”*
**Color**10%
*“however sometimes some colours are not like the old ones”*
**Durability**10%
*“They didn't last long so they must have been good”*
**Size-Overall**5%
*“Usual small size”*
**Sweetness**3%
*“There was absolutely NO taste from these sweets”*
**Taste-Overall**3%
*“There was absolutely NO taste from these sweets”*
## **Common questions**
- **Is midget gems profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the midget gems niche?**
- 15 brands and 20 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in midget gems?**
- Top complaints mined from reviews: Flavor, Value For Money, Chunk/Clump/Collection. The return rate is 0.0%.
- **When does demand for midget gems peak?**
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the midget gems niche?**
- Listings span £1.04–£32.55; the average listing price is £11.62 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.
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