---
title: "Microwave Vegetables — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/microwave-vegetables"
last_updated: "2026-07-31T19:21:22.466Z"
locale: en
meta:
description: "Niche score 37/100 · £30K/yr market · 77K searches/yr · £2.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £30K/yr market · 77K searches/yr · £2.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Microwave Vegetables — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **microwave vegetables**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 20Conversion 98Competition 33Returns 100Price range 0Avg price 7Brand share 0Review moat 69Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****742.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£30K**
£30K/yr · 77K searches
**Avg price**
**Bad****£2.34**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.21–£3.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, microwave vegetables is a £30K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microwave vegetables market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£35K–£47K**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- BIRDS EYE73% - Morrisons12% - Bernard Matthews12% - Young's1% - M MID-TIER1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
20K15KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 9.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/microwave-vegetables/trend)
## **Top microwave vegetables search terms**
- **steam veg**17K/yr+17.8%10.2% conv. - **freezer food**19K/yr-36.0%5.6% conv. - **bernard matthews**10K/yr+18.5%6.6% conv. - **steam fresh**9K/yr-14.6%18.1% conv. - **frozen foods**7K/yr-25.8%1.4% conv. - **steamfresh**5K/yr+0.8%19.9% conv. - **bernard**5K/yr-8.6%3.8% conv. - **steamed veg**3K/yr+11.0%17.6% conv. - **steam vegetables**3K/yr-40.6%9.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/microwave-vegetables/search-terms)
## **Top microwave vegetables products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Birds Eye 4 Steamfresh Family Favourite Mix 540 g**BIRDS EYE**£2.82**4.6★1,241 rev](https://www.amazon.co.uk/dp/B00LRINR5E) [2**Birds Eye 4 Super Sunshine Steamfresh 540g (Frozen)**BIRDS EYE**£3.05**4.6★710 rev](https://www.amazon.co.uk/dp/B00CJFIN7Q) [3**Birds Eye Steamfresh Classic Garden Mix 540 g**BIRDS EYE**£2.85**4.6★1,012 rev](https://www.amazon.co.uk/dp/B015CER3Q2) [4**Birds Eye Steamfresh 2 Green Medley with Garlic & Herbs 300g (Frozen)**BIRDS EYE**£3.12**4.6★537 rev](https://www.amazon.co.uk/dp/B015CER9DY) [5**Birds Eye Steam Fresh Creamy Pasta 400g**BIRDS EYE**£3.25**4.6★103 rev](https://www.amazon.co.uk/dp/B0CZ9JZRNV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Birds Eye Steam Fresh Asian Mix Rice 380g**BIRDS EYE**£3.20**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GNYYVPSJ) [**Bernard Matthews 7 Pack Chicken Dinosaurs**Bernard Matthews**£1.95**15 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWXHD8K) [**Birds Eye Steam Fresh Creamy Pasta 400g**BIRDS EYE**£3.25**103 rev2y ago](https://www.amazon.co.uk/dp/B0CZ9JZRNV) [**Morrisons Halloumi Cheese Bites 180g (Frozen)**M MID-TIER**£2.72**210 rev2y ago](https://www.amazon.co.uk/dp/B0CGXJT3N6) [**Bernard Matthews Turkey Ham Wafer Thin 100g**Bernard Matthews**£1.21**212 rev3y ago](https://www.amazon.co.uk/dp/B0C3RSFH6R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Birds Eye Steam Fresh Asian Mix Rice 380g**BIRDS EYE**£3.20**5.0★**▲ 208%**](https://www.amazon.co.uk/dp/B0GNYYVPSJ) [**Bernard Matthews 7 Pack Chicken Dinosaurs**Bernard Matthews**£1.95**4.4★**▲ 124%**](https://www.amazon.co.uk/dp/B0FZWXHD8K) [**MORRISONS The Greengrocers On Market Street Mixed Vegetable Medley with Baby Corn 225g**Morrisons**£1.90**4.5★**▲ 35%**](https://www.amazon.co.uk/dp/B0BN8TRY9G) [**Morrisons Halloumi Cheese Bites 180g (Frozen)**M MID-TIER**£2.72**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B0CGXJT3N6) [**Birds Eye 4 Super Sunshine Steamfresh 540g (Frozen)**BIRDS EYE**£3.05**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B00CJFIN7Q)
**~~View all trending →~~**
## **What buyers say about microwave vegetables**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Very nice veg, tasty and quick and easy to cook”*
**Quality-Overall**15%
*“Good quality ideal for having with home made burgers”*
**Cooking Instructions**8%
*“easy to cook”*
**Ease Of Use**6%
*“Very convenient”*
**Value For Money**5%
*“Great value for money”*
**Crispiness**5%
*“Crispy”*
**Texture/Consistency-Overall**4%
*“firm texture in minutes”*
**Baking**3%
*“Lovely Pastry”*
**Flavor**3%
*“The flavour is very nice”*
**Health Benefits-Overall**2%
*“Excellent salad accompliment”*
### **What buyers complain about **
**Taste-Overall**19%
*“what beans there was did not taste like anything I have tasted before”*
**Value For Money**13%
*“Not good value for money”*
**Advertised Vs Actual Product**10%
*“Sadly, this didn't live up to the photo, otherwise it may have been quite nice”*
**Spiciness**9%
*“not very fishy”*
**Flavor**7%
*“No flavour”*
**Color**7%
*“Awfull dont go brown bland”*
**Cooking Instructions**4%
*“Cooking time should be reduced by half”*
**Burnt/Roasted/Overbaked**4%
*“After half the time on the box it was burnt”*
**Moist/Dry**4%
*“Didnt last very long very soggy”*
**Size-Overall**4%
*“It was mainly long”*
## **Common questions**
- **Is microwave vegetables profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the microwave vegetables niche?**
- 5 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in microwave vegetables?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for microwave vegetables peak?**
- Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 9.9× the quietest.
- **What does it cost to enter the microwave vegetables niche?**
- Listings span £1.21–£3.25; the average listing price is £2.34 (sweet spot $15–$100). The average incumbent carries 742 reviews — the moat a new listing must climb.
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